T B WA / R A A D D U B A I - S Y R A C U S E U N I V E R S I T Y - S T U D E N T P R O G R A MIntern - Account MAnAgeMent (July 2016 - SepteMber 2016) _ Selected through an open competition to represent Syracuse University as a student ambassador at TBWA/RAAD for the yearly partner intern program 2016_ Worked on two major Clients: Nissan and Standard Chartered Bank _ Exposure to Campaign Management, Digital Marketing, Strategic Brand Positioning_ Practical Experience in Competitive Research and Strategic Planning

GSO - GRADUATE STUDENT ORGANIZATION - SYRACUSE UNIVERSITY V I c e p r e S I d e n t e x t e r n A l A f f A I r S ( f e b 2 0 1 6 - J u n e 2 0 1 6 )_ Selected through a graduate student body election to represent graduate students and their interests at the administrative level_ Responsible for Managing the Outreach Activities and Social Media Strategy of the GSO_ Experience in Event Management_ Chair of the Outreach Committee

ISPR - MEDIA WING OF ARMED FORCES – PAKISTANc r e At I V e p r o J e c t M A n A g e r ( S e p t e M b e r 2 0 1 3 - J u n e 2 0 1 5 )_ Selected as an Assistant Designer immediately after graduation, subsequently promoted to lead designer and creative project manager within a year based on high performance, presentation skills and ability to take initiative._ Developed a brand for Pakistan Army, called Wilco, aimed at promoting a softer image of the organization._ Responsible for developing a social media strategy by identifying platforms, influencers and strategic positioning that could be deployed by the social media cell._ Managed and lead the creative teams for projects related to Identity, promotional and souvenir designs._ Oversaw various projects such as Installations and posters, Set Design and Event Promotion for Scheduled Events held by the Forces.

POTTER’S WHEEL DESIGN HOUSE – PAKISTANd e S I g n c o n S u ltA n t ( 2 0 1 3 - 2 0 1 4 )_ Project Based Hiring_ Responsible for project acquisition, client relationship management and overseeing the project design to ensure compliance with brand guidelines and client brief.

EXPERIENCEProject Management

Social Listening & AnalysisCampaign Management

Simmons - Audience AnalysisSysomos MAP - Social Listening

Commspoint - Social ResearchMarkstrat - Brand Portfolio

ManagementAdobe Creative Suite - Design

EXPERTISE

To apply analytical, research & technical skills in marketing & branding with a focus on

competitive insights, target audience analysis

& emerging media

OBJECTIVEdilshadkomal 0092-347-5041247 | komal.dilshad@gmail.com | LinkedIN | K-folio

F U L B R I G H T S C H O L A R , 2 0 1 5 C O H O RTInternational Institute of Education, USA

M A S T E R S I N A D V E RT I S I N G ( 2015 - 2016)S.I. Newhouse School of Public Communications, Syracuse University, NYC, USAWinner of the Final Capstone Project - CGPA: 3.56 - Emphasis - Account Management

B A C H E L O R S O F C O M P U T E R A RT S ( 2 0 0 9 - 2 0 1 3 )Fatima Jinnah Women University, Pakistan Silver Medalist - Emphasis: Graphic Design

ACADEMICS & HONORS

H I L L’ S S C I E N C E D I E T - P R O J E C T M A N A G E RPurpose Communication Strategy and Media Planning Project | Achievement Presented to the Client and won the best project title

S U B A R U - D I G I TA L M A N A G E RPresented to Robert Font, Director, Digital Communications at Subaru of America Purpose Digital Marketing Strategy: Positioning, Target Audience Research, Creative and Media Planning for the Subaru WRX- STI

M O T O R O L A - A C C O U N T M A N A G E RPresented as a Capstone Project to VML - the official Agency of MotorolaPurpose Marketing and Communication Strategy: Positioning, Target Audience Research, Competitive Analysis Creative and Media Planning | Achievement Won the account after a competitive pitch

C A N O N - A C C O U N T P L A N N E RPresented at 360i - Digital Agency for CanonPurpose Digital Marketing Strategy: Positioning, Target Audience Research, Creative and Media Planning

PROJECTS