kraft foods social media platforms
DESCRIPTION
screen capture of the social media tools Kraft Foods is usingTRANSCRIPT
![Page 1: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/1.jpg)
Social Media Tools
![Page 2: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/2.jpg)
![Page 3: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/3.jpg)
![Page 4: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/4.jpg)
Facebook Fan Page
![Page 5: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/5.jpg)
Mobile Apps
![Page 6: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/6.jpg)
You Tube Channel
![Page 7: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/7.jpg)
Message Boards
![Page 8: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/8.jpg)
E mail/Newsletter
![Page 9: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/9.jpg)
Community Sharing
![Page 10: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/10.jpg)
RSS Feed
![Page 11: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/11.jpg)
A Corporate
Blog
![Page 12: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/12.jpg)
Analysis: pro• Relevant content • Multiple platforms to engage audience• Content takes precedent over promotion• Current postings on all platforms• Encouragement of community to community engagement• User friendly sites, searchable and customized• Good use of emerging technology• Use of Technology serves the audience and enables
communication• Targeted to a wide audience foodies, budget, families
![Page 13: Kraft Foods social media platforms](https://reader034.vdocuments.site/reader034/viewer/2022051411/546e132eaf7959274d8b48bd/html5/thumbnails/13.jpg)
Analysis: con
• Not all pages display social media icons• Corporate blog is missing; I want to see corporate
values, vision and a personal voice from head office• Missing some third party apps or add ons that
encourage sharing• Overall Kraft gets an “A” for use of social media, i am
interested to know if they use any measurement tools