kr communication
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WORKING (TOGETHER)
WITH
WORKING TOGETHERWITH KR... WHY?
Here you will find the answer to the question why many clients emphatically opt for a long-established collaboration with KR communicatie B.V.
BRANDING + COMMUNICATION PLATFORM FOR DA VINCI COLLEGE
28.428USERS
TV + ONLINE CAMPAIGN FOR MODIFAST
The KR team comprises offline and online experts. They combine strategic and creative communication. Usually their work is initiating, but regularly executing as well.
KR operates multidisciplinarily and thinks means-
free. That is how the best communicational
options are linked without restrictions. So right
from the start the aim is an outcome which is more
than the sum of its parts.
The outcome results in the most effective
campaigns. Budget-effective, strategically clever
and creatively appealing.
THAT’S WHY KR!
WHAT DOES KR STAND FOR?KR stands for effective and creative communication. A team of twelve specialized philosophical and hands-on minds constantly dive into all kinds of communicational issues.
The amalgamation of their expertise, skills,
experience, curiosity and empathy guarantees the
results pursued by each client.
WHY KR?
KR IN ACTUAL FACT FOR THE ENTIREJOB!
THE PERMANENT KR TEAMThe task of the permanent KR team is to scaffold the
assignments strategically, conceptually and
creatively. Most assignments are fully developed
as well.
+ SEVERAL FREELANCERSBut sometimes it proves useful to expand the KR
team with one or more permanent freelancers and
external partners. Such as specialist copywriters,
visualizers and photographers.
+ THE ADAM NETWORKWhen an unusually complex or large-scale
assignment occurs, KR often seeks the help of
one-dimensional colleagues from the ADAM
network (All Disciplines All Media). For example
larger photo, film, animation or sound studios,
developers for complicated websites, social-media
specialists, media purchasing agencies, casting,
research or promotion agencies, etc. But KR will
always remain in charge and act as discussion partner
with the client.
So KR is actually capable of tackling any communicational problem. This may sound unrealistic, but it’s true.
COMMUNICATION PLATFORM FOR DE HEUS ANIMAL FEEDS
PACKAGE DESIGN OF INPROBA PRODUCT RANGE
KR believes in far-reaching collaboration! This
means the accumulation of know-how and skills.
In an open and constructive collaboration this will
always lead to greater creativity, the best possible
strategy and top results.
No assignment, campaign or other communication
request is the same. That is why KR will always
operate from a clear approach. Conveniently
arranged for each client and a functional guideline
for the timings.
THESE PHASES ARE:Phase 1 Introduction
Phase 2 Analysis & Assignment
Phase 3 Strategy & Communicational Scheme
Phase 4 Execution & Connecting
Phase 5 Assessment & Adjusting
WORKINGTOGETHER
CLEAR-CUT PHASED APPROACH
IntroductionIn this phase KR and the client get
acquainted. The client present
themselves, expressing their require-
ments, at the same time indicating
the points of departure, time limits
and preconditions.
the phase of:
• listening
• questioning
• expressing objectives
• pointing out target groups
• discussing timings
• providing budget indications
Analysis & AssignmentThis is the phase in which KR is
doing important homework. The
phase when KR demonstrates
to have fully understood the
information and objectives of the
client.
the phase of:
• debriefing (and confirming)
• giving examples and feedback
• making (partial) budgets
• also the phase of finalizing the
assignment(s)
PHASEDAPPROACH
1
2
Strategy & Communicational SchemeThis is the phase when the plans are
made and the strategy determined.
The textual and visual approach is
developed. The collaboration in this
phase ensures an unambiguous
vision and approach.
the phase of:
• strategy
• final development of planning
• fine-tuning points of departure
and concrete details
• making target group(s) traceable
• establishing copy and design
platforms
• selecting and purchasing media
• establishing the base line if
necessary
Execution & Connecting In this phase communication with
the target group(s) will take place.
The campaign is rolled out. Step by
step the master plan is carried out.
the phase of:
• completing copy & design
• phased deployment of the media
(online and/or offline)
Assessment & AdjustingDuring this final phase we hoist
the nets and we assess the
results. If advisable we will adjust
our strategy and/or messages.
the phase of:
• measuring the impact
• assessment
• final adjustments
• determining the next steps
3
4
5
OFFLINE + ONLINE ACTIVATION OF LIMAGRAIN
BRAND DEVELOPMENT FOR ALPRO
In the collaboration with clients KR always applies
a number of generic basic principles, such as:
• The best possible results are only achieved when
the client is prepared to collaborate fully and to
share know-how constantly.
• The collaboration must be based on clearly
expressed intentions of the collaboration,
objectives, target groups, budgets and results.
• Communication is a process with an interaction
of sending, receiving and reacting.
• Communication is a discipline between people
requiring the facts to be always embedded in
atmosphere, intonation, perception, empathy,
moment and surroundings.
These basic principles apply for all clients. And
with all activities too. So for Business-to-
Consumer as well as Business-to-Business,
but also for Authorities, Services, Charitable
Organizations and Internal Communication.
Opposite a number of clients who decided to collaborate with KR.
WHO ARE WORKING
TOGETHER WITH KR?
B I J KO N I N K L I J K E B E S C H I K K I N G
A N N O 1 8 6 7
CONTACT
KR communicatie B.V.Vrieseplein 23311 NK Dordrecht+31 (0)78 6143102The Netherlands
www.krcommunicatie.nl