krell linked in presentation 9 aug2011
DESCRIPTION
Marketing for CROsTRANSCRIPT
Insightful Solutions
Effective Marketing Communications
Krell is an independent marketing communications company focused on integrated solutions for
Pharma, biotech, diagnostics, and medical device companies and Companies that provide services to the clinical research industry
▶ Cost-effective solutions that integrate traditional with digital strategies
▶ Breakthrough creative ideas
▶ Tactics that outperform the norms
▶ Lower agency fees; higher ROI
▶ US and ROW experience
KRELL Marketing
Insightful Solutions
Krell offers US and international marketing experience
Proven track record with major pharma and clinical research organizations (CRO)Cost effective, smart, fast, and a highly responsive marketing communications companyA first-class branding agencyA true marketing partner…bringing strategic plans and new thinking Integrates traditional outbound, new inbound marketing with personal selling
KRELL Marketing
Insightful Solutions
Pharma Product Marketing
Pre-Launch Exhibit Display Panel
Pharma Product Marketing
Detail Aids
10-Page Launch Aid
10-Page Launch Aid
Integrated Digital & Traditional Marketing
eMarketing, Canada:Interactive Online eSurvey
Integrated digital & Traditional Campaign(17-21% response rate)
Core Print Materials
Pivotal educational brochures forSiemens Medical Diagnostics
Internet Marketing Programs
Achieved client lead generation objectiveswith lower cost and less time
Global Study Website: GSK
Fast startup and delivery includinga content management system
Corporate Branding, Journal Advertising
PharmaNet’s Agency of Record (AOR) for 10 years
Branded Chocolate Handouts
Exhibits, Signage, Handouts, and Website
Exhibit Signage& Literature Website
10 Years of Special Event Branding, Promotion, and Execution
Special Event Development
Creative Development, National Media Plan, and Execution
Patient Recruitment Advertising
Contact: Robert Krell (908) 806-7477www.krellinc.com
Insightful Solutions