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Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 4-1 Table 4.4 Marketing Metrics External Awareness Market share Relative price Number of complaints Customer satisfaction Distribution Total number of customers Loyalty Internal Awareness of goals Commitment to goals Active support Resource adequacy Staffing levels Desire to learn Willingness to change Freedom to fail Autonomy

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  • Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall 4-*Table 4.4 Marketing MetricsExternalAwarenessMarket shareRelative priceNumber of complaintsCustomer satisfactionDistributionTotal number of customersLoyaltyInternalAwareness of goalsCommitment to goalsActive supportResource adequacyStaffing levelsDesire to learnWillingness to changeFreedom to failAutonomy

    Copyright 2011 Pearson Education, Inc. Publishing as Prentice Hall 4-*

    *


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Document (37) · Title: Document (37)

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