kpc 생산성본부 경영전략분석
TRANSCRIPT
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생산성 본부의 경 영 전 략 분 석
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>> 목차
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연혁
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ㅁㅁㅁㅁㅁㅁㅁㅁㅁ
조직도
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Innovation Value Trust
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국가생산성 경쟁력 향상
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新성장동력창출
융복합 &
글로벌화
핵심역량 강화
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Strength
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Weakness
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Opportunity
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Threat
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Eliminate
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Reduce
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Raise
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Create
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전략캔버스
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B2B B2C
판매&마케팅
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대리점 지원 고객 서비스
대리점지원 및 고객서비스
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지원부서
기획재무팀 지식경영팀 인사총무팀 감사팀
하부조직활동
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* 학습 컨텐츠 개발 및 디자인 * 단일 컨텐츠의 브랜딩
* 높은 임금 및 연말 성과급 * 목표 달성 시 성과급
직원 사기 고취
기술연구개발디자인
인적자원관리
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고객 신뢰도 상승 강사 선정에 우위
낮은 폐강률
연간 확보 교육량 일정
반복적 커리큘럼
구매
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생산 컨셉
상품 컨셉
판매 컨셉
마케팅 컨셉
사회적 마케팅
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3 1 2 고객 분석
기업 분석
경쟁사 분석
환경분석
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시장세분화 표적시장 선정 포지셔닝
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제품수명주기(PLC)
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* 희소성 에 따른 가격 결정
고가 정책
저가 정책
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시장확대목표 판매량 늘려 총 매출 높이기
수익률 확대 목표 수지 향상에 초점
가격목표
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가격전략방향설정
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정부 정책 변화
자체 조정 X
가격 행사 X
가격조정
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