korea’s opportunity for autocatalytic emergence charles montgomery dongguk university
TRANSCRIPT
Korea’s Opportunity for Autocatalytic EmergenceCharles MontgomeryDongguk University
ITALY
KOREA
Organic Image #1
Organic Image #2
In the (webbed) Literature
Japan – 32,028
Korea – 19287
OrJapan – 22,728
Korea – 6,387
Gridskipper, Lonely Planet, Geographical, Conde Nast, National Geographic Traveler, Travel & Leisure, and National Geographic.
Respondents (Nationality)
Respondents (Location)
Marketing Contacts
Relative Marketing Success
Web Advert
Suggested Focus
Golden Opportunities
Food
Products
Cultural ExportsCinema/Video
Books
Social MediaHorrible plug for my site!
Food
Products
Culture
Branding
Branding Korea in a way that engages potential tourists.
Staying on focus.
Involving citizens of targeted countries in developing branded materials.
Image Propagation
Working with overseas ‘destination mak-ers’ to extend the brand.
Promoting Cultural Exchange at all levels of culture, not just the academic.
Working efficiently
The Web
300,000 Hits per day
24,000 Hits per day
My Website ^^
International OS Stats
http://www.w3schools.com/
International Browser Stats
http:http://www.w3counter.com/globalstats.php
