Kristin Tassi | President

Kristin Tassi is the founder and president of Tassi Communications, Inc., a Chicago-based boutique agency delivering a full range of customized communications services. Specializing in media relations, content development, influencer engagement, social media and event production, Tassi Communications designs campaigns that help clients reach target audiences, influence opinion, motivate behavior, and raise brand awareness and favorability.

Tassi Communications represents clients across multiple industries including healthcare, automotive, shipping and logistics, legal, real estate, finance and literature. As such, Kristin is skilled at tailoring communications to meet a variety of business objectives, from increasing sales to building credibility and establishing thought leadership.

Kristin works closely with her clients to find and tell the stories that resonate with media, and leverages her strong local and national media relationships to secure positive coverage. She frequently delivers customized media training to executives to ensure impactful message delivery. Kristin also advises clients on digital media strategy and implementation, helping them streamline their communications in a way that positions them as influencers and reaches new audiences.

Throughout her career, Kristin has directed a multi-year grassroots and media relations campaign for a Fortune 10 automaker aimed at improving its reputation and increasing local market share; managed an earned media and influencer campaign allowing a Fortune 100 company to retain a direct relationship with its employees following a union election; designed and implemented a social media strategy for a best-selling author, enabling her to reach more than 10,000 new followers; and produced a series of local educational events on behalf of the largest health carrier in the U.S., surpassing attendance objectives through a comprehensive grassroots marketing effort.

Kristin holds a master’s degree in organizational communication from DePaul University and a bachelor’s degree in communication and Spanish from Ohio University. She serves as an adjunct instructor in the College of Communication at DePaul University where she teaches organizational communication and business and professional communication. She lives in Chicago with her husband and son.

Capabilities

- Media relations

- Communications campaigns

- Social media strategy

- Content creation

- Digital marketing

- Influencer engagement

- Grassroots mobilization

- Copy editing

- Media training

- Event production