kpn 2 punt 0 presentatie
TRANSCRIPT
Kpn 2.0 Communiceer
zoals de consument
woensdag 28 april 2010
Informatie 2.0Volg de consumenten
KPN Den Haag
Vincent Everts 0647180864woensdag 28 april 2010
Who isVincent Everts?
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InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia
Innovation inhealth care:2006: India2007: USA2008: Japan
Healthcareinnovation eventInnovation in Government
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Social Media
2.0
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• Mijn Tools
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Videoblogger
Talk to Me!
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• kassa
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Make your own company TV Channel
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find, collect, publish
www.yubby.comwoensdag 28 april 2010
time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
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Web1.0
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7
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6% 4%
TV RadioInternet NewspapersMagazines
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h
TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06
NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h
Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph
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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
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Google kom hier!
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12
IMPACT ON BUSINESS
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DELL Case
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Dell notebooks
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tekst
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E-commerce worldwide
2009: 1200 miljard euro
2008: 400 billion euro
+25%
bron: thuiswinkel.org
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Online bestedingen
2009: 7 miljard euro
2008: 5,5 miljard euro
+30%
bron: thuiswinkel.org
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ProductinformatieSocial toolswoensdag 28 april 2010
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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LondonCalling.mobi
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate
why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversation on the social Web.
Dave Evans bit.ly/nublackwoensdag 28 april 2010
Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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44
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beta
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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Who talks
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Blogs demografie
Bron: Technorati 2008woensdag 28 april 2010
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Free
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Professional
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7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
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RSSwoensdag 28 april 2010
RSS Readers
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Communication 2.0
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Why callvia computer?
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It’spersonal!
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80
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“What are you doing in 140 characters”
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Customer service
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It’s now mainstream!
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tweetdeck
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LondonCalling.mobi
Foursquare – location meets social
€
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LondonCalling.mobi
Could Foursquare be the next twitter?
€
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LondonCalling.mobi
Foursquare ticks all the boxes User generated location updates Permission based Loyalty component Share with and find your friends Statistics for advertisers and brands Competitive / game element Simple to access from your mobile
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LondonCalling.mobi
Social media + loyalty
€
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LondonCalling.mobi
Making money from mobile & social?
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LondonCalling.mobi
Turn mashups into money
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LondonCalling.mobiwoensdag 28 april 2010
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 2008
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Online collaborationRevisionscompare
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
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Get feedback
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Web 2.0 Trend:Co-Creation
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Social Networking
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Internet goes mobile
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Mobile internet is where internet was 5 years ago
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New services:location, location, location
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Android for the rest of us
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Video Everywhere
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3515-02-07 ROOS - Regionale TV in 2010 35woensdag 28 april 2010
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0
75
150
225
300
jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
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Internetvideois not just YouTube!
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Tudou.com bigger YouTube
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TV vs Web viewingObama inauguration
35.5M TV viewers69.8M Web viewers
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With these HD devices anyone can do it!
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Easy & everywhere
• Create videos with ease• Let customers create
videos about youwoensdag 28 april 2010
• Quick & easy -live with 1 click
• If you have a webcamyou can stream
Lifestreaming
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Produce your own TV
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Lifestreaming
• Live streaming on mobile phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
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Find, Collect, Publish
Find35+ sources (more on the way)
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+35 video sources
& more to follow!woensdag 28 april 2010
Find, Collect, Publish
Collect
Drag & dropEdit meta dataSee previews
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Player page
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Manage video
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Publish it with widgets
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Friends & profiles
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Elections 2.0
Obama Girl
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Elections 2.0
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Twitter +Blogging+Facebook +Video+IM
= Unified communication
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Social Media
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
Vincent Everts
woensdag 28 april 2010