kublai khan mongolian grill - briannamcbee.com
TRANSCRIPT
Kublai Khan Mongolian Grill
P1: Comprehensive Branding System &
Responsive Web Coding
Brianna McBeeBranding Systems – Jeff Davis
Interactive II – Grayson Lawrence Spring 2020
Kublai Khan Mongolian Stirfry Brianna McBeeKublai Khan Mongolian Stirfry Brianna McBee
About the brand01
Kublai Khan Mongolian Stirfry Brianna McBee
OverviewKublai Khan Mongolian Grill is a fast casual stirfry restaurant
based in Houston, Texas. Customers come here for a quick
and easy meal that is completely personalizable, so anyone
can get exactly what they’re craving. Kublai Khan takes pride
in providing a wide variety of flavors and high quality, fresh
ingredients. The company values their customer relations and
wants the customer to conquer their day the right way, with a
meal that they’ll love to get them going.
Kublai Khan Mongolian Stirfry Brianna McBee
The ChallengeThe current branding of the restaurant is only a very detailed
logo that is difficult to resize and carry through multiple
mediums. They also have multiple versions of one logo.
1) Outdated and not compelling
2) Inconsistent colors, typography, and graphics
3) Too detailed logo that can’t be resized well
They need a more simplified and distinct logo so that they are
recognizable within their market, a set of touchpoints to tie
together the brand and the physical world, an established color
palette and typography, and a more modern web presence.
These will help Kublai Khan look more intriguing to potential
customers and solidifies the experience for current customers.
Kublai Khan Mongolian Stirfry Brianna McBee
Inspiration
Kublai Khan Mongolian Stirfry Brianna McBee
Competitors
Kublai Khan Mongolian Stirfry Brianna McBeeKublai Khan Mongolian Stirfry Brianna McBee
Process02
Kublai Khan Mongolian Stirfry Brianna McBee
Process
Kublai Khan Mongolian Stirfry Brianna McBeeKublai Khan Mongolian Stirfry Brianna McBee
Brand guidelines03
Kublai Khan Mongolian Stirfry Brianna McBee
TrademarksPrimary Logo Secondary Logo
Icon
Kublai Khan Mongolian Stirfry Brianna McBee
Pattern
Kublai Khan Mongolian Stirfry Brianna McBee
Color Palette
PMS 2001C
CMYK: 1, 6, 37, 0
RGB: 254, 233, 174
HEX: #fee9ae
PMS 2002C
CMYK: 0, 37, 41, 0
RGB: 248, 175, 144
HEX: #f8af90
PMS Cool Gray 11C
CMYK: 65,57, 56, 34
RGB: 80, 80, 80
HEX: #505050
PMS 1235C
CMYK: 1, 26, 100, 0
RGB: 254, 192, 15
HEX: #fec00f
PMS Black C
CMYK: 75, 68, 67, 90
RGB: 0, 0, 0
HEX: #000000
PMS 165C
CMYK: 0, 76, 99, 0
RGB: 241, 97, 34
HEX: #f16122
Kublai Khan Mongolian Stirfry Brianna McBee
Avenir Black
Avenir Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890
abcdefghijklmnopqrstuvwxyz1234567890
Typography
Kublai Khan Mongolian Stirfry Brianna McBeeKublai Khan Mongolian Stirfry Brianna McBee
Web Screens04
Kublai Khan Mongolian Stirfry Brianna McBee
Web Screens
Kublai Khan Mongolian Stirfry Brianna McBee
Kublai Khan Mongolian Stirfry Brianna McBee
Kublai Khan Mongolian Stirfry Brianna McBee
Mobile Screens
Kublai Khan Mongolian Stirfry Brianna McBeeKublai Khan Mongolian Stirfry Brianna McBee
Storefront05
Kublai Khan Mongolian Stirfry Brianna McBeeKublai Khan Mongolian Stirfry Brianna McBee
Kublai Khan Mongolian Stirfry Brianna McBeeKublai Khan Mongolian Stirfry Brianna McBee
Other touchpoints06
Kublai Khan Mongolian Stirfry Brianna McBee
Stationery
Kublai Khan Mongolian Stirfry Brianna McBee
Kublai Khan Mongolian Stirfry Brianna McBee
Food Packaging
Kublai Khan Mongolian Stirfry Brianna McBee
Kublai Khan Mongolian Stirfry Brianna McBee
Recipe Cards
Kublai Khan Mongolian Stirfry Brianna McBee
Kublai Khan Mongolian Stirfry Brianna McBee
Apparel
Kublai Khan Mongolian Stirfry Brianna McBee
T-Shirts
Kublai Khan Mongolian Stirfry Brianna McBee
Other Touchpoints
Kublai Khan Mongolian Stirfry Brianna McBeeKublai Khan Mongolian Stirfry Brianna McBee
Thank you!