konnect social - social media monitoring
TRANSCRIPT
1. Web Listening
2. Social CRM
3. Social Media Engage + Brand Profile Analytics + Social Media
Competitive Analysis
4. Publishing and Scheduling on Social Media
Konnect Social Key Features
Konnect Social is a platform that enables organizations to monitor and engage in
conversations across the web.
The Listening tool crawls millions of sites including Mainstream News, Blogs, Forums,
Complaint Forums, Comments, Videos, Twitter, Facebook, Google Plus and other
social media sites to provide results based on the search parameters
The tool provides analytics such as Sentiment, Media Type, Share of Voice etc. with
an easy to use dashboard
With Social CRM the conversations can be classified and assigned to team members.
The Social CRM can be integrated with existing CRM using Konnect Social APIs
Overview
Easy-to-use Listening tool
Monitor Results based
on Search Parameters
Further filter results
with Advanced Search
Get all you need in
one view
Reports Dashboard
See how you are faring against the competition
Group multiple brand products as
one Topic and compare them
Detailed Sentiment analysis with
classifications
Identify influencers and most active
users
With actionable insights identify
key trending topics
Advanced Search (Search within search)
Monitor and better manage conversations using this advanced
search feature
Product managers can focus on their
areas of concerns
Classify, tag or assign multiple
conversations at once
Filter by users to see their past conversations for our search query
Focus on influencers when volumes
are high
• Monitor and Manage Conversations: Track the spread of your campaign, press
release, or other communications on the web. Respond to Customers in Real Time,
Build contacts with key influencers and communicate with them to obtain more
information.
• Obtain Competitive Intelligence: Keep track of what your competition is up to
• Understand Industry Trends: Follow what’s being said within your industry and
identify needs in your potential market.
• Manage Crisis: Be the first to know when issues are raised. Use intelligence to aid in providing sound and speedy resolution
Use of Konnect Social for different purposes
Konnect Social Vs Competition (Listening)
1. Coverage: Konnect Social is a preferred tool over many others because of it's coverage. We ensure you do not miss any conversation with Konnect Social. This is because we do not rely on third party tools and have our own crawlers.
2. Speed: With our crawlers we make 48 hits per day per website to ensure that we get web results as fast as possible. This is unlike other tools where you get results probably a day later.
3. Unlimited Mentions: Konnect Social is architected on big data and hence there is no limit to the number of mentions (matching results based on search parameters). This ensures that not only you get all results for your brand but also for the competition and industry as a whole.
4. Ready to use: Konnect Social works like a search engine where it crawls the web (dynamic sites) and caches the results. This ensures that you can start using the tool as soon as you add your search parameters and the results and reports are dynamic if the query is modified.
5. No variable cost: Because of unlimited mentions there is a fixed cost.
Being a late entrant in the market our clients evaluated us against existing tools which they were using earlier.
Automated Alerts – (Rule Based)
Stay connected even if you are no longer logged on to the system
Based on the volume of conversations set
rules for Alerts
Alerts available on system, email or Konnect
Social mobile app
Get instant alerts if someone Tweets from
your own account
Set automated email alerts to a list of
people during Crisis.
CRM
Coordinate your team’s interaction with relevant conversations returned by Konnect Social. You can
assign posts for team members to follow up with, and interact with your team as they carry out
their assignments. Create weekly / monthly reports on a click of a button
Workflow Tools
Use Workflow tools with Advanced Search to assign task to team members
Monitor overall Turn-Around-Time and also of each team member. Monitor TAT for overall closure
Multiple classification for one conversation. Classification report based on Sentiment.
Add working time, holidays and weekends for accurate calculation of TAT. Use features like Follow-ups and work in progress if more information is required from the online user.
Integrate Konnect Social CRM with your in-house CRM with Konnect Social APIs
Social Media Analytics
Twitter Competitive Analysis
FB Competitive Analysis
Youtube Competitive AnalysisGPlus Competitive Analysis
Coming soon
Org
aniz
e w
ith
Insi
ghts
Cu
sto
m D
ash
bo
ard Easily Create
Custom dashboard
Manage multiple
profiles for Social
Media Analysis
List of Reports
Facebook Analytics
Admin Posts and
Engagement
Engagement by Post Type
Total Impressions vs Page
Views
New Likes and Unlikes
Page Fans Demographics
People Talking
Demographics
Page Tab Views
Fan Sources
Negative Feedback by Type
People Talking By Country
Twitter Analytics Activity and Engagement Engagement Details Total Account Followers Account Followers Over Time Most Engaged Users Influencers Reach and Impressions Tweets - Top Keywords Mentions - Top Keywords Replies To Who You Retweet Mentions and Your Replies Aggregate Daily Mentions and Replies Aggregate Daily Tweets and Retweets Interface Used Tweet Response Time Distribution Twitter Account Activity By Hour Negative Sentiment Detailed Twitter Followers Report
Facebook Comparison
Total Fans Total Engagement Engagement Over Time Likes Over Time Engagement Details Engagement by Post Type Relative Share Of
Engagement Relative Share Of Fans Posts Over Time
List of Reports
Twitter Comparison
Total Engagement Followers Over Time Mentions Over Time Retweets Over Time Tweets Over Time Engagement Details Total Followers Most Engaged Users Influencers Reach and Impressions Replies To Interface Used Daily Tweets and Mentions Top Users By Followers Negative Sentiment Klout Score Comparison Changes in Klout
YouTube Comparison Channel Comparison Distribution of Views Avg Views Per Subscriber Avg Views Per Video Channel Comparison: Activity Total Engagement vs Subscribers Engagement Details Channel Comparison: Video Ratings Rating Per Video Most Rated Videos Distribution of Comments Engagement since Video Published Total % increase since Video Published Most Active Commenters
G+ Comparison
Page Activity Over Time Engagement Over Time Engagement Details Circled Totals Page Engagement Engagement on Posts Averages Per Post Engagement by Post Type Post Type Totals Activity Keyword Analysis Page Activites
Single and Multiple Channel Analysis• Analyze how your brand profiles are performing; track metrics around audience, content, and amplification
• Evaluate your overall social media presence across all your social channels in one place
Competitive Analysis and Benchmarking• Analyze your competitors’ share of audience and engagement
• Look at detailed engagement metrics compared over time with ongoing benchmarking of all key performance metrics
Konnect Social for Social Media Analytics
Influencer and Trend Analysis• Identify the influencers in your network, including reach and top topics
• Analyze how campaigns are engaging your top influencers, and deep insights into the influencers who are mentioning
your brand
Customer Service Effectiveness• Measure the impact of your customer service efforts on Twitter and Facebook.
• Track mentions, response rates, response times, and analyze trends over a single account or all your brand profiles
Social Media Publish – Twitter, Facebook and LinkedIn
Schedule messages through the
tool
Currently supports Twitter,
Facebook and LinkedIn
Unlimited profiles can be added.
Advantage over other tools: The
image go as an image and also
in albums. In few other tools the
images go as owly link.
Multiple campaigns can be
created. Campaigns can be
paused whenever required.