kuching ’ s youth in 2030

KUCHING’S YOUTH IN 2030

Crystal Sim Ai Liang 4221877

Hanni Stella Angelica

7438818HDCOM311 Communication Design Strategy

Youth of the Future

YOUTH is . . .

YOUTH is . . .

The word “youth” is defined as

YOUTH is . . .


the time of progression from

YOUTH is . . .



childhood dependence to the

YOUTH is . . .



childhood dependence to the

the independence of adulthood

It can also be interpreted as


appearance, freshness, vigor,



spirit and characteristic of



spirit and characteristic of

one who is young.

Age range of youth may vary from


one country to another to suit the



local context where according to




United Nations; youths are individuals





who are aged between 15 to 24 while






the Commonwealth’s is 15 to 29 years






the Commonwealth’s is 15 to 29 years

old.

TODAY’S YOUTH

• Comprises approximately 18% of the world population, which is about 1 billion plus youths living in the world.


• Approximately 18% of youths is added up to the population of Sarawak.


• Approximately 18% of youths is added up to the population of Sarawak.

• The modern cultivation through the access of mass media and facts from the web alter youths directly and indirectly which eventually, affects and shapes their attitude and personal values.

TECHNOLOGY & YOUTH

TECHNOLOGY & YOUTHIn this modern era, the advancement of

technology has been proven to be an

advantage in various aspects where life

suddenly becomes more manageable.

Items like plasma televisions, smart

phones, notebooks and other electronic

gadgets bring joy to our lives and in the

same way, the youths’ daily routine has

changed as well.

ISSUE . . .

ISSUE . . .

Young Cyborgs

ISSUE . . .

Young Cyborgs

The digital network of integrated media is embed

itself in the fabric of society by displacing the

networks of human empathy that maintain the

well being of family, the community and the

state.

OPPORTUNITY

OPPORTUNITY

1. Being anti-social and ignorant is cool

OPPORTUNITY

1. Being anti-social and ignorant is cool

Keeping in touch via technology

decreases the intensity of speaking

directly. It causes the lacking of

tolerance among people and influence

communication skill. Intimate time with

our families is displaced by virtual

relationships.

OPPORTUNITY

2. Envy amongst youth

OPPORTUNITY

2. Envy amongst youth

The need for the latest and greatest cell

phone model causes status envy and

unnecessary stress on a parent child

relationship. Stress can also develop in

school and cause them to lose focus of

what their job as children and students

is.

OPPORTUNITY

3. Digital engagement equals disengagement

OPPORTUNITY

3. Digital engagement equals disengagement

In this era, technology is a necessity to

make the world run smoothly. On the

other hand, it can affect the

performance of youth; they become

unproductive and can influence the

quality of human resources in the future.

In the end, laziness also can raise the

obesity rate among youths.

OPPORTUNITY

4. Increase in death rate

OPPORTUNITY

4. Increase in death rate

Overdependence on technology can

threaten youth’s life. Facebooking and

answering call while driving are two

common causes of car accident among

youths; Health problem will arise due to

technology addiction. Medically, cell

phones are rumoured to cause tumours

or cancers. Sitting too long while playing

with gadgets can lead to osteoporosis

because they are not as active as they

used to be going from place to place.

OPPORTUNITY

5. Culture and attitude

OPPORTUNITY

5. Culture and attitude

Youths are becoming far from their root

cultured and social values. They are

more into internet and television.

Unfortunately if they are drown into the

negative stuffs such as pornography or

violent acts, it can ruin their future.

STRATEGY A

STRATEGY ACLIENT•Yayasan Perpaduan Sarawak (YPS)•Information and Communication Technology Unit (ICTU)


COMMUNICATION OBJECTIVETo unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences


COMMUNICATION OBJECTIVETo unify and politicize Youth in Sarawak encouraging a qualitative improvement of communication skills through sharing direct not digital experiences TARGET GROUPPrimary : Kuching YouthSecondary : Kuchingites



ACTIONEngagement by Kuching youth in the creation and participation of a real space community network for the common good




BENEFITEmotional : Real knowledge and experience sharing is a bond that brings unity of purpose and direction. Rational : Education networking, Social networking, Employment networking, Community service, Socially healthier local youth, Global access to youth networks





VOICEFamiliarity, informative, convincing






MANDATORYYayasan Perpaduan Sarawak (YPS) logoInformation and Communication Technology Unit (ICTU) logo






MANDATORYYayasan Perpaduan Sarawak (YPS) logoInformation and Communication Technology Unit (ICTU) logoMEDIA OPTIONSWeb/ Event/ Banner/ Brochure

STRATEGY B

STRATEGY BCLIENT•Social Walfare Council of Sarawak (SWCS)•Hati _Serving the community


COMMUNICATION OBJECTIVETo encourage and organize a sustainable hands on contribution by youth to wider society



TARGET GROUPPrimary : Kuching YouthSecondary : Kuchingites




ACTIONTo engage and contribute as hands on community volunteers.





BENEFITEmotional : Learning the issues of social need and inequity first handRational :• professional networking• team building skills•social status as a volunteer






VOICECaring, helpful, encouraging







MANDATORYSocial Walfare Council of Sarawak (SWCS) logoHati_Serving the community logo







MANDATORYSocial Walfare Council of Sarawak (SWCS) logoHati_Serving the community logo

MEDIA OPTIONSEvent/ Merchandising/ Newspaper/ Website/ Social networks (Facebook and Twitter)

STRATEGY C

STRATEGY CCLIENT•Ministry of Tourism Sarawak •Sarawak State Health Department


COMMUNICATION OBJECTIVETo engage Kuching citizens in the creation and launch of a calendared celebration of the city’s commitment to community health and vitality as part of the 1827-2027 Bicentenary celebrations.


COMMUNICATION OBJECTIVETo engage Kuching citizens in the creation and launch of a calendared celebration of the city’s commitment to community health and vitality as part of the 1827-2027 Bicentenary celebrations. TARGET GROUPPrimary : Kuching YouthSecondary : Kuchingites



ACTIONJoin the demonstration as an organizer, participant or witness



ACTIONJoin the demonstration as an organizer, participant or witness.

BENEFITEmotional : A healthy vital Kuching in 2027Rational :• A unified young population of Kuching• Reinforced Kuching pride• Global media event





VOICEFraternal, spirited, friendly






MANDATORYMinistry of Tourism Sarawak logoSarawak State Health Department logo



ACTIONJoin the demonstration as an organizer, participant or witness.



MANDATORYMinistry of Tourism Sarawak logoSarawak State Health Department logo

MEDIA OPTIONSPoster, radio, billboard, website, social networks (Facebook and Twitter)

STRATEGY D

STRATEGY DCLIENT•Our Youth.my•Sarawak Youth Club


COMMUNICATION OBJECTIVETo reduce clinical obesity, mental health issues, death rates in the target group (15-29) by initiating and supporting a healthy lifestyle


COMMUNICATION OBJECTIVETo reduce clinical obesity, mental health issues, death rates in the target group (15-29) by initiating and supporting a healthy lifestyle TARGET GROUPPrimary : Kuching YouthSecondary : Kuchingites



ACTIONAdoption of a healthy balanced life style




BENEFITEmotional : Improving and maintaining the quality of Kuching lifeRational :• Collected data• Specialist health and wellbeing advice• A medically monitored life style 2013 -2030 • Demonstrating digital technology as a tool for the common good





VOICEInformative, concern, educate






MANDATORYOur Youth.my logoSarawak Youth Club logo






MANDATORYOur Youth.my logoSarawak Youth Club logo

MEDIA OPTIONSPoster, banner, brochure, website, social networks (Facebook and Twitter)

CLIENT PROFILE

CLIENT PROFILE

Information and Communication Technology Unit (ICTU)Information and Communication Technology Unit was established under Chief Minister’s Department on 1 April 2001. This Unit report directly to the State Secretary and responsible for coordinating and providing the lead in the application of ICT, including formulating ICT policies, directions and standard, planning and implementing the ICT programs and activities within the Public Service.

CLIENT PROFILE

Information and Communication Technology Unit (ICTU)Information and Communication Technology Unit was established under Chief Minister’s Department on 1 April 2001. This Unit report directly to the State Secretary and responsible for coordinating and providing the lead in the application of ICT, including formulating ICT policies, directions and standard, planning and implementing the ICT programs and activities within the Public Service.

Social Welfare Council of Sarawak (SWCS)Social Welfare Council of Sarawak was formed on 14th September 1949. The main function of the Council has undergone changes from central welfare body (1949), then a consultative and advisory (1969) to a consultative and accrodinating body (1986) for its constituent member organisations on all voluntary social welfare activities in the state.

CLIENT PROFILE

CLIENT PROFILE

Hati_Serving the Community Hati is a non-profit web-portal on Malaysian charities, non-profit non-governmental organisations and underprivileged communities. We hope that one day HATI will be the “central station” for all things community related, where charities, NGOs, under-privileged communities, donors, sponsors and support groups can link up effectively.

CLIENT PROFILE

Hati_Serving the Community Hati is a non-profit web-portal on Malaysian charities, non-profit non-governmental organisations and underprivileged communities. We hope that one day HATI will be the “central station” for all things community related, where charities, NGOs, under-privileged communities, donors, sponsors and support groups can link up effectively.

Sarawak State Health DepartmentThe health services provided by Sarawak Health Department are delivered through a network of statistic and mobile facilities that provide promotive, preventive, curative and rehabilitative care.

CLIENT PROFILE

CLIENT PROFILE

Ministry of Tourism SarawakOn the 1st February 1995, the Ministry of Tourism Sarawak was established. The current Minister is The Honourable Datuk Amar Abang Haji Abdul Rahman Zohari Bin Tun Datuk Abang Haji Openg and assisted by two Assistant Minister, The Honourable Datuk Haji Talib bin Zulpilip and The Honourable Datuk Gramong Anak Juna.

CLIENT PROFILE

Ministry of Tourism SarawakOn the 1st February 1995, the Ministry of Tourism Sarawak was established. The current Minister is The Honourable Datuk Amar Abang Haji Abdul Rahman Zohari Bin Tun Datuk Abang Haji Openg and assisted by two Assistant Minister, The Honourable Datuk Haji Talib bin Zulpilip and The Honourable Datuk Gramong Anak Juna.

OurYouth.mya semi-voluntary web portal project initiated by Conqueror’s Vision Sdn Bhd. The company Director is Dato Patrick C.J.Liew, a person who is a very active in NGO activities and passionate about volunteerism spirit. He wishes to share his social, corporate and government working experiences- making Sarawak a better place to live and put more light in the tunnel for Youth’s future.

TARGET PROFILE

TARGET PROFILE PRIMARY

As a youth in Kuching, technologies make all things easier in my life. With the advancement of technology, information gathering has become more efficient as it gives me faster access with the help of internet and portable due to its small size. Besides that, I’m depending on the technology to know more about the latest news of today’s world. Technology brings fun and colours into my life and I cannot live without it.


As a youth in Kuching, technologies make all things easier in my life. With the advancement of technology, information gathering has become more efficient as it gives me faster access with the help of internet and portable due to its small size. Besides that, I’m depending on the technology to know more about the latest news of today’s world. Technology brings fun and colours into my life and I cannot live without it.

SECONDARYIn today’s world, technology plays a big part of our lives where everything in our lives becomes easier and more convenient. However, I can see that addiction to technology has become a big problem in today’s youth where they can become too attached to their mobile devices by spending their life & time via social network instead of talking face to face. Misuse of technology is also one of the major concerns in today’s youth because they will over spend their time and money on devices and entertainment due to trend and peer pressure.

POLITICS & YOUTH

POLITICS & YOUTH• Politics is the art or science of authorizing

people on a community or individual level when there is an involvement of more than 2 people.



• In Sarawak (and the entire states of Malaysia), the voting age is 21 years old unlike most countries with their voting age at 18 years old



• In Sarawak (and the entire states of Malaysia), the voting age is 21 years old unlike most countries with their voting age at 18 years old

• This age limit is clearly out of step with other countries and is inconsistent with legal rights as citizens are given a green light at an earlier age to leave school at 16, learn driving at 17 and lastly, get married, have consensual sex, sign contracts, and buy tobacco and alcohol at 18 years old.

WHY BOTHER ?

WHY BOTHER ?

Youth is the single biggest group of

Kuchingites who choose not to exercise

their democratic right to vote.

OPPORTUNITY

OPPORTUNITY

1. Messy scandals and corruptions

OPPORTUNITY

1. Messy scandals and corruptions

Some politicians tend to fight among

themselves where they accuse each other of

crimes they may or might not commit, and

this can be seen in Israel ties and Bersih.

Some would only fight for their benefit and

not for the well fair of the country. An

example like Barisan Nasional,

lure immigrants by giving them temporary

citizenship to get votes. This however, doubts

youths on whether the government has

treated everyone fairly.

OPPORTUNITY

2. Lack of political interests and awareness

OPPORTUNITY

2. Lack of political interests and awarenessMost youths may not know about hard core

politics, but they are passionate about

issues in their lives. Majority of them rather

either to discuss politics and policies with

friends and family, take part in political

campaigning and observe elections, or to only

vote and read about issues floated

during elections. The rest show no interest

in politics where they would rather focus on

entertainment and world politics at the very

least as they distinguished as no connection

in their daily lives.

OPPORTUNITY

3. Difficulties in keeping track and choosing a side

OPPORTUNITY

3. Difficulties in keeping track and choosing a side

Many youths find the current political state

messy and confusing, which makes it harder

for them to choose a side and therefore,

staying neutral is the best option. The fact of

not taking sides with any political party and

indifference are also the main reasons of

many unregistered youth voters as showed in

the survey conducted by Bernama.

STRATEGY E

STRATEGY ECLIENT•Yayasan Perpaduan Sarawak (YPS)•Sarawak Youth Club


COMMUNICATION OBJECTIVETo establish a platform for youths to share their thoughts and feelings on the issue of unity and harmony among people of diverse culture and backgrounds


COMMUNICATION OBJECTIVETo establish a platform for youths to share their thoughts and feelings on the issue of unity and harmony among people of diverse culture and backgrounds TARGET GROUPPrimary : Kuching YouthSecondary : Kuchingites



ACTIONTo hold a seminar about the importance of maintaining culture and identify the role of youths in sustaining cultural unity and harmony in a borderless world




BENEFITEmotional : More aware about issues that are currently happening in Sarawak and the whole of MalaysiaRational :Able to understand the culture of every background





VOICEInformative, awareness, social






MANDATORYYayasan Perpaduan Sarawak (YPS) logoSarawak Youth Club logo






MANDATORYYayasan Perpaduan Sarawak (YPS) logoSarawak Youth Club logo MEDIA OPTIONSPoster, banner, brochure, website, social networks (Facebook and Twitter)

STRATEGY F

STRATEGY FCLIENTCEKU_Council for Malaysian Students


COMMUNICATION OBJECTIVETo allow Malaysian students around the world to share their thoughts while advocating for common hope and beliefs


COMMUNICATION OBJECTIVETo allow Malaysian students around the world to share their thoughts while advocating for common hope and beliefs TARGET GROUPPrimary : Kuching YouthSecondary : Malaysian Youth



ACTIONProvides an avenue for prominent Malaysian writers to share their thoughts and views with our readers through keynote articles in each issue




BENEFITEmotional : More sensible about social and political issues that are currently happening in Sarawak and the whole of MalaysiaRational :Able to understand their human rights to vote for righteous leaders who are able to help the needy and protect the citizens’ rights





VOICEInformative, concern, open minded






MANDATORYCEKU logo






MANDATORYCEKU logo

MEDIA OPTIONSPoster, banner, brochure, website, social networks (Facebook and Twitter)

CLIENT PROFILE

CLIENT PROFILE Yayasan Perpaduan Sarawak (YPS)

Yayasan Perpaduan Sarawak (YPS) is a Sarawak based organization that was set up to undertake, promote, advance or pursue any programme, project or activity that will persevere, enhance and strengthen the unity, harmony and peaceful co-existence of various multi-ethnic communities in the state of Sarawak and within the federation of Malaysia.



Sarawak Youth ClubBelia Sarawak is a non-profitable and non-government organization, established to inspire and empower Sarawak’s youths to become active in various activities, thus providing them opportunities beyond the everyday scope of education, career building, religion and community.



Sarawak Youth ClubBelia Sarawak is a non-profitable and non-government organization, established to inspire and empower Sarawak’s youths to become active in various activities, thus providing them opportunities beyond the everyday scope of education, career building, religion and community.

CEKU_Council for Malaysian StudentsCEKU is an online student magazine run by Malaysian students as they focus on issues concerning Malaysia and its youths. It serves as a platform for Malaysian students worldwide to contribute to intellectual thought while advocating for common hopes and beliefs.

TARGET PROFILE


In this modern era, I find the life in Kuching has become more developed for the past couple of years with the upcoming of more entertainments like new shopping malls. However in issues like politics, I have not registered myself to vote although I had reached the minimum legal age (21 years old) due to numerous corruptions from different parties and politicians using the money for their own benefits instead of helping the needy in our country as I had seen and heard in the news. At the same time, it does not concern me at the moment because election does not bring much changes towards the development of our country and therefore, staying neutral is the best option for me.


In this modern era, I find the life in Kuching has become more developed for the past couple of years with the upcoming of more entertainments like new shopping malls. However in issues like politics, I have not registered myself to vote although I had reached the minimum legal age (21 years old) due to numerous corruptions from different parties and politicians using the money for their own benefits instead of helping the needy in our country as I had seen and heard in the news. At the same time, it does not concern me at the moment because election does not bring much changes towards the development of our country and therefore, staying neutral is the best option for me.

SECONDARYIn today’s world, I can see that not many of our youths registering themselves to vote due to the serious corruption and plus, not many of them are open in rebuking one another for further improvement. In my opinion, they are too young to be involved in politics as they are not knowledgeable about the government and politics. With the negative influence of politics, this has also led them not to get into understanding or participating in politics and election.

REFERENCES

REFERENCEShttp://www.sdi.com.my/doc/IYCC-Leaflet.pdf

http://www.freemalaysiatoday.com/category/opinion/2013/03/17/incorporating-technologies-into-education/

http://yps.org.my/2012/international-youth-cultural-conference-2012/

http://www.ukeconline.com/CEKU/

http://www.pemandu.gov.my/gtp/perspectives/index.html

http://www.themalaysianinsider.com/litee/malaysia/article/Najib-forms-Cabinet-panel-on-youth-issues/

http://www.nst.com.my/latest/staying-neutral-indifference-reasons-youths-not-registered-as-voters-survey-1.47639

http://cubswin.wordpress.com/2006/05/10/final-exam-dependency-on-technology/

http://www.studentvoiceonline.com/news/technology-dependence-a-look-at-society-s-social-devolution-1.2457184#.UWGHuKspb6l

http://beliasarawak.com.my/about.html

http://jknsarawak.moh.gov.my/en/modules/mastop_publish/?tac=165

http://www.ictu.sarawak.gov.my/modules/web/index.php?menu_id=0&sub_id=1

http://www.hati.my/about/

http://www.swcs.com.my/Mission&Objective.html

http://www.studymode.com/essays/Dependency-On-Technology-Negative-Impact-529721.html

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