kootenay rockies tourism tourism industry conference ... · $13.5 billion! tourism revenues! $84...
TRANSCRIPT
Kootenay Rockies Tourism!!
Tourism Industry Conference!October 7-8, 2014!
PRESENTATION ORDER!Kathy!
• Organization"• Tourism Revenues"• Visitor Demographics"
• Tourism Partner Program overview"Wendy!
• Tourism Partner Program project detail"• Community Tourism Program"
• Media & Travel Trade "• Kootenay APP"
• Google Streetview"Shannon!
• Social Media Strategy"
THE MARKETING STRUCTURE!
Canadian Tourism
Commission
Des/na/on BC
Kootenay Rockies Tourism
Communi/es, DMO’s, Tourism
Businesses
$13.5 Billion!
TOURISM REVENUES!
$84 Billion!
BC – 127,300 direct jobs 1 in 15 jobs!270,000 employees sector-wide"
2.8 Billion tax revenues"
CTC 2013 (Estimate)" BC Stats 2012"
Kootenay Rockies!$ 1,350,000,000!
$13.5!Billion!
TOURISM REVENUES!
$84 Billion!
Source: 2010 International Travel Survey (ITS). Includes overnight travellers who had visited the Kootenay Rockies.!
6%!
11%!
83%!
US Visits!
International Visits!
Domestic Visits!
INTERNATIONAL VISITORS!
Ontario 1.4%
Prairies 4.2%
Alberta 66.2%
Bri/sh Columbia 28.2%
DOMESTIC VISITORS!
Source: 2010 Travel Survey of Residents of Canada (TSRC). Includes overnight travellers whose primary destination was the Kootenay Rockies.!
ASSOCIATION MANDATE!
To enhance the regional visitor economy for
the benefit of business and communities "through the delivery of "
destination marketing initiatives. "
TOURISM PARTNERS PROGRAM!
• DBC program funding for the past fiscal FY14 was $610,000"
"
• Stakeholder cost sharing doubles the marketing power to $1.2 million dollars"
"
• Program works for both big and small business operators with individual participation for as low as $170.00"
"
• 196 individual partners participated in FY14"
TOURISM PARTNERS BUDGET!
$0!
$50,000!
$100,000!
$150,000!
$200,000!
$250,000!
$300,000!
$350,000!
$400,000!
$450,000!
$500,000!
Touring! Golf! Snowsport! Adventure!FY14 - $1,162,627! $465,837! $200,665! $326,986! $169,139!FY15 - $1,088,563! $465,488! $187,575! $271,500! $164,000!
TOURISM PARTNERS PROGRAM!MARKETING REACH!
KEY HIGHLIGHTS!BY SECTOR!
TOURISM PARTNERS FY14TOURING – TRAVEL GUIDE 2014
52 page - 84 advertisers"Circulation 160,000"
"
Distributed at:!"
2 US consumer shows"ABC Distribution – Cowboy Trail"
Alberta & BC businesses"Alberta Auto Associations"
Apple Newstand"British Columbia Visitor Centres"
DBC offices worldwide"DBC Trade & Media teams"
KootenayBrochures.ca"Partner properties"
"
TOURING
KELOWNA AIRPORT
MAGAZINE
YXCCRANBROOK KIMBERLEY
45,000
Impressions!
The Canadian Rockies International Airport is situated just
minutes from Cranbrook — the Kootenay Rockies’ central city,
and Kimberley — Canada’s highest city. Where mountains of
opportunity meet a good place to be, a story of possibility awaits.
Connection, Kootenay culture and a collection of the best of mountain living.
AN UNCOMMON CORRIDOR
www.FlyCanadianRockies.com www.Cranbrook.ca www.TourismKimberley.com
The Okanagan and Kootenay regions of BC are connected
TOURING
BILLBOARDS
TRANS CANADAHWY 1
11.6 MILLION !
I n v e r m e r e P a n o r a m a . c o m
1.5 HRS SOUTH
BANFF
of
TOURING – CALGARY BRIDAL SHOW!
TOURING – EDMONTON BRIDAL SHOW!
TOURING – FORT MAC MURRAY!
TOURISM PARTNERS FY14MARKETING REACH - TOURING!
21 Million Impressions!
!$465,837!
!
² Westworld Alberta!² 586,000!
² BC Vacation Planner!² 185,000!
² Calgary Bride!² 9,000!
² Calgary Herald!² 245,000!
² Spokesman Review!² 259,000!
² CTV!² 4,800,000!
² Google Streetview!
TOURISM PARTNERS FY14GOLF VACATION 2014
24 page - 34 advertisers!Circulation 200,000!
!
Distributed at:!!
4 consumer shows!100,000 in Alberta newspapers!
ABC Distribution – Cowboy Trail!Alberta & BC businesses!
Apple Newstand!British Columbia Visitor Centres!
KootenayBrochures.ca!Partner properties!
!
GOLF
COPPER POINT
ALBERTA GOLFER
40,000 Impressions!
GOLF
TOURISM RADIUM
ALBERTA GOLFER
40,000 Impressions
!Your BEST Drive
GOLF
CALGARY SUN245,000 Impressions
SCORE GOLF ONLINE
124,500 Impressions!
looking for a
beyond ordinary golf experience?
balfour & granite pointe golf courses are located in the stunning Selkirk mountains near Kaslo and Nelson BC. They offer you, your buddies and family, a special mountain golf experience with
accommodation, golf, dining, shopping, hot springs and more.
Check us out before you check in. nelsonkootenaylake.com/golf
KOOTENAY
GOLF – SPOKANE GOLF SHOW!
GOLF – CONSUMER SHOWS – 24,000 COMBINED!
TOURISM PARTNERS FY14MARKETING REACH - GOLF!
10 Million Impressions!
!$200,665!
² Calgary Herald – Discover Golf!
² 245,000 Impressions!
² Calgary & Edmonton Sun!² 245,000 Impressions!
² Radio Campaigns!² 8,000,000 Impressions!
!
TOURISM PARTNERS FY14SKI & SNOWBOARD MAP GUIDE
Second season distribution – 160,000 printed - 40 advertisers!8 consumer shows !33,000 in Powder Magazine!
Ski Club direct !West Canadian Auto Associations!
SKI
RED MOUNTAIN RESORT
POWDER
MAGAZINE
105,000 Impressions!
SKI
PANORAMA MOUNTIAN VILLAGE
SKI CANADA MAGAZINE
50,000 Impressions
!
SKI
ISLAND LAKE CATSKIING
SKI CANADAMAGAZINE
50,000 Impressions!
SKI
REVELSTOKE
TORONTO SKI SHOW!
SKI
WHITEWATER SKI RESORT
CALGARY SKI
SHOW!
TOURISM PARTNERS FY14MARKETING REACH - SKI!
8 consumer shows - 33 booths"167,552 combined attendance"
Boston Calgary Denver Edmonton!Ottawa Toronto San Francisco Seattle!
"² Snow Reports on Global TV in BC & AB"
² Drive Market Radio Campaigns"
51 Million Impressions!!
$326,986!
ADVENTURE
REVELSTOKE
MOUNTAIN SLEDDER
30,000 Impressions
!
ADVENTURE
TOURISM RADIUM
SNO RIDERS
40,000 Impressions!
ADVENTURE
TOURISM GOLDEN
BC OUTDOOR ADVENTURE GUIDE
100,000 Impressions!
ADVENTURE - KOOTENAY MTN CULTURE – 20,000!
ADVENTURE – WHERE – SUMMER – 250,000!
ADVENTURE
NELSON KOOTENAY
LAKE
VANCOUVER OUTDOOR
ADVENTURE SHOW!
ADVENTURE
TOURISM RADIUM
CALGARY
MOTORCYCLE SHOW !
TP FY14MARKETING REACH -
ADVENTURE!
1 Million Impressions!
!$169,139!
² Calgary Fly Fishing!
² Snowmobile Shows!² Edmonton!² Saskatchewan!² Washington!
² Motorcycle Shows!² Edmonton!² Spokane!
² Outdoor Adventure!² Vancouver!² Calgary!
!!
CTV!
1.2 million views each partner "or 4.8 million views for the region"
CROSS BORDER
INITIATIVES!!!
LETHBRIDGEAIRPORT
GLACIER PARKINTL. AIRPORT
CANADIAN ROCKIESINTL. AIRPORT
MISSOULA INTL. AIRPORT
G
G
G
G
89
89
2
93
93
93
93
93
93
93
93
12
2
2
89
2
2
2
93
12
35
83
83
49
44
21
17
82
28
200
40
37
37
200
141
287
200
464
212
382
213
213
774
507
507
444
206
508
209
GOING-T
O-T
HE-SU
N ROAD
GOING-TO-THE-SUN R
OAD
AMTRAK
AMTRAK
Alpine section ofroad closed in winter
Road closed in winter
Red RockCanyon
The Gap
Road closed in winter
Road closed in winter
Jackson Glacier
Grinnell Glacier
Closed in winter
541
543
540
533
532
520
519
811
810
511
509
785
505
95A
3
3
3
2
2
5
5
5
6
6
2
2
3
3
22
25
43
62
22
23
40
93
93
93
95
93
95
95
90
90
St. MaryReservoir
WatertonReservoir
Flathead
Lake
Lake
Koocanusa
Hungry Horse
Reservoir
Four HornsLake
LakeMcDonald
FrankLake
Ashley Lake
KintlaLake
Oldman RiverReservoir
GibsonReservoir
Ninepipe Res.
Pablo Reservoir
SeeleyLake
HollandLake
Swan Lake
DuckLake
Tally Lake
BowmanLake
Little Bitterroot Lake
WhiteswanLake
Moyie Lake
St. MaryLake
St. MaryFalls
Lower St. MaryLake
Lake Sherburne
Upper WatertonLake
Whitefish Lake
Sw
an
Teton
Sun
White
Elk
Elk
Fo
rdin
g
Belly
Waterto
n
St. M
ary
Middle Fork Flathead
Highwood
Willow
Oldman
Oldman
Two Medicine
Old
ma
n
Cut Bank Creek
Little Bow
S. F
ork
Flathead
Little B
itterroot
Milk
Crowsnest
Blackfoot
K
ootenay
Bull
Wil
d H
ors
e Cr.
St. Mary
Ma
rk Cr.
Castle
West C
astle
Flathead
Clark Fork
Flathead
McDonaldCreek
Lu
ssie
r
Ko
ote
nay
LibbyDam
L
L
L
NATIONALBISONRANGE
CO
WBO
Y T RAIL
MO
NTAN
A SCEN
IC LO
OP
CO
NTIN
ENTAL D
IVID
E
CON
TINEN
TAL DIVIDE (GREAT DIVIDE)
MONTAN
A SCEN
IC LO
OP
PEACE PARK LOOP
LA
KE
KO
OC
AN
USA
SC
ENIC
BYW
AY
PE
ACE PA
RK L
OO
P
PEAC
E PAR
K LO
OP
WARDN
ER-FORT STEELE ROAD
MONTANA SCENIC
LO
OP
COW
BOY TRAIL
(GREAT DIVID
E)
CONTINENTAL DIVIDE
CON
TIN
ENTA
L DIV
IDE
Logan Pass
Marias Pass
Crowsnest Pass
1357 m4452 ft
K
K
K
K
K
K
K
K
K
K
K
K
K
K
K
K
K
K
K
K
Mt. Lyall
Kintla Peak
Mt. Joffre
Mt. Abruzzi
Rocky Mountain
Mt. Blakiston
Mt. ClevelandHighest peak in park
Courcelette Peak
Tornado Mountain
Nasukoin Mountain
Crowsnest Mountain
11250 ft3429 m
10719 ft3267 m
Mt. Burke 8340 ft2542 m
Mt. Haig8566 ft2611 m
9987 ft3044 m
9684 ft2952 m
3099 m10167 ft
9138 ft2785 m
2940 m9645 ft
3190 m10466 ft
3079 m10101 ft
Mt. Stimson3091 m10142 ft
1591 m5220 ft
2863 m9392 ft
Scapegoat Mountain2805 m9202 ft
Swan Peak
2831 m9289 ft
Holland Peak2852 m9356 ft
Una Mt.
2615 m8580 ft
Red Mountain2868 m9411 ft
2465 m8036 ft
Chief Mountain 2767 m9080 ft
2025 m6646 ft
Sw
an
Ra
ng
e
Wh
it
ef
is
h
Ra
ng
e
Fl
at
he
ad
R
a
n
g
e
Sa
li
sh
M
ou
nt
ai
ns
Li
vi
ng
st
on
e
Ra
ng
e
Fl
at
he
ad
Ra
ng
e
Mi
ss
io
n
Ra
ng
e
Po
rc
up
i ne
Hi l l s
Sw
an
Ri
ve
r
Va
ll
ey
R
O
C
K
Y
M
O
U
N
T
A
IN
SWATERTON-
GLACIER
INTERNATIONAL
PEACE PARK
F L A T H E A D
N A T I O N A L
F O R E S T
K O O T E N A I
N A T I O N A L
F O R E S T
L E W I S A N D
C L A R K
N A T I O N A L
F O R E S T
H E L E N A
N A T I O N A L
F O R E S T
L O L O
N A T I O N A L
F O R E S T
F L A T H E A D
N A T I O N A L
F O R E S T
F L A T H E A D N A T I O N A L F O R E S T
F L A T H E A D
N A T I O N A L
F O R E S T
K A I N A I
(B L O O D) N A T I O N
R E S E R V E
P I I K A N I
N A T I O N
R E S E R V E
B L A C K F E E T
I N D I A N
R E S E R V A T I O N
F L A T H E A D
I N D I A N
R E S E R V A T I O N
KAINAI(BLOOD)NATIONRESERVE
R O C K Y
M O U N TA I N S
F O R E S T
R E S E R V E
R O C K Y
M O U N TA I N S
F O R E S T
R E S E R V E
ST.MARY’SINDIAN
RESERVE
TOBACCOPLAINSINDIAN
RESERVE
ToCalgary
ToGreat Falls
E
E
E
E
E
E
Cranbrook
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
Missoula
High River
Lethbridge
Kalispell
Kimberley
Coram
Essex
Stryker
Browning
Whitefish
Blackfoot
ColumbiaFalls
East Glacier Park
Elko
Kila
Yaak
Elmo
Babb
Pablo
Ronan
Dixon
Moiese
Arlee
Nanton
Granum
Ovando
Cowley
Maycroft
Hosmer
Somers
Woods Bay
Marion
Eureka
Polson
Stavely
Brocket
Augusta
Lincoln
Wardner
Bigfork
Fortine
Rollins
Lakeside
Big Arm
Ravalli
Longview
Black DiamondTurnerValley
Galloway
Wycliffe
Grasmere
Goat Haunt
Lonepine
Lolo
Helmville
Lundbreck
Wasa
Marysville
RoosvillePort of
Roosville
Swan Lake
Claresholm
Frenchtown
St. Mary
Canal Flats
Fort Steele
Seeley Lake
Fort Macleod
West Glacier
Hungry Horse
Mountain View
Carway
Pincher Creek
St. Ignatius
Fernie
Clinton
Sparwood
Hot Springs
Condon
Elkford
Cayley
Magrath
Glenwood
Stand Off
Cardston
Hill Spring
Olney
Polebridge
Dupuyer
CrowsnestPass
Waterton Park
A L B E R T A
B R I T I S HC O L U M B I A
M O N T A N A
CANADAUNITED STATES
113°
113°
115°
115°
116°
114°W
114°W
50°N 50°N
49° 49°
48° 48°
116°
47° 47°
Alberta beef and prairie potatoes,with side of stomp
Learn conservation forestryfrom Roy, Ben, and their mom.
Since 1924, this log resort hasbeen a scenic base for naturehikes to Holland Falls.
Fishing and RV campingon the Cowboy Trail
Saddles, duds, and horse feed drawcowboys, working and wannabe
Protected marsh and nesting areafor waterfowl covering a hundredhectares (247 acres)
More than 45,000 colourful blossomson 5 manicured hectares (12 acres)
Rent canoe or kayak at the footof the Continental Divide
Overnight in a centenarianhomestead house.
Choose mellow meadow loops or cresthigh-country ridges on horseback.
Take your time at this river-rockrestaurant, meticulously constructedbetween 1889 and 1928.
Groceries and gifts, full-service dining,and live entertainment in a friendly,
welcoming atmosphere
Travel at dog speed on a snow sled pulled by ten Alaskan huskies.
Stacked loops, scenic overlooks, androlling trails lead hikers and bikers
through newly conserved lands.
Saddle up like the first parkvisitors in 1910.
Hike the cliffs above Kalispell toview the Flathead Valley and
Glacier National Park.
Sawdust covers the floorbut, please, no spitting.
Join the Swan Rangers here forbreakfast before Saturday outingsby boot, snowshoe, or ski.
Prince of WalesHotel
RBM Lumber, Inc.
Holland Lake Lodge
Chain Lakes Provincial Park
Premier LakeProvincial Park
Lussier Hot Springs
Cameron Lake
Inn Dupuyer Bed and Breakfast
Lebel Mansion
Livingstone Falls
Canadian Grain ElevatorDiscovery Centre
Longview Jerky Shop
Marysville Falls& Eco Park
Nina's Hillside Garden
Cominco Gardens
G R E A T
B E A R
W I L D E R N E S S
MISSION
MOUNTAINS
WILDERNESS
MISSION
MTS.
TRIBAL
WILDERNESS
S C A P E G O A T
W I L D E R N E S S
Downtown Whitefish
Wildflower Herbarium atWhitefish Library
The Whitefish Trail
Horseback Rides in Glacier N.P.
Red Buses of GlacierNational Park
Two Medicine Grill
Browning
Glacier Park Lodge
Lake McDonaldLodge
Belton ChaletWest Glacier
Izaak WaltonInn
Many Glacier Hotel
Going-to-the-Sun Road
Missoula Aerial Fire Depot andSmokejumper Visitor Center
Seeley Lake
Garden Wall Inn,Pescado Blanco
Eureka
Montana Coffee Traders
Dog Sled Adventures
Polebridge
River ValleyWilderness Park
MOUNT BROADWOOD
HERITAGECONSERVATION
AREA
The Great Canadian Barn Danceand Family Campground
Old GrowthCottonwoods
Moose's Saloon
Sweet PeaksIce Cream
Sweet PeaksIce Cream
Echo Lake Cafe
Bigfork
Mountain Meadow Trail Rides
Chris’Restaurant
The CurryBowl
Beauvais LakeProvincial Park
West CastleRiver Valley
Kimberley
Historic Cranbrook
AKAMINA-KISHINENA
PROVINCIAL PARK
WATERTON LAKES
NAT. PARK
RATTLESNAKE
WILDERNESS
G L A C I E R
N A T I O N A L
P A R K
Lone Pine State Park
Kalispell HistoricWalking Tour
Cobblestone Manor
Twin Butte Country General Store& Mexican Restaurant
B O B
M A R S H A L L
W I L D E R N E S S
BLACK
CREEK
HERITAGE
RANGELAND
BOB
CREEK
WILDLAND
E L K
L A K E S
P R O V I N C I A L
PA R K
Chimney RockBed & Breakfast
Lucasia Ranch
Sierra West Cabins
Oxley Ranch
Frontier Western Shop Ltd
Communities ofCrowsnest Pass
Pincher CreekIsland Lake Lodge
Historic DowntownFernie
Elizabeth LakeBird Sanctuary
IsadoreCanyon Trail
NorthStarRails to Trails Fisher Peak
Wardner-FortSteele Road
Hot Springs
Swan Ecosystem Center
Missoula Carousel andCaras Park
Elk CountryVisitor Center
Blackfoot Challenge
Lincoln
Augusta
Pine ButteGuest Ranch
Nikka YukoJapanese Garden
q
e
u
j
k
o
p
a
g
h
l
z
;
2@
2*
3@
2(
2^
3)
3^
3%
3&
3*
3$
2&
3!
3#
2$
2%
2#
d
f
s
t
i
r
y
y
w
e KimberleyHike, cross-country ski, or ride your bike in the Kimberley Nature Park, one of Canada’s larg-est municipal parks at 800 hectares (1,800 acres). Visit the Old Bauernhaus Restaurant, a German farm building first registered in 1640 and moved to Canada in 1987. Plug a coin in the country’s largest free-standing cuckoo clock at the downtown Platzl.
y Trans Canada TrailFor 25 kilometres (16 miles), this national network of multiuse trails is one with the NorthStar Rails to Trails—a paved, former railway bed with the Purcell and Steeples Mountain Ranges as its backdrop. It then links to the Isadore Canyon Trail, travelling through meadows, marshes, rolling hills, and forests.
2* Flathead LakePreserving the clarity of Flathead Lake from contamination by industry, agriculture, or care-less recreation is a Montana obsession. The state maintains 12 parks and anglers’ access points to the largest body of fresh water in the contiguous western United States.
; West GlacierChange is glacial in this gateway village, where you can enjoy the same general store, saloon, restaurant, and service station that have served park visitors since 1938.
SCOTT NIEDERMAYER WITH STANLEY CUP ATOP FISHER PEAK, BCALAN MAUDIE PHOTOGRAPHY
PRINCE OF WALES HOTEL, WATERTON LAKES NATIONAL PARK, ABTONYBYNUM.COM
RED BUSES ON GOING-TO-THE-SUN ROAD, MTCAROL POLICH
WEST SHORE STATE PARK, FLATHEAD LAKE, MTCHUCKHANEY.COM
OLD GROWTH COTTONWOODS, BCSTEVE SHORT
HANDS ACROSS THE BORDER EVENT, AB AND MTCHRIS PETERSON
BLACKFEET WARRIORS SCULPTURE, BLACKFEET RESERVATION, BROWNING, MTCHUCKHANEY.COM
ALBERTA WIND FARM, PINCHER CREEK, ABGARTH LENZ
BOB CREEK WILDLAND, ABALBERTA PARKS
s Nikka Yuko Japanese GardenExperience artful blends of vegetation, rock, and water in celebration of Japanese culture which rooted in Lethbridge after compulsory wartime migration from coastal areas.
3$ Seeley LakeGus, the world’s largest larch tree, dominates hiking and cross-country ski trails at Girard Grove near Seeley Lake. In town, Grizzly Claw Trading Company offers native artifacts, crafted leather and furs, and fine art produced by local artisans.
z Going-to-the-Sun RoadAn engineering marvel completed in 1932, the cliff-hugging Going-to-the-Sun Road tra-verses the Continental Divide. If you’re there in spring, when snowplows clear the higher passes, cycle or walk the traffic-free lower sections. See harlequin ducks ride the riffles of McDonald Creek, and spot grizzly bears emerging amid the avalanche chutes.
k PolebridgeTaste Polebridge Mercantile’s hefty sand-wiches on freshly baked bread, and sample cold brew from the Northern Lights Saloon. Off-the-grid and a long haul from asphalt, Polebridge shows you a favorite haunt of the backcountry set and a little-used portal to Glacier National Park.
w Bob Creek WildlandBob Creek Wildland protects Whaleback Ridge and one of Alberta’s most important elk ranges. At the southern limit of this backcoun-try preserve, which has no visitor facilities, the Oldman River breaks free of the mountains through a narrow slot locals call “The Gap.”
2% Red Buses of Glacier National ParkBoard one of Glacier National Park’s fleet of 33 soft-top tour buses introduced in the 1930s to shuttle sightseers over the Continental Divide. The original red buses built by White Motor Company were restored as a gift by Ford Motor Company, which fitted them with stronger chassis and clean burning propane engines.
2@ Downtown WhitefishInhale the sweet perfume of craft beer and gourmet coffee in this railroad frontier town transformed into a ski and recreation hub with nightlife, performing arts, and an array of top restaurants serving locally grown foods.
h Waterton-Glacier International Peace ParkLocal Rotary Clubs on each side of the 49th parallel inspired the U.S. Congress and Canada’s Parliament to establish the world’s first international peace park in 1932. Rotarians, park managers, and school chil-dren reaffirm the peace with an annual hands across the border pledge. The conjoined park is now a United Nations World Heritage site.
t Fisher PeakA vigorous hike to the spire of Fisher Peak offers a stunning view of two provinces and three states. National Hockey League’s local hero Scott Niedermayer used his champion’s right to a day with the Stanley Cup and hoisted the trophy at the top of the peak.
o Historic Downtown FernieA stunning alpine backdrop frames the view of Canada’s best preserved mountain-style railway station and a slate-roofed courthouse. The Brickhouse, in a century-old bank build-ing, and the Curry Bowl will serve you offbeat food. Work those calories off with mountain sports, which now challenge mining and tim-ber cutting as economic mainstays.
d Old Growth CottonwoodsVeloured in dense green moss, 400-year-old black cottonwood trees congregate on the side of the Elk River at Morrissey Bridge. A nature walk steers you around wet spots and avoids sensitive cottonwood roots.
u Historic CranbrookPick up an Explore Historic Cranbrook map (available at the Cranbrook Visitor Centre) and tour 98 storied landmarks in three distinct areas: the Railway Heritage Area, Baker Hill Residential Heritage Area, and downtown core. Take in some live theatre, local music, or an art exhibition.
r Marysville Falls & Eco ParkFollow the forested trail for around 10 min-utes and you come to a viewpoint overlooking the impressive, 30-metre (98-foot) Marysville Falls. Opposite the trailhead is the Eco Park, with picnic tables, flower gardens, and a sculpture of a westslope cutthroat trout.
i Wardner-Fort Steele RoadTake the Wardner-Fort Steele byway for inti-mate close-ups of mountains rising sharply from flat ranchlands, herds of foraging elk, sand cliffs densely colonized by swallows, and the chance of finding a gold nugget in Wild Horse Creek.
q Lussier Hot SpringsFrom steamy hot to merely tepid, find your comfort level among the cascade of primi-tive rock pools alongside the bubbling, frigid Lussier River, just inside Whiteswan Lake Provincial Park.
3^ Missoula Carousel and Caras ParkRide one of 38 wooden ponies carved to restore this 1918 carousel, while hearing a 400-pipe organ play notes directed by perforations in continuous paper rolls. From here, explore funky downtown Missoula or stroll trails along the Clark Fork River.
2( Pine Butte Guest RanchThe Nature Conservancy runs this ranch resort to share craggy views and biodiversity, and to fund additions to the 200,000 acres (81,000 hectares) of ranchland already pro-tected from development along Montana’s Rocky Mountain Front.
3@ Bob Marshall Wilderness ComplexBy horse or by backpack, explore these 1.5 million acres (607,000 hectares) of road-less, wild nature. Dozens of outfitting busi-nesses provide backcountry adventures under Forest Service permit. The complex includes the Great Bear, the Bob Marshall, and the Scapegoat Wilderness areas, all contiguous.
x Swan Ecosystem CenterThe Swan River Valley preserves its uncom-mon beauty thanks in part to the Swan Ecosystem Center in Condon, where residents support public agencies and private property owners in sustainable management of their lands. Trail maps and wildlife information are available at the visitor center.
3) Hot SpringsThe 1950s were its heyday, but the silky mineral waters of Hot Springs still attract globe-trotters from afar. Symes Hotel and Alameda’s Retreat provide hot baths and vintage comforts. Rose’s Plunge and Leroy’s Big Medicine offer day soaks near ancient Indian pools.
3% Elk Country Visitor CenterThe Rocky Mountain Elk Foundation’s visitor center celebrates the conservation of public wildlands, working ranches, and forests where elk herds can thrive. The autumn bugling of lustful bulls is a call to arms for hunters seek-ing winter meat and trophy antlers.
g Waterton Lakes National ParkRugged, windswept mountains rise abruptly out of gentle prairie grassland and a glaciated series of Waterton lakes. Wild bouquets and bears spill across overlapping ecological zones and multihued rocks.
a Beauvais Lake Provincial ParkClimb Mount Albert or Piney Point. Launch your kayak on the lake. Go bird-watching in the wetlands. Hike or cross-country ski more than 18 kilometres (11 miles) of trails (notice the rare white bog orchid or mountain lady’s slipper along the way). You can take your pick of outdoor pursuits year-round in this diverse, nearly 1,215-hectare (3,000-acre) protected area.
p Communities of Crowsnest PassSqueezed into a steep, narrow valley, a string of small mining towns merged into the municipality of Crowsnest Pass in 1979. Though linked by disasters, a railroad, and a river, they retain their distinctions: Coleman, Blairmore, Frank, Bellevue, and Hillcrest.
f West Castle River ValleySpring wildflowers draw botanists and photog-raphers to West Castle Wetlands Ecological Reserve. Late summer attracts trout stalkers. Winter beckons cross-country skiers.
2# Montana Coffee TradersTenderfoots might prefer these organic, fair-trade, shade-grown roasts to grounds boiled over a campfire, cowboy style.
2^ Kalispell Historic Walking TourStep into early 20th-century Main Street. The optimism of Kalispell’s pioneer boosters endures in the grand architecture of Hockaday Museum of Art, Conrad Mansion, Museum at Central School, and the Grand Hotel.
j EurekaSnowcapped peaks of the Galton Range tower above the rolling plains of the Tobacco Valley, where Kutenai Indians wintered for thousands of years. Stroll the Riverwalk Trail along the Tobacco River, then take your hun-ger uptown to Café Jax.
l Glacier National ParkLace up your boots and explore this backcoun-try wilderness woven with 734 miles (1,181 kilometers) of hiking trails. While just a few glaciers remain, the park’s majestic landscape is the product of massive ice sheets sculpting ancient sea beds into rugged mountains and emerald valleys starting two million years ago.
DOWNTOWN WHITEFISH, MTBRIAN SCHOTT
We gratefully acknowledge funding support for the reprint and redesign of this MapGuide from the following: Alberta SouthWest Regional Alliance; Central Montana Regional Tourism Commission; Destination Missoula Convention and Visitors Bureau; Glacier Country Regional Tourism Commission; Kalispell Convention and Visitors Bureau; Kootenay Rockies Tourism; Montana Office of Tourism; Southwest Montana Regional Tourism Commission; Travel Alberta; and Whitefish Convention and Visitors Bureau.
Text by Steve Thompson; map notes by Angela Burnford, David Thomas, and Steve Thompson
Visit CROWNOFTHECONTINENT.net to learn more about the Crown of the Continent and this spectacular landscape.Copyright © 2014 National Geographic Society, Washington, D.C.
he Crown of the Continent—spanning corners of Alberta, British Columbia, and Montana—provides visitors with 73,000 square kilometres (28,000 square
miles) of spellbinding scenery and a good chance to spy bighorn sheep, mountain goats, elk, or, with luck, the monarch of the Crown—the grizzly bear. The region includes two United Nations World Heritage sites. One, Waterton-Glacier International Peace Park, protects head-waters of three continental river systems, and affirms the wisdom of transcending political boundaries in the management of shared ecosystems. The second, Alberta’s Head-Smashed-In Buffalo Jump, attests to the region’s 6,000 years of human economy derived from the diversity of the landscape and its wildlife. Not long ago, visitors to remote mountain valleys were likely to be horse-mounted hunters seeking hides and heads as trophies. Today’s backcountry trekkers are most often birders, fly casters, photogra-phers, or snowshoers. Many of today’s year-round residents first came as tourists who, smitten by the mountain vistas, returned with their professions or savings—and their urban tastes and expecta-tions. While ranching and woodcutting continue to define some small communities, demographics are changing rapidly as builders cater to migrants and weekenders who may not be aware of how their choices impact the ecosystems they came to enjoy. Along timbered valleys and across open foothills, landowners, conservationists, and many of the newcomers themselves, are joining to sustain working ranch-lands, clear streams, and free-ranging wildlife. Increasingly, those fortunate enough to visit or live in the Crown of the Continent are seeking less to dominate the landscape than to find a personal harmony with it. — David Thomas, writer, Crowsnest Pass, AB
Crown of theContinent
AlbertaBritish Columbia
Montana
MO
UN
TA
IN G
OA
T O
VE
RLO
OK
ING
HID
DE
N L
AK
E IN
GLA
CIE
R N
AT
ION
AL
PA
RK
, MT
ST
EV
EN
GN
AM
Geotraveler Tips:Buy LocalPatronize businesses that support the community and its conservation and preservation efforts. Seek out local products, foods, services, and shops. When you support the people who support the place, they’ll usually reward you with a richer, more memorable trip.VolunteerA great way to get to know a place—and the people who work to protect it—is to lend a hand. Options abound: Repair hiking trails, pull invasive weeds, restore streamside habitat, catalog historical artifacts. Roll up your sleeves with the Bob Marshall Wilderness Foundation or the Nature Conservancy of Canada.Take a HikeThe region features thousands of miles of hiking, biking, and horse trails. Local volunteers lead various nature groups on educational day hikes to watch birds, identify wildflowers, and explore public wild-lands. Outings are free, but your donation will support conservation.Visit First Nation and Tribal LandsOn First Nation land or an American Indian reservation, you are a guest where people live and work. Taking photos and video can be a sensitive issue, so ask permission first. A great time to visit is during traditional powwows.Dirt RoadsMany of the roads between towns and public recreational lands are not paved. Take it slow, keep the dust down, and give the wildlife a brake. Don’t drive off road, and please respect private property.Bears, Cougars, and WolvesAs a visitor, you’re sharing one of North America’s wildest places with these majestic creatures. Hike in groups, make noise, and stay at least ten bus lengths away.Step Away from Your CarTravel options abound so you may better appreciate the scenery and meet others. Glacier National Park provides a free shuttle service across the Going-to-the-Sun Road. Drivers double as cultural guides on the Blackfeet-run Sun Tours, or try the elegant convertible-top red buses. Amtrak provides passenger service along Glacier’s southern border. For muscle-powered transport, pedal the unpaved Great Divide Mountain Bike Route on both sides of the border.Leave No TraceTake only photographs and leave only footprints. Travel on existing trails and camp on hard surfaces. Keep campfires small in estab-lished fire pits. Pack out garbage if no trash receptacles are nearby. Let animals eat natural foods rather than yours.Thinking of Moving Here?If you plan to relocate, live in town or close by. The fragmentation of working farms and forests into rural subdivisions and small ranchettes harms water quality, wildlife habitat, native plants, and traditional livelihood. With global warming, the risk of dangerous forest fires has soared along the valley fringes and forested foothills.Crossing the BorderEnhance your adventure by exploring both countries. We value our cross-border visitors. Please check for current border crossing requirements.
Lead project partners include National Geographic Maps and the Crown of the Continent Geotourism Council, with regional coordination provided by Alberta SouthWest Regional Alliance and the Whitefish Convention and Visitors Bureau.
National Geographic and the people of Alberta, British Columbia, and Montana present this Geotourism MapGuide to the Crown of the Continent region.
What Is Geotourism All About? According to National Geographic, geotourism “sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents.” Geotravelers, then, are people who like that idea, who enjoy authentic sense of place and care about maintaining it. They find that relaxing and having fun gets better—provides a richer experience—when they get involved in the place and learn about what goes on there. Geotravelers soak up local culture, hire local guides, buy local foods, protect the environment, and take pride in discovering and observing local customs. Travel-spending choices can help or hurt, so geotravelers patronize establishments that care about conservation, preservation, beautification, and benefits to local people. Learn more at CrownoftheContinent.net.
SCALE 1:500,000
Albers Conic Equal-Area Projection Standard Parallels 47° and 50°
0
0
10
10
mi
km
CommunityMuseumNatural or scenic areaOther point of interestOutdoor experienceWorld Heritage siteScenic routeNational Wild and Scenic RiverUrban area
Indian or First Nation reserveNational forest or reserve National park Other protected area
Map Key
Protected Areas
Administered by UNESCO, the World HeritageList recognizes the most significant cultural and natural treasures on the planet.
BA
RIN
G C
RE
EK
IN G
LAC
IER
NA
TIO
NA
L P
AR
K, M
T
CH
UC
KH
AN
EY
.CO
M
BO
ULD
ER
GLA
CIE
R, G
LAC
IER
NA
TIO
NA
L P
AR
K, M
T, C
IRC
A 1
910
MO
RT
ON
ELR
OD
/ G
LAC
IER
NA
TIO
NA
L P
AR
K A
RC
HIV
ES
FARMERS MARKET, WHITEFISH, MTBRIAN SCHOTT
Climate Change, Climate SolutionsCatch melting ice fields while you can by taking a day climb to the receding Grinnell Glacier in Glacier National Park. Once home to 150 glaciers, the park’s 25 remnants are expected to be gone in a couple of decades. Drier woodlands fuel increasingly intense for-est fires, as evident in Waterton and Glacier National Parks, Marias Pass, and Swan Valley. Lower summer streamflows and warmer rivers require occasional fish-ing closures on the Blackfoot and Dearborn Rivers, less irrigation water for ranchers in the heat of summer. The region has taken steps to curb carbon pollution, including bans on oil drilling on the Rocky Mountain Front and a binational agreement to leave massive coal seams underground in the transboundary North Fork of the Flathead. Wind turbines spin by the hundreds in southwestern Alberta. Biological fuels are produced by Kyoto Fuels in Lethbridge and Algae AquaCulture Technologies in Columbia Falls.
Eating LocalRefined tastes of residents and visitors are fueling a robust local-food movement. Farmers markets are found throughout the region, integral to downtown summers in Fernie, Whitefish, Cranbrook, and Missoula. Busy producer networks hustle to meet popular demand at community-minded restaurants. Inspired by foodie groups like Nourish the Flathead and PEAS Farm, young volunteers invest sweat equity in community gar-dens and greenhouses. Perennial favorites include Flathead Lake cherries, Dixon melons, Hutterite chickens, grass-fed beef, and Taber corn. Residents are borderline obsessed by wild treasures: huckleberries, saskatoons, morel mushrooms, fresh-ly caught trout, and venison. Community slice of life is served up daily at Chris’ Restaurant in Crowsnest Pass and Two Medicine Café in East Glacier Park. Locals take their guests to Nina’s Hillside Garden in Kimberley and the Curry Bowl in Fernie. With an ethnic twist in Whitefish, Pescado Blanco serves locally grown food from several farms. In Bigfork and Kalispell, Sweet Peaks concocts strange, wonder-ful ice creams with local ingredients and milk from Hutterite dairy farms.
NORTH AMERICA’SROCKY MOUNTAIN MAJESTY
geo.tour.ism (n): Tourism that sustains or enhances the
geographical character of a place— its environment, culture,
aesthetics, heritage, and the well-being of its residents.
LOBBY OF LAKE MCDONALD LODGE, GLACIER NATIONAL PARK, MTCHUCKHANEY.COM
High Country LodgingAfternoon tea, British style, and a dream view greet you at the Prince of Wales Hotel at the foot of Waterton Lake. Grandiose and cozy, Many Glacier Hotel provides Swiss-style respite after a day hiking slope-side trails, or cruising by wooden boat, red bus, or horseback. Jiggle the piano amidst hand-hewn pillars at Lake McDonald Lodge. Grand hotels of the railway tradition are strung across 60 miles along Glacier National Park’s southern boundary: Belton Chalet, Izaak Walton Inn, and Glacier Park Lodge in East Glacier Park. Visit an ancient cedar rain forest for rigorous hiking, cross-country skiing, and refined dining at Island Lake Lodge in Fernie. In the Porcupine Hills surrounded by prairie, Dames on the Range wrangle horses and wildflow-ers along Alberta’s Cowboy Trail at Lucasia Ranch, Oxley Ranch, Sierra West Cabins, and Chimney Rock Bed and Breakfast. Settle downtown Whitefish as a small-town sophisticate at the Garden Wall Inn.
BO
ULD
ER
GLA
CIE
R, G
LAC
IER
NA
TIO
NA
L P
AR
K, M
T, A
UG
US
T 2
007
DA
N F
AG
RE
AN
D G
RE
G P
ED
ER
SO
N /
US
GS
Crown of theContinent
How This MapGuide Was MadeThe people of the Crown of the Continent helped build this MapGuide by nominating the places and telling the stories of this region. A diverse regional alliance, the Crown of the Continent Geotourism Council, has formed to engage visitors and residents in strategies that sustain and enhance the special qualities of this transboundary region.
MAP DATA DERIVED FROM: DEPARTMENT OF NATURAL RESOURCES CANADA; MIISTAKIS INSTITUTE FOR THE ROCKIES; MODIS/TERRA VEGETATION CONTINUOUS FIELDS, NASA; NASA EARTH OBSERVATORY; NATURAL RESOURCES CANADA, CANADIAN FOREST SERVICE - PACIFIC FORESTRY CENTRE; OAK RIDGE NATIONAL LABORATORY LANDSCAN 2004™/UT-BATTELLE, LLC; SRTM DATA, INTERNATIONAL CENTRE FOR TROPICAL AGRICULTURE (CIAT); UMD GLOBAL LAND COVER CLASSIFICATION, UNIVERSITY OF MARYLAND
T
KA
YA
KE
R O
N B
OW
MA
N L
AK
E W
ITH
RA
INB
OW
PE
AK
IN T
HE
BA
CK
GR
OU
ND
, MT
ST
EV
EN
GN
AM
Quiet SeasonsAlpine wonders draw summer multitudes, but amateur naturalists and wanderers may find sweeter seren-ity in the spring, fall, or winter. Marvel at giant larch trees as they golden in Seeley Lake during the Alpine Artisans Tour of the Arts in October. On her day in May, take mother to spy harlequin ducks and ouzels diving into the froth of McDonald Creek. The best party of the year, or at least the snowiest, would either be the Whitefish Winter Carnival in February or the Fernie Griz Days Festival in March. Fort Macleod welcomes Santa and his reindeer, alongside horse-drawn carriag-es, at Alberta’s largest Santa Claus parade.
3# AugustaThe Old West lingers in Augusta’s cow country saloons such as the Buckhorn Bar, where backcountry wranglers swap tales with cowboys and visitors. But mosey over to the Latigo & Lace cappuccino bar and art gallery, and you’re in a different era, pardner.
3& Blackfoot ChallengeVisit this interpretive center in tiny Ovando to learn how ranchers, anglers, and public agen-cies allied to save 80,000 acres (32,000 hect-ares) from exurban sprawl in the Blackfoot watershed. Next door, learn about the old days at the Brand Bar Museum.
3* LincolnGateway to the Scapegoat Wilderness, Lincoln is nestled among stately old pines in the upper Blackfoot Valley. View a stuffed 830-pound (376-kilogram) grizzly bear at the Lincoln Ranger Station. Then calm your pulse at the Hotel Lincoln, a refuge favored by participants in winter’s Race to the Sky sled dog race.
2& BigforkCheck out the artists and actors in Bigfork— a walker’s delight of galleries, eateries, and Bigfork Summer Playhouse on the north shore of Flathead Lake. Stroll the Swan River Nature Corridor on your own or in a group guided by local naturalists.
2$ BrowningWarrior sculptures welcome you to the Blackfeet Reservation. Unfurl your bedroll beside a crackling campfire, eat a traditional meal of roast buffalo, and arrange a cultural tour at Lodgepole Gallery and Tipi Village. Compare early and modern Indian art at the Museum of the Plains Indian and Blackfeet Heritage Center.
!COMMUNITY TOURISM !
FOUNDATIONS & OPPORTUNITIES!
!$142,500 DBC!
!MATCHED BY COMMUNITIES!
!= $285,000
!!
Castlegar!Cranbrook!
Creston!Elkford!Fernie!Golden!
Invermere!Kimberley!
Nakusp!Nelson Kootenay Lake!
Radium Hot Springs!Revelstoke!
Rossland/Trail!Slocan Valley!
Sparwood!West Kootenay Tourism
Alliance!!
TOURISM ROSSLAND!
!CANADIAN CYCLING
MAGAZINE!
CRANBROOK!SUMMER IN THE ROCKIES
ONLINE CAMPAIGN !
KIMBERLEY!!
FLY TO YXC !CAMPAIGN!
MEDIA RELATIONS KEY WINS
MEN’S JOURNAL – FEBRUARY 2014
NATIONAL GEOGRAPHIC MARCH 2014
ENROUTE MAGAZINE
MAY 2014
YOHO NATIONAL
PARK & FIELD
TRAVEL TRADE
² Trade shows as determined by DBC include: – Canada’s West Marketplace – Rendezvous Canada
² Handle all aspects of in-‐region familiarizaDon (FAM) tours as requested
² Research new export-‐ready products ² Recent success includes a FAM with Gendron that resulted in: – 4 bookings with 15-‐20 guests each to Rossland
KOOTENAY APP
12,000+ downloads!
KootenayRockies.com
PowderHighway.com KootenayGolfDeals.ca
KootenayRockies.com
GOOGLE STREETVIEW PHOTO TOURS!
GOOGLE STREETVIEW PHOTO TOURS!
GOOGLE STREETVIEW
ON THEKOOTENAY APP
"
KRTOURISM.CA!!• Key programs"• Partner directory"• Tools – branding etc "• Social media feeds"• Responsive design"• Image bank access"
"
KOOTENAY ROCKIES!SOCIAL MEDIA STRATEGY!
KOOTENAY ROCKIES !SOCIAL MEDIA!
"
12,787,912 impressions "(74,142 Interactions by 52,170 Unique Users)
"
HELPFUL HINTS!
#1 Establish a URL or APP link#2 Time (lots of time)#3 Ability to monitor the conversation """
* Monitor the conversations"• Use a dashboard "• TagBoard.com – Free!"• Use Google Alerts and/or TalkWalker.com"
• Know who your fans/followers are"• Tweriod.com""
* Speak to your fans"
MORE HELPFUL HINTS!"
* Share your love of your business or your community or your region with your fans/followers"
* Claim your Google business account (get on Google+)"• Content will drive your own URL to the world’s largest
search engine"• Facebook has limitations – your fans do not always see
your posts (less than 12%)""
* Sign up for free social media seminars"
#14KRTIC SOCIAL MEDIA MISSION!
Thank you!!!
Any questions?!