krishichanakya manage spardha 1 final
TRANSCRIPT
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NATIONAL INSTITUTE OF AGRICULTURAL EXTENSION MANAGEMENT
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GREE
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CONTENTS
S.No. Title Page
1.
2.
3.
4.
5.
6.
7.
8.
Executive Summary
Introuction to t!e Pro"o#al
$u#ine## an Tec!nical etail#
%ar&et 'naly#i# an %ar&eting Strategie#
$u#ine## an (evenue %oel
%anagement team
)inancial Plan#
Exit Plan
3
4
5
11
13
14
14
1*
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Off
Season
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1. ABOUT BUSINESS STARTERS
Nivedita oo!a
+uali,ication#- $.Sc. 'griculture/
0e#ignation- %0 E
ore om"etencie#- $eing a rauate in 'griculture it "rovie# t!e a#ic &no!o o, cultivation
"ractice# o, i,,erent cro"#. 'itionally an Ex"eriential 9earning cour#e in 'gri$u#ine## %anagement
"lu# t!e ex"erience o, $u#ine## Pro:ect )ea#iility 'naly#i# o, ;egetale# an )loer# in reen!ou#e
give# an extra ege over ot!er# to #tart a ne u#ine## venture relating to o,, #ea#on vegetale#
cultivation tec!ni
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T!e "ro"o#e "lan i# e#igne a# a meium #iDe o,,#ea#on vegetale ,arming unit #"reaing over
a lan area o, 15 acre#. ,,#ea#on vegetale# #uc! a# tomatoe# an ca"#icum# can e cultivate u#ing
controlle conition# #y#tem# in green !ou#e# or "oly !ou#e#. T!e e#timate yiel "otential o, t!e ,arm
varie# accoring to t!e #electe ty"e o, vegetale. )or t!i# "ro:ect a mix o, to vegetale# i# "ro"o#e.
)or t!i# vegetale mix it i# e#timate t!at a 15acre ,arm unit ill yiel a total o, 658 &g "er annum.T!ere i# a !uge eman ,or ,re#! vegetale# in t!e local a# ell a# international mar&et# ut ue to t!eir
"eri#!ale nature it i# i,,icult to ex"ort. T!e ,acility o, groing o,,#ea#on vegetale# al#o allo# ,or
groing nonconventional varietie# o, vegetale# !ic! are in !ig! eman ot! in t!e national an
international mar&et. T!e im"ortance o, vegetale# cannot e enie ue to t!eir nutritional value a# t!e#e
"rovie "rotein# caro!yrate# #alt# t!at are e##ential ingreient# ,or t!e grot! o, !uman oy.
;egetale# are u#e in ra ,orm a# #ala or coo&e ,oo accoring to t!e ta#te !ic! "rovie a alance
iet an &ee" !uman eing# !ealt!y. ' large numer o, orl "o"ulation# no "re,er vegetale# in t!eir
aily iet ue to t!e aarene## t!at vegetale# "rovie etter #ource o, energy an nouri#!ment to t!e
oy. T!e u#e o, !yri #ee# "rovie# !ig!er yiel can lea to loer unit co#t. ,,#ea#on cultivation o,
!ig! value vegetale# ill ,etc! etter "rice an "rovie continuou# #u""ly to t!e mar&et. =ig!er "rice#
can e otaine y "roucing t!e rig!t cro"# at t!e rig!t time# an o, etter
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B%siness Lo'ation- Ira!im"atanam =yeraa 'n!ra Prae#!.
#od%'t to (e so)d- Tomato a"#icum.
%#*ose of t+e *)an- To ma&e availale t!e !ig! value vegetale# roun t!e year in t!e mar&et.
2. INT(0BTIN ) T=E P(PS'9
B#ief Int#od%'tion
T!e u#ine## "ro:ect "ro"o#al i# aout cultivation o, o,,#ea#on vegetale# li&e tomato an ca"#icum ell
"e""er/ uner "rotecte cultivation conition#. B#e o, !yri #ee# o, tomato an ca"#icum ill give
!ig!er yiel# a# com"are to t!e conventional cultivation "ractice# in t!e o"en ,iel. reen!ou#e# "rovie
!ig!er t!an amient average tem"erature# an "rotect "lant# ,rom t!e e,,ect# o, in an rain. T!e
climate i# controlle in orer to regulate "lant grot! im"rove "rouction an
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3. TE=NI'9 0ET'I9S
G#een+o%se Const#%'tion ,etai)s-
T!e lo co#t energy e,,icient green!ou#e i# e#igne to create a controlle environment ,or t!e groing
o, o,, #ea#on vegetale#. T!e #tructure i# a comination o, cu#tom manu,acture "olyet!ylene "la#tic#
an relatively inex"en#ive Fo,,t!e#!el,G material#. T!ere are to cover# o, "olyet!ylene 2 cm a"art@ an
outer multilayer tear re#i#tant "olyet!ylene cover t!at i,,u#e# lig!t t!roug!out t!e green!ou#e an an inner in,rare
raiation tra""ing anti,og "olyet!ylene cover. 'itional #aving# are "rovie y a lig!teig!t aluminium t!ermal lan&et.
T!e lan&et cover# t!e cro" uring t!e nig!t@ aing aitional in#ulation an reucing t!e !eating area. T!e green!ou#e
i# lig!teig!t an ea#y to erect. To rolling #!ae# extening on eac! #ie o, t!e green!ou#e are an aitional co#t
reucing #tructural com"onent. ' #im"le ining mec!ani#m enale# one "er#on to a:u#t !eat an !umiity in#ie t!e
green!ou#e in le## t!an one minute. on#truction can e com"lete in 112 ay# u#ing 4 laourer#.
Mate#ia)s Re%i#ed
9ocally availale-
%etal angle 4A4mm
alvaniDe "i"e conuit 2mm
%etal "i"e
B#!a"e connector#
9arge an #mall oo oar#
alvaniDe ire
alvaniDe nut# an olt#
alvaniDe nail#
o""er electrical ire
B;' re#i#tant nylon elt
'ntiru#t "aint
Nylon ro"e ,or #ite ma&ing
H!ite acrylic "aint
Polyet!ylene lac& "i"e
oar#e con#truction #an
Bniver#al mec!anical :oint
%anu,acture material#-
External cover material multilayer 6 mil B;' i,,u#e PE ,ilm
Sieall material multilayer 6 mil B;' i,,u#e PE ,ilm
Hino material multilayer 6 mil B;' i,,u#e PE ,ilm
T!ermal lan&et material Tenax aluminet
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Site #election i# etermine y ,our ,actor#-
Nort!#out! irection- T!e lengt! o, t!e green !ou#e mu#t align nort!#out! to en#ure t!at "lant receive maximum
ex"o#ure to #unlig!t.
Slo"e- T!e #ite ieally #!oul e gently #lo"ing to Nort! or Sout!.
Bn#!ae- No #!ae #!oul ,all on t!e green !ou#e at any time uring all #ea#on# o, t!e year.
In,ra#tructure- T!e #ite #!oul !ave acce## to a ater #ource clean an ,re#!/ an electricity #u""ly etc.Tool# ,or ma&ing t!e #ite
%agnetic com"a##
%ea#uring ta"e
Nylon ro"e
Hooen !ammer
Met+od of insta))ation of o)$ +o%se-
He ill lay lac& "la#tic on t!e garen e in late inter or early #"ring t!e lac& "la#tic ill
a#or !eat ,rom t!e #un an tran#,er it to t!e #oil !el"ing it to arm u" muc! #ooner t!an aregroun ill.
He ill u#e a #tury metal ro to ore !ole# in t!e groun every 5 ,eet along t!e ege o, t!e e.
$ore corre#"oning !ole# on t!e o""o#ite #ie o, t!e e in t!e #ame manner.
He ill in#ert a 1,oot lengt! o, P; "i"e into one o, t!e "re"are !ole#. $en t!e P; "i"e
into a !oo" #!a"e an in#ert t!e ot!er en into t!e corre#"oning !ole on t!e ot!er #ie o, t!e e.
He ill in#tall t!e re#t o, t!e !oo"# in t!e #ame manner.
He ill ra"e "oly rocover material over t!e !oo"# an ill en#ure t!at t!e ,aric i# ie
enoug! to com"letely cover t!e !oo"# it! at lea#t 12 extra inc!e# on t!e groun on eac! #ie.T!e ,aric al#o #!oul exten eyon t!e o"en en# o, t!e #tructure y at lea#t 36 inc!e#.
He ill "lace one #an ag at t!e a#e o, eac! !oo" on ot! #ie# o, t!e #tructure. T!e #an ag#
ill anc!or t!e rocover material #o it oe#nJt lo aay.
He ill in#tall ooen #ta&e# at t!e o"en en# o, t!e #tructure. $ury at lea#t 1 ,oot o, t!e #ta&e
elo groun #o t!e "art t!at #tay# aove groun i# 2 ,eet !ig!.
He ill gat!er t!e en o, t!e ,aric at one en o, t!e !oo" into our !an#. Tie it into a unc! it!
a #tury ro"e aout 4 ,eet long an t!e #ame at t!e ot!er en o, t!e #tructure.
He ill tie t!e ot!er en o, t!e ro"e to t!e ooen #ta&e on one en o, t!e #tructure.
He ill "ull t!e ro"e taut at t!e ot!er en o, t!e #tructure e,ore e #ecure it to t!e ooen #ta&e
locate t!ere. T!e ro"e an #ta&e# ill "rovie ten#ion to t!e #tructure !ic! ill ma&e it more
#ecure.
He ill "lant #ummer vegetale# in t!e covere ro y cutting an FAG into t!e lac& "la#tic an
eit!er in#ert a tran#"lant or #o #ee# in t!e re#ulting o"ening.
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Micro irrigation System Installation
'rea o, t!e ,iel uner ri" ,or tomato K 278 m2
ro" K Tomato a"#icum
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WELLl
7
S8
110 dia mm, 10-26
5740
200m
160m
63 mm dia,14
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I"li"e pla#eme"$ diagram!
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!5 mdripper
spa#i"g
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Electricity K 12 !our#
Hater level K 3m $9
Ste" 1
PH( "ea& ater re
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cla##
I; S8 HS 1.26 26 11 13L1 3.28
S7 HS 1.26 26 11
)or all #ection lengt! i# le## #o
Total !ea lo## o, main line K 3.28
So #elect 11 mm ia 26 m lengt! mainline
Selection o, "um"
SO0 K 3m
)ilter# K 6m
;enture K 5m
= 9 % K 4m
= 9 #Lm K 1m
9ateral# K 1m
. P K 1 m
)iltering K 2L 32m
=. P K 1.26M32L .85M .8M75 K 6.43 K 7.5 !" "um"
0i#c!arge K 1.26M36 L 1 K36.*3 m3L!r
So #elect ,ilter o, 4 m3L !r 2.5 F/
Bi)) of &ate#ia)s
#.
no.
"articular#
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1 9ateral#162.4.52/ 36 % 8. 272
2 0ri" "olytue 16mm ia II/ 15 % 5.*5 8*25
3 Qoiner 16 mm #!ort 5 No#. 1.7 85
4 rommate T. 16 mm M 13 mm/ 5 No#. 2.1 15
5 En#to" Ro> 16 mm 5 No#. 1.* *5
P;
1 $y"a## a##emly 2.5GM1.5G/ 1 No#. 252.35 252.352 )lu#! valve 63mm 8 No#. 64.35 514.4
3 ; 2G 63 mm/ TST 6 No#. 664 5312
4 0oule action '(; 1G/ 1 No#. 451 451
5 '(;1G M 11mm/ 1 No#. 135.6 135.6
)ilter#
1 Qain =. #e"arator4 m3L!r/ 1 No#. *621.55 *621.55
2 Q#u"er clean RC> 2.5 F/ 1 No#. 4521.75 4521.75
3 Q clean ma#ter %/ 4 m3L!r 1 No#. 26* 26*
4 ;entury %) I/ 2.5GM314 F 1 No#. 2343.8 2343.8
5 ;entury a##emly 3.25G/ 1 No#. 74.6 74.6
Total 3635*.*5,ist#i(%tion C+anne)s
1. Proucer H!ole#aler on#umer#
2. Proucer H!ole#aler (etailer# on#umer#
3. Proucer H!ole#aler =otel#L(e#taurant# on#umer#
In*%t S%**)ie#s
$!arti See# Private 9imite
're##- No. 88 $au&!an E#tate $a#!eerag! =yeraa 'n!ra Prae#! 5 1 Inia
Nun!emi =yri See om"any P/ 9imite
're##- 717 P ( om"lex Qee 0i %etala ;illage =yeraa 'n!ra Prae#! 5 55 Inia
S? Nur#ery See om"any
're##- I#gaon %ar&et Sir"ur ?agaD Nagar 'ilaa 'n!ra Prae#! 54 2*6
#od%'t Man%fa't%#ing #o'ess
T!e "rouction ,lo varie# #lig!tly ,or i,,erent vegetale#. T!e ,olloing "rouction ,lo i# a#e on
t!e "rouction o, tomatoe#-
Soing o, #ee# in a #e"arate "lot o, lan ,or nur#ery.
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Pre"aration o, #ee e# in t!e ,iel ,or cultivation o, vegetale#.
B#ing ,ertiliDer in t!e #oil to maintain it# ,ertility.
Tran#"lantation o, nur#ery in t!e #oil or #oing o, #ee# irectly in t!e #oil.
%aintaining level o, moi#ture in t!e #oil.
Protection ,rom t!e "e#t# i#ea#e# an ot!er il grot!# y u#ing "e#ticie#L#"ray# o,
c!emical# an trimming. B#ing ,ertiliDer o, i,,erent varietie# ,or t!e #moot! grot! o, "lantation.
Pic&ingL!arve#ting at variou# time# a# "er natureLre
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Q.Q. (am P!ool !an)ruit ;egetale S!o"# in Saroor Nagar =yeraa
a,,ar )ruit %erc!ant)ruit ;egetale S!o"# in Sita"!almani =yeraa
(.S. ;egetale 'gent)ruit ;egetale S!o"# in Sanat! Nagar =yeraa
(a:u ;egetale S!o")ruit ;egetale S!o"# in Sanat! Nagar =yeraa
$!arat! ;egetale S!o")ruit ;egetale S!o"# in Sanat! Nagar =yeraa
$!arat )ruit S!o")ruit ;egetale S!o"# in 0il#u&! Nagar =yeraa
%.%. )ruit om"any)ruit ;egetale S!o"# in 0il#u&! Nagar =yeraa
%o!amme Bmar )ruit S!o")ruit ;egetale S!o"# in 0il#u&! Nagar =yeraa
;en&atramana an om"any)ruit ;egetale S!o"# in 0il#u&! Nagar =yeraa
S!arma )ruit 'gency)ruit ;egetale S!o"# in 0il#u&! Nagar =yeraa
(eliance )re#! Store
5. $BSINESS %0E9 'N0 (E;ENBE %0E9
B%siness Mode)
Ta#get '%sto&e#
He are ,ocu#ing on u#ine## to u#ine## mar&et. So e ill initiate our u#ine## y #u""lying our
"rouce to-
R$t+% Baa#2
T!ere are aout * (yt!u aDar in =yeraa an (anga (ey i#trict#. So e ill #u""ly our
"rouce to at lea#t 23 (yt!u aDar#. It ill !el" in creating Rvi#iility> o, our u#ine##exi#tence.
Lo'a) Vendo#s 2
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He ill contact it! t!e local venor# !o #ell vegetale# in re#iential area# o, (a:enranagar
'tta"ur 'ramg!ar etc.
Instit%tions )o'ated in Ra!end#anaga# )o'a)it$ 2
'# (a:enranagar i# t!e !u o, many in#titute# li&e %'N'E N''(% NI(0 TISS 'N('B
etc. So e can al#o #u""ly our "rouce to canteen# o, t!e#e in#titute#.
Va)%es ,e)ive#ed to C%sto&e#s 2
a3 ,,#ea#on #u""ly o, tomatoe# an cucumer#
(3 =ig! value ue to "rotecte cultivation'3 +uality "rouce
d3 =ig! #!el, li,e
Reven%e Mode)
B4B S%**)$ 2
Su""lying our "rouce to t!e i,,erent mar&et# o, vegetale# local venor# etc.
E0*ansion )an 2
',ter initial recognition in t!e mar&et e are #ee&ing to im"art our vi#iility among i,,erent
in#titution# li&e =o#"ital# (e#taurant# an anteen# o, i,,erent IT com"anie# a# =yeraa i#
al#o t!e groing IT !u.
Some )act# an )igure# in Tin city -
)a#t ,oo c!ain# 5 a""rox./
=otel# 5 #tar# 4 #tar# 3 #tar#/ 2 a""rox./
(e#taurant# 22 a""rox./
Su"er #"eciality =o#"ital# !aving anteen#/ 1
(etail Store# )oo an rocery/ 1 a""rox./
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Bniver#itie# *
om"anie# !aving anteen# 7 a""rox./
T!e#e ,igure# give t!e immen#e o""ortunity to ex"an t!e u#ine##.
Se#vi'es #ovided 2
He can increa#e our revenue y "roviing #ervice# li&e on time an on eman elivery "roviing
tran#"ort ,acilitie# at later #tage o, u#ine##/.
8. EAIT P9'N-
T!e term exit "lan relate to t!e "lan o, a u#ine## oner to leave t!e u#ine##. T!e exit mig!t e ue to
an&ru"tcy to #ome i#a#ter cau#ing t!e u#ine## to #to" o"erating. It mig!t al#o e "lanne #uc! a#
retirement or #ale o, u#ine##.
I, e coul not e to get $rea& Even Point in rea#onale year t!en e may enter into venture -
Eit!er o, cut ,loer cultivation erera Qa#mine/ a# t!e mar&et ,or ,loer in =yeraa i#
emaning an ex"aning a# ell a# ,loer# re"re#ent aroma in aily li,e o, a common !ou#e
!ol. T!e nece##ity o, ,loer# i# clearly #!on y it# culture an traition e#"ecially ,re#!
,loer# not t!e arti,icial one#.
r cultivation o, )renc! ean# along it! ca"#icum# ecau#e t!e mar&et i# emaning allroun
t!e year an t!eir "rice# are al#o more or le## #tale.
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