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Telaga Biru Syndicate

Terlanjur Ganteng, But Its TrueLukman Kresno O | Shopan J Endrawan | Husni MubarakRhino Capture in Kruger National Park

KUIS

ABCDENavigation

Kruger National ParkEstablished in 1898 to protect the Nations fast-dwindling wildlife areaIn 2010, SA government shifted its strategy cut funding self-funding

Memiliki luas area kurang lebih 20000 KM persegiBerbatasan langsung dgn mozambik dan bostwana4Funding SourceInternal Funding : Government : Annual GrantTourism : Camps, Safari, LodgesGame Capture : Sale of Wildlife (2004)

Proses penangkapan badak untuk dijual. Kenapa Badak? Karena katanya high valueMelibatkan banyak pihak mulai dari pilot, vet, koorlap, dllSetelah ditangkap dan dipastikan, ditempatkan lagiUntuk menjaga kualitas produknyaHarganya berkisar 30-30 rebu dollar

5Rhino HuntingPrivate Hunting Company$2800 per inch of rhino hornTypical rhino hunt cost $82400 per hunter

Kruger VS Poaching (Rhino)

Kruger jualin badak ke private hunting companyPendapatan terancam turunDemand yang naikPoaching juga canggih, pake helikopter tapi pake racunSeharusnya menang Kruger, karena dilihat dari sisi legalitas, ethical. Tapi tidak semua pihak setuju dengan determinasi Kruger.Ingat bahwa dalam transaksi ada 7Kruger National Park an Animal SupermarketPrimary markets involved buyers that protected rhino national parks and photography safari ownerHunters had become the numerous buyers in secondary marketNot aligned with Krugers mission

Connecting to societyVISIONMISSIONTodevelop, manage and promote a system of national parksthat represents the biodiversity and heritage assets by applying best practice, environmental justice, benefit sharing, and sustainable use.

Issues or ProblemsZonation masalah perbatasan antar negara, gimana biar gak saling melampaui batas negara (Mozambique, Bostwana dll)Budget masalah alokasi dana pemerintah yang dikurangi dan dialihkan ke sektor lainStakeholder Relationship masalah hubungan dengan para pemangku kepentingan seperti Pemerintah, SanParks, International obligation,Komunitas sekitar terutama masyarakat, shareholder atau investor, customers dllEnvironmental masalah pencemaran lingkungan terutama airSafety and Security masalah keamanan terutama terhadap perburuan liar10Analysis

PESTPoliticRes nullisCITES 1970Theft of Game Act of 1991 (exhibit 3)

PESTEconomicLow quality of SA lifePopulation Growth and Demographic (exhibit 4)The crisis of 2008 has led to operational difficulties in South Africa the government slowly began to cut budgetsThe higher price of horn attracts many people to into this business.

PESTSocio-culturalLow level of education to tribal societyYemen culture of Jambiyas.Hunter behaviourAsia superstition on Rhino horn

TechnologyRFIDBreeding technique

Porters Five ForcesNew Entrants - Attractiveness : LowCostly entry barrierSophisticated law requirementMarket leaders benefit in breed high value of wild animalSubtitutes - Attractiveness : LowNational geographicDiscover channelImax

Bargaining Power of Supplier - Attractiveness : HighGovernment here has a tight controlled under SANParks

Bargaining Power of Buyer - Attractiveness : LowEven in crisis era, buyer hasnt have price sensitivityBuyer didnt have discretion in purchasing productThe quality product is important due to qualityHigh switching cost (wild poacher vs Kruger)Rivalry Among Competitor - Attractiveness : High The high growth seen in the tourist industry and the demand for the productDifferentiate product and service (hunting packet)High exit barrierIndustry Life Cycle

Entry Mode StrategyStrategic Alliance : Partnership between communities and private companies

Strategic Changes

Corporate Governance

Corporate GovernanceAlternatives to Growth

Organic Growth

Using the profit of the company by promoting high value animal to be hunt or sellInjection of funds from government yearly

Inorganic growth

Cross border/nation partnershipBusiness Level StrategyPorter Generic Strategy

Value Chain AnalysisLogistics

Sustainable Competitive Advantage AnalysisTangible ResourcesFinancial Resources: Supported by South Africas National Environmental Management Act, SANParks maximized income from wildlife sales, game capture, and tourism activitiesOrganizational Resources : Institutionalized adaptive management, and group learning dynamics system.Physical Resources : Variety of animal species, large tourist operations with the park offering 21 rest camps, 7 private lodge concessions, and 11 private safari lodgesTechnological Resources : RFID microchips and tracking devices in the game capture to increase the capability of understanding rhino movements.Intangible ResourcesNatural Resources : biodiversity, the wildlife and the beauty scenery Human Resources : Kruger has a developing integration ability, and an institutionalized adaptive management system. Reputational Resources : Best National Park in all of AfricaSustainable Competitive Advantage AnalysisResource AttributeRareValuableInimitableNon substitutableCompetitive ConsequencesTourist OperationYYYNTemporary Competitive Advantage Hunting PoliciesYYYYSustainable Competitive AdvantageBiodiversityYYYNTemporary Competitive AdvantageWildlifeness and Beauty SceneryYYYYSustainable Competitive AdvantageGame CaptureYYYYSustainable Competitive AdvantageKruger National ParkCore CompetencesHunting policies, biodiversity, the wildlife and the beauty scenery, game capture

CapabilitiesDelivery experience of wildlife and beauty scenary

Karena selain didukung oleh natural resources

26Good InfrastructureNational ParkUnique Selling PointsGlobal IdentityHunting PoliciesPolitical StabilityBiodiversity

Fencing Security

SWOTSTRENGTHWEAKNESSTHREATOPPORTUNITYRisk of Breeding AnimalRisk of Food ChainNatural DisastersFund CuttingIllegal Poaching

Business OpportunitiesGrowth of TourismCollaboration with another SA Province

Solution

Five Major Elements of Strategy

Lessons LearnedWe have to know where we good atCorporate Governance is importantQuestions?

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