kramp focus magazine 2012-01 uk

11/12 Focus

Focus

Supplier portrait HELLA KGaA Hueck & Co.

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Bringing light to the world

Customer portrait E. Engbers Söhne GmbH

14pag

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Variety breeds success

Kramp takes interest in dual disposal system

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Green Dot system heralds new green measures

Perfectly Positioned to face new challengesRead from page 8

Kramp Customer Magazine121

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editorialeditorial

index

Farewell 2011, welcome 2012. I hope that you enjoyed a wonderful Christmas and have had a good start to the new year. I‘m sure you and your colleagues are already back in the swing of things and have your hands full once again — it‘s the same here at Kramp. We, too, are full of new ideas for 2012, which we want to put into action so that we can support you in your spare parts business.

In this edition we would like to tell you about our plans and goals for 2012, and will also take a look back at the past year. 2011 saw Kramp celebrating the company‘s 60th anniversary, which visitors at Agritechnica in Hanover also had a chance to see. Many of our dealers visited our stand at the trade fair, and we had the opportunity to have some superb conversations with them. We were extremely excited to see the high level of interest in Kramp. You can read some of the views of Agritechnica on pages 12 and 13. What‘s more, we have once again put together a number of informative articles in this edition of Focus — from interesting product news to practical webshop tips and a detailed supplier profile. I hope you enjoy reading this issue.

Eddie Perdok, Director of the Kramp Group

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New year, new challenges

NewsProduct news and market information

Supplier portraitBringing light to the world: Hella KGaA Hueck & Co.

Tips & TricksWebshop tip: Detailed product films

In FocusPerfectly positioned to face new challenges

EventAgritechnica 2011: A successful trade fair

Customer portraitE. Engbers Söhne GmbH

Country portrait Agricultural Germany

Kramp Faces Dylan Parry & Sarah Wieczorek

EngagementKramp takes interest in dual disposal system Supplier portraitNGK Spark Plugs Ltd

PinboardAnniversaries, new openings, company moves

MosaicA warm glow in cold times

QuizCrossword time

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121416171819202223

31/12 Focus

It’s that easy

www.kramp.com

What was an empty room last year is now a shuttle in active operation. “Time to fill it and to put it into operation”, say Jan Frans Berends (l.) and Marcel Vlogtman

New Shuttle-System

Shuttle lifts logistics to the next level

After almost three years of research, preparation and assembly, we‘re almost ready for launch. From February, the shuttle will leave the testing phase behind and start to gather actual customer orders. “We will have to do this step by step rather than all in one go”, explains Jan Frans

Berends, who, together with his colleague Marcel Vlogtman, is responsible for the shuttle project. “We are carrying out a complete shadow run with the existing system. We want to make sure that we can deliver.”

Ingenious systemWhat was an empty room a year ago is now an impressive system offering storage channels for crates, automatic conveyor belts and smart workstations. The shuttle provides room for 15,000 mid-movers and the corresponding rapid conveyor belt can accommodate 9300 fast movers. “Instead of us going to them, the items come to us”, is how Jan Frans Berends explains the operation. “This enables us to process a minimum of 350 orders per person per hour, instead of just 45. The shuttle is not just used for storing and picking items. The system also

acts as an intelligent buffer for our customers‘ crates, helping to automatically stack them on pallets.”

Countless advantagesA major advantage of the system is not just the potential it offers to pick more orders and continue to guarantee rapid deliveries, but also the possibility to keep more items in stock, which ensures

that the level of service remains high or even increases. “The computerised picking process reduces the chance

of mistakes being made and increases the quality of the delivery”, adds Marcel Vlogtman. “This enables us to provide our employees with improved working conditions and less physical work. Smart logistics creates a win-win situation for everyone.The system which is a new revolution in Holland, will be rolled out throughout the remaining European countries including the UK over the next few years.

Along with the unprecedented growth in its product range, Kramp is also making use of the most modern techniques to supply all of these items as quickly and smoothly as possible. The most recent logistical innovation is our shuttle system — instead of us going to the goods, they come to us.

The chance of mistakes reduces and the quality of the delivery increases

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newsPRODUCTS

www.kramp.com

Technical Innovation

Aluminium Hydraulic CylinderA lightweight aluminium cylinder has been developed besides our wide range of steel hydraulic cylinders. Compared to

steel, aluminium is about 1/3 of the weight. The cylinders are manufactured with high quality 6000 & 7000 series aluminium alloys and are of a threaded construction.

Technical Information: Working Pressure up to 200 bar, Bore Sizes 25mm to 80mm, Rod Sizes 16mm to 40mm and a maximum stroke of 3000mm. A wide range of mounting possibilities is available to meet customer specific requirements. The aluminium cylinders have a Salt Spray Test rating of 9/8 : 960 hours, according to ISO 10289.

S The TM 1000 High Power is one of the largest standard tractor tyres in the world, according to its manufacturer Trelleborg. The tubeless radial tyre is 230cm high and sits on a 46 inch rim. a 230cm high tyre has been introduced previously by Firestone.

DK The Samson TD 12 has a working width of 12 metres, divided across 12 lockable sections. The distance between the coulters of this 3200kg Danish manure spreader is 16.6cm. Broken down into five parts, the transport width is 2.9m.

S The Carrier-X is the new foldable version of the Väderstad cultivator disc for the three point hitch. The Carrier-X is available in the widths 4.25, 5.25 and 6.25m and according to the Swedish manufacturer, stands out due to its true tracking behind the tractor.

N The new FlexCart from Kverneland accord has a grain tank with a 4300 litre capacity, a hydraulic filling auger and pneumatic brakes. The FlexCart has 560-60 x 22.5 tyres and can reach a speed of 40 km/h. The hitch of this seed cart can carry 4 tons.

F Maxima 2 TRX is the name of the new seed drill from Kuhn that has been designed for large crop farm businesses, particularly in eastern europe. The semicarried 2 TRX has a 4300 litre grain tank, a working width of 12m and a transport width of 3.5m. The row distance is 70 or 80cm.

D The Big Pack Highspeed has a packer throughput capacity that is 18% higher than that of its predecessor and runs at 45 strokes per minute instead of 38. This new big baler from Krone is intended to achieve greater capacity with straw in particular.

D Krone’s Highspeed version is available for Big pack types 890, 1270, 1290 and 4x4. The height and width of the bales for these types are, respectively, 80 x 90, 120 x 70, 120 x 90 and 120 x 130cm.

D The Speedtronic system from Grimme reduces damage to potatoes using a sensor that measures the thickness of the layer on the elevator and adjusts the chain speed accordingly, so that the side deflectors of the chain ‚bump‘ against the potatoes less frequently.

UK Teagle Ltd has introduced two new rear discharge muckspreaders which will be manufactured at the company’s factory in Truro, Cornwall. The Titan 10 is a 10 cubic metre capacity machine while the Titan 12 is 12 cubic metre capacity.

UK Sumo UK Ltd has launched a new version of its popular Trio subsoiler cultivator. available in 2.5m or 3m working widths, Sumo claim the new Trio is significantly lighter than its predecessor and also features a new subsoiler leg design.

UK Spearhead, part of the Alamo group, has announced three new products at agritechnica this year. The Twiga, Twiga pro and Twiga Flex are new hedge and verge cutting machines designed for contractors, farmers and local authorities.

Black Bruin motors have proven their value as auxiliary drives on off road vehicles such as harvesters, slurry tankers and forestry vehicles. For additional drive support, there is now a new auxiliary motor package that offers unique mechanical freewheeling. The advantages include increased vehicle performance, even over muddy ground, and improved control of the machines. Customers can purchase all parts for an auxiliary motor in the practical package: Black Bruin radial piston motors, controllers, pumps, hoses, valves and Sauer-Danfoss Plus+1 control systems.

Black Bruin

Practical Auxiliary Motor Package

More Black Bruin products available at www.kramp.com

More Walterscheid products available at www.kramp.com

Walterscheid

Generator in the three point hitch

Walterscheid is launching a compact generator that will be attached via the three point hitch. This ePower generator is fitted between the tractor and the machine and is driven via the PTO shaft. The ePower consists of a generator (a large alternator), a transmission for the correct speed and a cooling system. The socket outlets and control electronics are located

on the tractor. The ePower can supply AC or DC, depending on what the machine requires. Depending on the model, it can supply from 20 to 100 kW electric power, if the tractor engine power is capable of achieving this — for 100 kW of ‘electricity’, the tractor‘s diesel engine needs to be a good 160 hp/120 kW. With the ePower, Walterscheid provides a response to the increasing demand from machine manufacturers for electrical operation of certain (lightweight) functions on machines to improve control and efficiency.

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51/12 Focus 51/12 Focus

IN BRIEF

F Turnover for Michelin increased in the first six months of the year by 21%, to more than 10 billion euro. Of this total, 5.3 billion euro was attributable to cars and small commercial vehicles, while 3.3 billion came from the truck sector. Special tyres were responsible for a turnover of 1.6 billion euro.

F Kuhn is the largest manufacturer of agricultural machinery in the world. Kuhn took over Huard in 1987, audureau in 1993, Nodet in 1996, the american Knight in 2002, the Brazilian Metasa in 2005, Blanchard in 2008, the Kverneland factory in geldrop in 2009 and, this year, Krause in the US.

D The turnover of Krone rose in the 2010/11 financial year by 77%, to more than 1.2 billion euro. The ‘Fahrzeugwerk’ (truck semi-trailers and trailers) department made the largest contribution to the healthy figures with a turnover of 775 million euro, representing a 150% increase.

A Pöttinger saw its turnover increase in the 2010/11 financial year by 30%, to 236 million euro; the second highest result in the 140 year history of the company. 65% of that turnover came from machines for grassland agriculture, and 21% was attributable to cropping.

F Grégoire-Besson in Montfaucon-Montigné, France, has acquired Rabe agri in Bad essen, germany. Rabe had been granted a moratorium on payment in March this year. Last year, grégoire had a turnover of 60 million euro and employed 380 people, while Rabe employed 180 people and generated a turnover of 30 million euro.

D Horsch and Leeb are joining forces to manufacture sprayers under the name Horsch application Systems. Leeb is based in Landau a/d Isar and has already previously built prototypes for Horsch. Leeb has been selling spraying technology on the market under its own name since 2004.

D BayWa acquired a 70% share in WKN USa, the american subsidiary of german company WKN (WindKraft Nord). The BayWa cooperative, with its headquarters in Munich, strengthens its position in the alternative energy sector through this interest in wind turbines.

NL Westtrack, the Dutch manufacturer of caterpillar chassis, has been taken over by Zuidberg, the manufacturer of front linkage systems. From now on the caterpillars will bear the name Zuidberg-Westtrack. The takeover enables Zuidberg to further expand its strategy to supply innovative products.

D ‘Marketing is emotion’, according to ekkehard Hertell in eilbote. an agricultural machine is more than just steel and electronics — the customer also has to have a positive emotional reaction to the appearance of the machine, and the active presence of the brand on the market is highly important in creating this.

UK JCB has announced a new £31million engine development project which will create 350 new jobs in the West Midlands. The new engine is being designed to provide a solution to meeting Stage 3b emissions regulations without treating exhaust gasses.

Geospread from Vicon

Fertiliser spreader capable of adjusting its own working widthGeospread is the name Vicon has given the technique that allows its centrifugal fertiliser spreader to adjust its own working width, enabling it to avoid unnecessary overlap with strips that have already been spread. Vicon‘s new technique is based on GPS (global positioning system) technology. When the spreader approaches a strip that has already been covered (which occurs most frequently on plots of land with a wedge shaped end), the disc on that side reduces its working width in two metre increments by dosing the fertiliser on to the disc at an earlier stage in the process, then discharges the granules within a closer working range. At the same time, the quantity is adjusted by narrowing the outlet opening, which maintains dosage per hectare at the same level. By marking the headlands on the spreading chart in advance, the driver no longer has to turn the spreader off or on when he approaches the headland — the technology is capable of doing this by itself. According to Vicon, the new technique will save between 5 and 10 percent, depending on the shape of the plot. Spreading in the dark is also much easier.

Holp QuickOn tongs (part No. QO021011) allow you to disconnect and connect hydraulic couplings without damaging the coupling, even when they are under high residual pressure. In addition, using this practical helper actually saves money and protects the environment. The advantages of using QuickOn tongs are: • Robust design, easy to operate,

simplifies workflows considerably.• Can connect to pressures far exceeding

100 bar, optimum linear guiding of couplings.

• Ability to increase the service life of couplings by up to ten times.

• Suitable for all coupling sizes and types.• Suitable for use in very small spaces,

significant time saving properties.

QuickOn tongs can be used to join couplings of up to 1.25 inches. A grip adapter, which can be inserted in the grip plates or screwed in place, is available for small diameters up to 0.25 inches.

Holp QuickOn tongs

A little helper with a big impact

www.kramp.com

More Vicon products available at www.kramp.com

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sUPPlier Portrait

HELLA KGaA Hueck & Co.

Bringing light to the world

This first class quality is provided by one of germany‘s most well established family owned companies, which works with its numerous specialist partners to meet its customers‘ exact

requirements. Hella also works closely with its well respected partners to develop new products. What‘s more, the quality of each individual component is inspected at all stages of development and production.

Methodical quality managementBack in 1991, Hella launched and developed an internal Quality Management concept based on international quality standards — the concept is simply named “Strategic Quality“ (SQ). It includes all the tools as specified by Six Sigma — a quality management approach developed about 40 years ago in the Japanese shipbuilding industry. The concept was refined in the USA in the 1980s.

Among the products showcased at the Automechanika trade fair, the rotating LED signal lamps and the “Flat Beam“ flat work lamps were included in the environment oriented“Green Directory“ visitor‘s guide. These high quality standards apply to both the rotating signal lamps, developed in the Westphalian town of Lippstadt in Germany, and to the work lamps,

manufactured by the company‘s Austrian subsidiary HFA (Hella Fahrzeugteile Austria GmbH).

The ISO 9001:2008 and ISO/TS 16949: 2009 standards, as well as additional customer specific requirements, form the basis of the successful Corporate Management System. Hella‘s suppliers also have an ISO/TS 16949-certified quality management system and an ISO 14001-certified environmental management system, where the sustainability and energy efficiency of the products are the key focal

Lighting technology from Hella is setting new standards. Customers who use the company‘s products on their tractors and machines have no cause for concern when it comes to the performance and durability of the lighting technology.

The quality of a component is inspected at every stage

of development.

71/12 Focus

Webshop tip

tiPs & tricKs

Professional product descriptions, detailed images and technical drawings — customers can find comprehensive information about every item in the webshop. Now there is a another way to learn more about individual products online: films demonstrating the handling and use of products in a useful way with images and sound will also be available in the webshop. A good example of this is the Voss 2S plus cutting ring.

Correct assembly is extremely important for the optimum use of this product, as incorrect use can lead to over tightening and leaks. Assembly instructions have been available to download from the webshop for a long time — but now the advantages of the 2S plus cutting ring, together with instructions for correct assembly, are also presented in a two minute film. To watch the film, simply click on the image and then on the play button.

Detailed product filmspoints, for example, the work lamps with 60 LEDs use only 11 watts of power.

Innovation grows from traditionHella began life in 1899 as Westfälische Metall- Industrie Aktiengesellschaft with a product portfolio including lamps, head lamps, horns and fittings for bicycles, carriages and cars. Since then, the company has been continuously expanded and developed. Hella, a name which first appeared in 1908 as a trademark for acetylene head lamps and which was registered as a brand name at the German Patent Office in 1926, has become synonymous with respectable, versatile and reliable lighting technology and vehicle electronics. Hella expertise is also highly respected in the agricultural industry as an original equipment manufacturer for well known traditional brands such as John Deere, Claas, Fendt, New Holland and Steyr.

An internationally established family companyToday‘s HELLA KGaA Hueck & Co. is a globally established, independent company with approximately 25,000 employees at 70 locations in more than 30 countries worldwide. In addition to this, Hella is still a family owned company based in Lippstadt, Germany. The company‘s research and development departments employ around 3800 employees. Since the 1990s, Hella has also been involved in numerous successful collaborations and joint ventures, which have generated a turnover that runs into the billions. The company also has one of the world‘s largest dealership networks for automotive parts, accessories, diagnostics and services. With a turnover of 4.4 billion euro in the 2010/2011 financial year, the Hella group holds a place in the top 50 worldwide automotive suppliers and the top 100 largest German industrial companies

The product videos displayed in the webshop are also a result of our good working relationship with our suppliers, as they provide the film footage. Once the first videos are online, further films will gradually be added to the webshop.

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in focUs

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2 Kramp Poitiers3Kramp BiggleswadeKramp VarsseveldCentral distribution centres:

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Kramp 2011 / 2012

Perfectly positioned to face new challenges

Continually expanding the product range of high quality original replacement parts and premium brands is one of the most important demands that Kramp places on itself. By establishing significant strategic collaborations with leading manufacturers, as well as many new partnerships

with international suppliers, Kramp has once again successfully achieved their goal in 2011. Kramp consistently has 200,000 items

in stock, although the total number

of products that can be ordered

is somewhat higher. “In

2012, we will continue as we have been doing and further expand our product range“, explains Eddie Perdok. The

following example proves that Kramp always has the requirements of the market as well as the needs of

its customers in mind. At the end of the year, the Forest & Grasscare section of the webshop was

specifically restructured. Next to the Forest & Grasscare products, we now have a separate group for “Forest & Grasscare Engines“, where customers can quickly and easily find the engines and spare parts for engines of their choice.

Expansion of the sales areasThe expansion of the sales areas in Europe was a significant development

for Kramp in 2011. Individual sales offices were established in Spain, Hungary, Italy and Poland. The new Kramp employees have already

received a great deal of training and are building up and expanding the dealer networks in their respective countries. “Our long term goal is to sell spare parts throughout the whole of Europe. Thanks to the new sales offices, we have moved a great deal closer to achieving this“, explains a pleased Eddie Perdok.

“At Kramp regardless of whether we’re referring to the logistics department or the product range, the collaboration with our partners or internal processes with our employees, everything has equal

importance. In 2011, we have once again implemented numerous projects and achieved many of the targets we set ourselves“. Eddie Perdok, CEO of the Kramp Group, looks back on a successful year and emphasises that “Kramp would not be Kramp if plans for 2012 had not already been

made far in advance. We are looking to the year ahead with a great deal of optimism“.

From 2012, Kramp will have five central distribution centres

in Europe

Kramp Strullendorf4 Kramp Chekhov5

In order to ensure that Kramp is also perfectly positioned for its upcoming work involving the supply of spare parts, all divisions must be able to keep up with the constant change. For this reason, 2011 has seen a great deal being invested once again in the field of logistics. In the Kramp central distribution centre in Varsseveld, in the Netherlands, for example, a new shuttle system has been put into operation. The new technology means that spare part logistics will become even more efficient — a factor from which customers will benefit.

The construction of the new Kramp distribution centre in the French city of Poitiers constitutes an even greater investment in logistics The headquarters of Kramp France will also be located on the 7.5 ha site in the future. The state-of-the-art warehouse covers an area of over 11,100 m² 120 employees will not only ensure that over 4000 French specialist dealers in agricultural technology are provided with the best possible service; the Iberian market for spare parts will also be supplied from the same source. The central distribution centre is due to open during the first quarter of 2012. “Kramp now has five central distribution centres in Europe. In addition to Poitiers, there are also logistics centres in Varsseveld, The Netherlands, in Strullendorf, Germany, in Biggleswade, U.K., and in Chekhov, Russia. We will see what the future has to bring. The development in the south eastern European countries in particular is very promising“, explains Eddie.

Successful Trade Fair Participation2011 was a very special year for Kramp, as the company celebrated its 60th anniversary. A new advertising campaign and widely distributed marketing activities generated publicity for this milestone birthday. The concept for Kramp‘s stand at Agritechnica in November also celebrated the company‘s anniversary. The world‘s largest agricultural technology exhibition once again turned out to be a complete success.

Over the seven days of the trade fair, Kramp greeted more than 8,000 visitors. “We have once again had some superb and interesting conversations with our customers and suppliers and have received a great deal of positive feedback“, says Mario Babic, Director of Sales & Marketing for the Kramp Group.

Agritechnica was not the only trade fair at which Kramp showed a strong presence in 2011. SIMA, which took place in Paris in February, was another important date on the events calendar. The sales team from Kramp France, as well as employees from the Kramp Group, provided information to visitors on the company‘s product range. In September, MATEXPO, the event for the industry and construction trade, opened its doors in Kortrijk, Belgium, and Kramp participated for the very first

time. The latest trends from the hydraulics and drive technology, shop & workshop, and construction machine and vehicle

parts segments were showcased on a trade fair stand of around 100 square metres. Also in Belgium, or more precisely in the capital, Brussels, Agribex was held in December. The international forum for agriculture, stock breeding, gardens, parks and green spaces has become a real “exhibitor magnet“ over the years. Kramp was also present and demonstrated concepts such as the successful My PartsPartner concept to an interested trade fair audience. The 2011 trade fair calendar was supplemented by many regional and local events in the individual countries, such as the Demopark in Eisenach-Kindel, Germany.

“We find trade fairs to be very important forums — not just to present our product range, but mainly to maintain our business relationships“, emphasises Eddie Perdok. Perdok went on the say: “We will also be attending various trade fairs in Europe in 2012.“

The systematic expansion of our product range and logistics

continues

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in focUs

E-business and service innovationsIn 2011, Kramp demonstrated once again that it is constantly trying to support its customers with innovative ideas. Kramp Mobile is a customer friendly solution that has been developed to make it even easier to order spare parts.

“Search, find, order: 300,000 items, at any time to any place — Kramp Mobile is the perfect combination of high quality hardware (Apple iPad 2) and intelligent software developed by Kramp. The Kramp Webshop is unbelievably easy-to-use and can be accessed in a matter of seconds, including while on the move. Many customers are impressed by its easy operation, simple navigation and how handy it is. At Agritechnica, Kramp celebrated the premiere of Kramp Mobile and encountered a great deal of interest. 150 units were sold during the course of the trade fair. Now over 500 Kramp Mobiles are in use. “E-business plays a significant role at Kramp. In the future, we will also continue to work on existing solutions, such as our webshop, scan-to-order system or Kramp Mobile, and optimise them further. These solutions still feature a great deal of potential, which we would like to develop for our customers“, emphasises Mario Babic.

2011 has also seen Kramp develop further attractive innovations for its customers in the service sector. The best example is the cleaning service for work clothing, which is an appealing alternative to the current leasing concepts on the market. Thanks to a well devised process chain and an intelligent barcode system, customers are able to save both time and money when using this service to clean their work clothing.

Another service which will be introduced to the UK in 2012 will be the Kramp Academy. We will offer training courses and seminars in a wide range of specialist fields to help refresh or enhance your specialist knowledge. So far, over 500 participants have already benefited from

training in Holland and Germany on this programme and as we go into 2012, will be made available to other countries in Europe. We will keep you posted with details in the new year.

Positive sales trends and employee developmentThe past year saw the product range extended, sales areas were expanded, innovations were developed in the Service segment as well as in e-business, and much more — 2011 was a very successful year for Kramp, and it ended with a significant growth in sales.

“In order to achieve the new goals that the company is constantly setting itself, Kramp requires people who are committed. I am very pleased that we have continued to grow in this area too. We have been able to

expand the teams in practically every department. Kramp now has

almost 1300 employees throughout the world who give their best for our customers. We are therefore also in an excellent position to face the challenges that lie ahead in 2012“, explains Eddie.

Professional e-business solutions such as Kramp Mobile

are extremely important

www.kramp.com

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Ute Katemann (Kramp)

in her authentic 50s outfit.

Four schnitzels, two beers, one coffee and a water to table 7.

event

Agritechnica 2011

a successful trade fairStands covering an area of 600 square metres, an international trade fair team and more than 8000 visitors — the Kramp stand was a hive of activity throughout the seven days of the fair. Despite the hustle and bustle, there was time for in-depth discussions with numerous customers. We then celebrated together at the Rockabilly trade fair party. Here are some of Kramp‘s impressions of Agritechnica 2011.

“Your customer number, please “. The reception was well organised.

“60 years of Kramp“ — the company‘s

anniversary formed part of the stand concept.

Let‘s Rock ‘n‘ Roll was the

Kramp Fair party theme.

Lunchtime! The guests enjoyed the Kramp buffet.

131/12 Focus

Jörg Kämmerer (Kramp, r.) and

guests from Allshoes Benelux.

Four schnitzels, two beers, one coffee and a water to table 7.

“ A visit to Kramp is natural for us at Agritechnica. “

Sebastian Linz (Kramp, l.) provided

info on agricultural electronics.

Trade fair guests: Doris and Heiko

Sudbrink (Landtechnik Sudbrink).

E-business fan: Franz Reisinger from Zeillern, Austria.

Danny and the Wonderbras put on a fantastic show.

Angelika and Joachim Schulze

(Kabbe Landmaschinen).

A friendly lap: motorist Stavermann and Kramp.

Hall 4, stand B44: a full house

at the Kramp stand.

At the bar, too, there was hardly an empty seat.

Starting young: Kramp Mobile fascinates the future experts.

“Despite the fair turmoil the Kramp organization was great. “

“The ease of use and efficiency of Kramp Mobile have convinced me.“

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E. Engbers Söhne GmbH

At Engbers Söhne in the German town of Uelsen, Bentheim, business booms all year round. For 140 years, “the Engbers“ have been the first point of contact in the region for farmers, foresters, municipal and horticultural companies looking for parts or machines. Whether it‘s for new or used machines, sales, repairs, consulting or financing — the company offers its customers a wide range of services.


↑ Engbers Söhne GmbH headquarter in Uelsen.

The launch of e-commerce concepts

1997

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cUstoMer Portrait

Versatile and professionalGerd-Jürgen Engbers heads up the company now in its fourth generation. In addition to the headquarters in Uelsen, the company has three further branches in Emlichheim, Nordhorn-Brandlecht and a recent addition in Twist-Rühlerfeld . The newest branch, known in the region as the “Emsland branch“, was a result of the German CNH headquarters transferring territorial responsibility for Emsland to Engbers Söhne in mid 2010.

Agricultural technology is still the core business at Engbers Söhne. The company‘s product range includes brands such as Case IH, Steyr, Pöttinger, Strautmann, Grimme, Schuitemaker, Alö, Tebbe and Wienhoff. All the branches offer a complete range of small appliances and machines. Engbers Söhne is very well established for municipal and horticultural machinery, for both the private and the industrial segments. The comprehensive sales range includes products from leading brand names like Honda, Stihl and Husqvarna. And as a GEA Farm Technologies specialist centre, the company also offers a complete service range including comprehensive milking technology.

The fuel segment is another mainstay of the Engbers Söhne business. Since the 1960s, the company has been a sales partner of the Aral brand, which operates petrol stations and fuel depots. Tankers are used to deliver fuel, fuel oil and lubricants to farmers, companies and private households.

Qualified specialist dealer of motorised equipment At Engbers, tradition is not a reason to rest on one‘s laurels but rather a vehicle for continuous improvement. On going employee training and achieving certification in various areas are challenges that the company and its

45 employees work towards with enthusiasm. For three years now, Engbers Söhne has held the QMF (Qualifizierter Motorgeräte-Fachhändler —Qualified specialist dealer for motorised equipment) seal of quality in the Forest and Grasscare market — and was one of the first companies in Germany to do so. The quality of customer service and company management, and environmental protection issues are taken into account when granting the seal.

Progress driven by traditionThe hammer and anvil are still used just as frequently in the workshop as they were when the company‘s founder, Engbert Engbers, founded the forging business in 1870. However, laptops and testing and diagnosis equipment are now the order of the day. In addition to repairs and maintenance, the workshop also carries out engine performance and compressed air braking tests, fuel consumption measurements and TÜV (Technischer Überwachungsverein — Technical Inspection Association) inspections. Tractors, machines, and small and large appliances from all manufacturers are repaired and

maintained here.

The service range also includes a harvesting service,

on-call services and offers cost effective winter inspections. “Our success is undoubtedly a result of the dedication of our employees and the wide range of reliable technology that we are able to offer. We also boast a well structured spare parts warehouse and, in Kramp, we have had a flexible and reliable partner supplying our spare parts for the last 30 years“, says Gerd Jürgen Engbers..


www.engberssoehne.de

Tradition is not a reason to rest on one‘s laurels

Ideas ahead for 60 years.

Introducing EDI, Kramp made its first move towards e-commerce. Always the first to introduce new

technology into the agricultural market, Kramp has continued to pave the way with successful

e-commerce solutions.

www.kramp.com

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coUntry Portrait

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Over 50% of german territory is dedicated to the agricultural and food industries, employing five million people. These industries account for 1 in every 8 jobs in germany. 370,000 businesses

produce goods worth forty billion euro every year, including a quarter of europe‘s sugar beet production. germany also exports agricultural machines and farming tractors globally and recorded sales of over five billion euro in 2010. The neighbouring countries with which germany enjoys the closest trade relations are the Netherlands and France.

Most pigs in EuropeIn accordance with the findings from the latest German agricultural census, the country‘s livestock population consists of around thirteen million cattle, twenty eight million pigs and one hundred and fourteen million chickens. In a European comparison that took place in 2009, Germany just beat Spain as having the most pigs in Europe, had the third most cattle behind Russia and France, and only the ninth most chickens — this is despite the number of chickens outweighing the German population by more than 30 million.

Grasslands account for 25%A quarter of the land used for agriculture in Germany is made up of grasslands and meadows, while around half of the land used for cereal cultivation is used to grow wheat, with barley accounting for a quarter of the land and rye an eighth. If you combined all of Germany‘s potato

fields they would cover an area roughly the same size as Luxembourg. Only 100,000 hectares of

land, however, is allotted to growing potatoes, while approximately 15,000 hectares of land

is used to produce biogas using silage maize. The federal state that uses the

largest amount of land for agricultural purposes is Bavaria with 3.1 million hectares, closely followed by Lower Saxony with 2.6 million hectares. 5.5% of agricultural businesses in Germany employ organic farming methods — the largest number of these can be found in Mecklenburg-West Pomerania.

Germany at a glance

> Capital city: Berlin (3,450,000 inhabitants)

> Area: 360,000 km2

> Population: 82 million

> Form of government: Federal parliamentary republic

with 16 states

> Largest island: Rügen

> Largest inland body of water: Lake Constance

> Area of water: 2% of total area

> Woodland: 29.5% of total area

> Area used for agriculture: 52%

> Length of coastline: approx. 1200 km

> Highest mountain: Zugspitze

> Metropolitan areas: 14 cities with more than 500,000

inhabitants, 4 cities (Berlin, Hamburg, Munich and

Cologne) with more than 1 million inhabitants

Agricultural Germany

Leading the way with beets and agricultural machines

28m

13m

114m

171/12 Focus

KraMP faces

Dylan Parry & Sarah Wieczorek

Ready to face New Challenges

↑ Dylan Parry

Account Manager

↑ Sarah Wieczorek Purchaser – Shop and Workshop

Dylan joined Kramp back in June and has quickly risen to his new challenge of taking care of our Welsh dealerships. Having worked for Agco for the last 7 years with his last position being as a UK Service Manager for Challenger

Terragator and previously in Russia as a Field Service Advisor for CNH and Agco for 6 years, he certainly fits his new profile. When asked what attracted him to Kramp – his response was “that’s easy - being part of a competitive Sales Team in a market leading company”

On a personal level, he certainly has his work cut out for him with a 3 year old son, called Ceri, and 2 teenage stepchildren – need we say more!

At weekends, he enjoys spending quality time with his family and watching the Motor Sport on TV. He states he is fairly “contented” with his life, so long as he is not falling out with the teenagers!

When you speak to Sarah, you wonder how she has fitted in so much at such a young age. She’s only 27, but what a wealth of experience she has had to date. She wanted to become an astronaut even in her teenage years, but for her

colleagues this comes as no surprise.

With “3 Degrees” and we are not talking about the 60s soul singers, in Geography & Outdoor Adventure / Sports Coaching, a PGCE in Secondary Teaching and a Masters from the University of Cambridge in Research and Practice, she clearly likes to challenge herself. This is evident in the fact that she has marched the Nijmegan 100 mile march – twice, has learnt to fly (and even landed), taught survival skills in Slovakia and, in her own words is “still raring to go!”

Sarah joined us in July and although she is still finding her feet, blends in with the Kramp family easily. When asked what she likes about Kramp, she says the friendly faces and the “Ping Pong” table, so we now know how she spends her lunchtimes. We wish Sarah all the best in her new career at Kramp, she certainly brightens up the office.

www.kramp.com

171/12 Focus

18

engageMent

green Dot system heralds new green measures

an important part of the Kramp corporate policy is finding the correct balance between maintaining a good

company performance and guarding the interests of society and the environment. This responsibility also applies to the packaging we use. By recycling packaging and recovering the raw materials, Kramp is demonstrating its commitment toward sustainability and conserving energy supplies. The company‘s participation in the green Dot disposal system really reinforces this commitment.

Returning and recycling wasteWaste disposal is generally governed by the legislative authority. The EU packaging directive obligates industry and retail to return and recycle their waste. This task can be carried out for a fee at public waste

management facilities or at another (dual) disposal system. “Der Grüne Punkt – Duales System Deutschland GmbH“ has been operating such systems since 1990. Their system was the first in the world to collect and recycle used sales packaging, such as cans, bottles and tins, and recover raw materials as a result, which could be then put back into economic circulation. Today, the Green

Dot system is implemented in 24 European countries and its symbol is one of the best known brands in the world.

A desire for professional recycling“The high profile of the ’Green Dot‘ brand was very important to us“, confirms Packaging Manager Léon Arends, who is responsible for

all the Kramp Groups packaging. “We feel safe in the knowledge that the collection, sorting and recycling of our waste is in professional hands“. A factor even more impressive than the image is the contribution that the recycling system makes to protecting the environment. “The Green Dot environmental statistics are very impressive“, continues Arends. “Recycling saves primary energy, eliminates

CO2 emissions and is commensurate with our commitment to sustainability and environmental

protection here at Kramp“.

By the end of the year, the European market will see the first Kramp packaging featuring the Green Dot.

Kramp has introduced the Dual Disposal System into its operations and the first packaging featuring the Green Dot will be produced later this year. This symbol means that waste is subject to a recycling stage as part of its disposal and raw materials are recovered as a result.

www.gruener-punkt.de/en

The high profile of the 'Green Dot' brand was very important to us

Kramp takes interest in dual disposal system

↑ “The Green Dot is the globally recognisable symbol for producer responsibility”

191/12 Focus

The world’s No.1 Spark Plug manufacturer

NgK Spark plugs LtdKramp takes interest in dual disposal system

sUPPlier Portrait

NGK Spark Plugs has been developing spark plug technology since the 1930s and manufactures plugs for every type of automotive engine, as well as for motorcycles, marine, horticultural, plant and many other applications. In fact, NGK produces and stocks more than 1000 different types of spark plug and every product matches even the most demanding manufacturer’s specifications.

NGK Spark Plug Co. Ltd has its corporate headquarters in Nagoya, Japan and currently has 36 subsidiaries around the globe.Outside of its home country, NGK has 11 factories, four development

centres and more than 20 sales offices worldwide which ensure that its NGK and NTK brands reach customers quickly and reliably. Starting in the 1960s, NGK’s products were imported into the UK, initially to serve the motorcycle market, and in September 1975 NGK Spark Plugs (UK) Ltd was born. The company had realised it needed to make significant inroads in the UK and so progressively built up a network of national and independent distribution, since when it has become the brand leader in the UK spark plug market and the number one choice of the professional as a result of its quality, technical excellence and total commitment to Research and Development. Optimum PerformanceThe company invests around eight percent of world turnover into R&D to ensure that it can constantly develop products which deliver optimum performance and reliability and is an OE supplier to most of the world’s leading vehicle manufacturers. New cars for the European market not only have to meet even more severe emission limits, but also have to continually improve fuel consumption. An engine design team, therefore, has to work very closely with a spark plug manufacturer from the earliest stage of development. The spark needs to be totally reliable, because a misfire can not only send emissions off the scale, but very quickly damage the catalytic converter. In other words, the spark needs to be extremely strong – enough to have ‘something in hand’ – when facing the most difficult conditions, such as during a cold start and possibly with fuel of marginal quality.

However, it is not only in the field of spark plugs that NGK is renowned for its OE quality products. It is also the world’s second largest producer of original equipment glow plugs for car manufacturers and a leading supplier of Lambda sensors under the NTK brand. NGK’s spark plugs, glow plugs and Lambda sensors share the same heritage, with the company’s expertise being proven not only by its OE successes with the world’s leading vehicle manufacturers, but also in the field of motor sport, including Formula One. The company was a pioneer in the field of Lambda sensors and is now a world leader in the development of sensor technology; in fact it is the world’s No.1 manufacturer of Lambda sensors under the NTK brand. www.kramp.com

ReliabilityNGK Spark Plugs (UK) Ltd has been supplying spark plugs to Kramp UK Ltd for the past 10 years. Craig Marsh, Product Manager, Kramp UK Ltd, said: “We take a whole range of NGK spark plugs and the service over that time has been outstanding. We never have any problems.“Our sales of NGK products are 95 percent spark plugs for two and four stroke small engine applications on machinery such as lawn mowers, ride-on tractors and bale shredders, and they are excellent. “NGK is a strategic supplier and the service we have received from them has been very good. Earlier this year when the tragic earthquake and tsunami hit Japan, the supply was unaffected.” Gerard Irving, Marketing Manager, NGK Spark Plugs (UK) Ltd, said: “NGK is proud to be associated with Kramp UK Ltd and to supply spark plugs for its agricultural and forestry and grass cutting requirements. “NGK is largely known for its expertise in the automotive field, but is a major supplier to other sectors, such as horticultural, where our products are known for their high quality and reliability.

“We look forward to continuing our relationship with Kramp UK Ltd over the forthcoming years. ”On the website www.ngkntk.co.uk you can find all relevant part number information and technical assistance. Plus, there are also guides available for all its product lines as well as the regular product catalogues, which are still the most important and popular source of NGK information.

2020

Bill’s RetirementA dinner was held recently in recognition of Bill Yeoman’s retirement.

Bill was well known in the trade, for his expert knowledge of PTO Drive

Shafts, having been associated with GKN Walterscheid for more than 40

years. Bill joined Walterscheid in 1967, when they were based in Tyburn

Road, Birmingham and later transferred to Bristol when the business

was relocated. He joined the Kramp Group in 2001, when Kramp took

over responsibility for the Walterscheid UK OEM business.

Throughout this period Bill made many friends in the industry and

became highly respected for his specialist knowledge of PTO Drive

Shafts and components. Bill is now looking forward to a well earned

rest from the hectic world of Drive Shafts and together with his

companion, Yvonne will be enjoying gardening and travelling. David

King – Kramp’s European OEM Business Manager, stated Bill is a

‘true gentlemen’ and his knowledge

was a contributory factor in Kramp’s

success in the OEM and After Market

PTO Business.

Creative and informative webshop

2001

Bill is pictured above with Jurgen Faber – Regional Manager Walterscheid and Bill Christoforo – Senior Buyer Shelbourne Reynolds. A retirement watch was presented by Walterscheid in recognition of Bill’s service.

Chinese New Year – 23rd January 2012

Chinese New Year is also known as

Lunar New Year or Spring Festival and

is the first day of the Chinese Lunar

Calendar. Celebrated by Chinese people

around the world, it is a major holiday

where friends and family gather for a

reunion dinner and celebration. Red

clothing is worn to ward away evil spirits

and bad fortune and new clothing

symbolizes starting the year anew. 2012

is the year of the Dragon.

Collings Brothers of Abbotsley will be holding their annual open day on Wednesday 4th april 2012 from 4 – 9pm.

211/12 Focus 2103/11 Focus

Information:

Forest & grasscare

BIgga Turf Management exhibition (BTMe)

Harrowgate

24 - 26 January 2012

Welsh Machinery Show

Royal Welsh Showground

Builth Wells

powys

15th and 16th February 2012

Ideas ahead for 60 years.

Kramp launches the largest online product range for the agricultural market. The easy ordering

system with rapid access to an extensive range, can be used any time any place.

www.kramp.com

Chinese New Year – 23rd January 2012

Chinese New Year is also known as

Lunar New Year or Spring Festival and

is the first day of the Chinese Lunar

Calendar. Celebrated by Chinese people

around the world, it is a major holiday

where friends and family gather for a

reunion dinner and celebration. Red

clothing is worn to ward away evil spirits

and bad fortune and new clothing

symbolizes starting the year anew. 2012

is the year of the Dragon.

52ndDoe Show

The 52nd Doe Show will take place on 7 – 9th February 2012 at Ulting, Maldon essex.

Lodgeway Tractors 2012 ShowThe annual Lodgeway

Tractors show takes place

at Chicksands, Shefford,

Bedfordshire on the 14th

February 2012.

SDF Parts Conference

Kramp UK were out in force to put on an impressive display at the 2011 Same Deutz-Fahr dealer parts conference held on the 20th and 21st October.

As complete a display as possible of the over 160,000 parts now available through the Kramp UK website were on display, including a number of important brands such as Hitachi, Britool/Facom, Walterscheid, Alfagomma, Comet, Topcon and many more, as well as a sample display of Kramp UK’s superb new shop concept.

With over 45 dealers in attendance from all over the country the event was a huge success for Same Deutz-fahr and Kramp, and set the tone for a continuing, successful partnership.

22

Candle

a warm glow in cold times

a candle is a solid block or cylinder of wax with an embedded wick, which is lit to provide light, and sometimes

heat.Today, most candles are made from paraffin. Candles can also be made from beeswax, soy, other plant waxes, and tallow (a by-product of beef-fat rendering). a candle manufacturer is traditionally known as a chandler. Various devices have been invented to hold candles, from simple tabletop candle holders, to elaborate chandeliers.The heat of the match used to light the candle melts and vaporizes a small amount of fuel. Once vaporized, the fuel combines with oxygen in the atmosphere to form a flame. This flame provides sufficient heat to keep the candle burning via a self-sustaining chain of events: the heat of the flame melts the top of the mass of solid fuel, the liquefied fuel then moves upward through the wick via capillary action, and the liquefied fuel is then vaporized to burn within the candle‘s flame. The burning of the fuel takes place in several distinct regions (as evidenced by the various colors that can be seen within the candle‘s flame). Within the bluer regions, hydrogen is being separated from the fuel and burned to form water vapor. The brighter, yellower part of the flame is the remaining carbon being oxidized to form carbon dioxide

Source: Wikipedia, the free encyclopedia

22

How to Make Candles

Making your own candles is quick and simple.You will need:- Wax (paraffin wax beads and beeswax, or old candles)- Moulds- Wick- Dye discs or liquid candle dye (optional)- essential oils (optional)- a double boiler

These are available from craft shops – or improvise with old saucepans, pyrex jug or sturdy can.

Step One: Melt The Waxall wax has a flash point, so to prevent it bursting into flames, you must melt it in a double boiler, with water in the bottom pan. pour the wax beads, or old candle wax, in the top pan. If you‘re using paraffin wax, it‘s good to add hardening agents, such as beeswax, to give you a long, clean burn. Use approximately 5 per cent beeswax to 95 per cent paraffin. If you‘re using dye discs, break them up and add them at this point, so that they melt with the wax.

Step Two: prepare The Mould With The WickThread the wick through the mould and make sure that you leave a good few centimetres sticking out of the hole in the bottom. at the top, hold the wick steady by fixing it to the pin that sits across the top of the mould - either by sticking the pin through the centre of the wick, or tying the wick around the pin.

Step Three: add The ScentIf you want a scented candle, add a few drops of essential oil to the melted wax. You can use any essential oil you like, as long as it doesn‘t contain water.

Step Four: pour The Wax Into The MouldTry and tip the wax into the mould quickly, all in one go, to minimise spillage and air bubbles. Keep a little of the wax melting in the pan because you will need it to top up the candle as it hardens and sinks.

Step Five: Release Bubbles and Top Upafter a candle‘s been poured, air can become trapped inside, so over the next few hours the skin must be regularly broken to release any bubbles. Use a fat needle or cocktail stick to do this. Releasing the air bubbles will eventually make the candle sink, so you will need to top it up with more melted wax.

Step Six: Remove From The Mouldafter four or five hours, the candle can be taken out of its mould. Check it‘s completely hard first! Snip the wick, leaving about half a centimetre at the ‚lighting end‘.

Use a hot pan to carefully even off the bottom of the candle, to create a perfectly flat base. Your candle is now ready for display - but remember, you must always leave it for a day before lighting it.

Source: Channel 4, Kirstie Allsopp

Mosaic

231/12 Focus

QUiz

Editorial Address:Stratton Business ParkLondon RoadBiggleswadeBedfordshireSG18 8QB

Editing and Graphics:Marketing KrampE-mail: [email protected]

Photos: E. Engbers Söhne GmbH (1), NGK (1) HELLA KGaA Hueck & Co. (3), Kramp (46), Kverneland-Vicon (1), Shutterstock.com (9), Theo Egberts (1), Walterscheid (1), Quick On (1), Black Bruin (1),

Crossword time

coloPhon

www.kramp.com

Candle

Enter our crossward competition, and you could win a Scalextric Bundle (worth over £200), courtesy of NGK UK. All you need to do is complete the crossword and fax it back to us on 01767 602620 before the 15th March 2012- what have you got to lose?

Complete the crossword and fax it back to us. Closing date is 15th March 2012. No purchase required.The winner will be drawn from the correct entries at random. The editor’s decision is fi nal – no correspondence will be entered into or phone call taken. No cash alternative is offered. The winners’ company name will be published in the next edition of the Focus magazine. The competition is open to Kramp customers only.

1 2 3 4

5

6 7 8

9 10

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12

13

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www.CrosswordWeaver.com

ACROSS

1 Provide Lighting technology (5) 3 Holp tongs (7) 5 Prototype for Vredo, which

should be ready in 2013 with four wheel steering (9)

6 Company launching compact generator (12)

11 Word used to describe the flow of goods between the point of origin and destination (9)

12 Manufacturer of Spark Plug technology (3)

13 Not white! (5) 14 You can find all Kramp products

here! (7)

DOWN

2 German Trade show (12) 4 They celebrate their New Year

on the 23rd January 2012 (7) 7 Sarah gained one of her

degrees from this University (9) 8 60 years celebration (7) 9 New distribution centre n France

(8) 10 Dual -------- System (8)

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6 7 8

9 10

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ACROSS







here! (7)

DOWN




(8) 10 Dual -------- System (8)

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5

6 7 8

9 10

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ACROSS







here! (7)

DOWN




(8) 10 Dual -------- System (8)

Competition winner from FOCUS 4/11 who wins a Rotator Ratchet pack and set of 12 Wrenches.

Congratulations Congratulations to:RC Boreham & CompanyWoodfield FarmplesheyChelmsfordessexCM3 1HU

24www.KraMP.coM