[kug pp 26th] 3. to become no.1 (alex)
DESCRIPTION
Alex 님의 와해성혁신과 오버슈팅에 관한 프레젠테이션입니다.TRANSCRIPT
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AlexIndustrial Engineering
제품 기획 / 디자인새로운 비즈니스 모델
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수능
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수능대학 가서도 1등을 할수 있을까?
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1등
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시간을 돌려보자
2000년대 초
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소니의 몰락
아이팟
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위의 이야기를 하나로 묶을 수 있을까?
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패러다임의 변화?감성?
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Random
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Random Lucky
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?
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Clayton Christensen
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Disruptive Innovation
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와해 시키는,분열[붕괴]시키는파괴적인분열로 일어난
disruptive :
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Disruptive Innovation
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Disruptive Innovation 와해성, 파괴적 혁신
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시간
성능
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시간
성능종속성 혁신
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시간
성능종속성 혁신
소비자 요구 성능
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시간
성능종속성 혁신
와해성 혁신
소비자 요구 성능
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시간
성능종속성 혁신
와해성 혁신
소비자 요구 성능오버슈팅
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화소, 광학기술
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화소, 광학기술
디자인, 편의성, 특수기능
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음질, 경량화
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음질, 경량화
디자인, 편의성
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맛
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맛
감성
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2008년 10월
애플의 새로운 노트북 디자인
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성능 vs. 외장
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낮은 가격
낮은 성능
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컨버전스
감성
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새로운 시장 개척
작은 기업의 와해성 혁신을 완전 봉쇄
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Organization(조직)
그리고Individual(개인)
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Open mind
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Find it!
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Be soft
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시간
성능
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시간
성능
와해성 혁신
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시간
성능
와해성 혁신
오버슈팅
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Thank You