kucareerhawk.com nace 2009 presentation
DESCRIPTION
Presentation given at NACE annual conference in Las Vegas on Web 2.0 and its use in Career ServicesTRANSCRIPT
Web 2.0 and the Delivery of Career Services
David Gaston and Brian McDowThe University of Kansas
June 6, 2009
Slide 2
Today’s Agenda
How we got started
Site Development
Tour the site
Ways to implement Web 2.0 in a career services environment
June 6, 2009
Slide 3
The Genesis
Arrived at KU 2004 with a vision to develop a world-class university career services website:
Content Editor Electronic Resume Drop box Email marketing tool for all stakeholders with analytics Customizable pages dependent upon the user Staff training and learning module solution Ability to streamline some administrative functions Customer Relationship Management System
June 6, 2009
Slide 4
Making it Happen
Found money to hire an Assistant Director—Brian
Plan—build it and put together disparate pieces
Built a content editor/manager
Built a “Resume Dropbox”
Went searching for a Customer Relationship Management Solution
June 6, 2009
Slide 5
CRM Solutions
June 6, 2009
Slide 6
Features of our Website Solution
Customized Front Page Knowledge Base Content Newsletters & Email
Communications Events & Calendaring Surveys Training and Learning Tools Administrative Backend Customer Relationship
Manager
June 6, 2009
Slide 7
The Politics of New
Vice Provost of Student Success
Information Technology, Enterprise Systems
Legal Counsel
Provost’s Office
Registrar
Informational Technology, KYou Portal
University Relations
June 6, 2009
Slide 8
Marketing/Branding
University’s Imaging/Branding Project
Our structure
Our location
Decided to make our website our primary “logo”
Getting the Dot Com
June 6, 2009
Slide 9
Components of
Content Management System (CMS)
Driving Communications
Relationship Management (CRM)
Social Networking
Job Location & Development
Assessment & Analytics
June 6, 2009
Slide 10
Content Management System (CMS)
June 6, 2009
Slide 11
Content Management System (CMS)
June 6, 2009
Slide 12
Driving Communications
Basic Event Management & Outlook Integration
June 6, 2009
Slide 13
Driving Communications
Really Simple Syndication(RSS)
June 6, 2009
Slide 14
Driving Communications
Custom Newsletters with Webpage Content
June 6, 2009
Slide 15
Relationship Management (CRM)
June 6, 2009
Slide 16
Social Networking - Profiles
June 6, 2009
Slide 17
Social Networking - Groups
June 6, 2009
Slide 18
Job Location & Development
June 6, 2009
Slide 19
June 6, 2009
Slide 20
Assessment & Analytics
1. Appointment Information Entered
2. Automated email reminders sent
by our email marketing tool
June 6, 2009
Slide 21
Assessment & Analytics
3. Come to the UCC for their appointment
4. Automated email sent asking them to evaluate our services
5. Evaluation is filled out and entry is stored in a
downloadable spreadsheet
June 6, 2009
Slide 22
Google Analytics
Site Usage: July 1, 2008 – May 31, 2009
June 6, 2009
Slide 23
Do it Yourself
With a vendor like…
June 6, 2009
Slide 24
Do it Yourself
June 6, 2009
Slide 25
Considerations
Much quicker implementation
Less technical knowledge needed
Fewer student access points
Data sharing is improved
May not be just like you want it
Inexpensive (if not free)
More defined control of each component
More technically proficient staff (training and/or salary costs)
With a Vendor Using a Combination of Tools
