Premium vitamins personalized for your lifestyle

Consumers are confused They are overwhelmed by thousands of product options.

? ? ? ?

Problems

Problems

Products are impersonal Competitors do not provide tailored vitamin solutions.

Problems

Vitamin usage is inconsistent Customers find it difficult to track results and stay on a daily schedule.

Problem Overview

CONFUSING IMPERSONAL INCONSISTENT

140M North American

Customers

$24B North American

Market

Market

WOMEN’S

ESSENTIALS

MEN’S

ESSENTIALS

PROTEIN

SUPPORT

ENERGY

COLLECTION

Our Solution: Simple

Our Solution: Personal

+

TRACK

RESULTS

STAY ON SCHEDULE

Our Solution: Consistent

Personalized

Differentiation

Vertically Integrated

Advantage

Vertically Integrated

Personalized

&

Unique Positioning

Health Canada Approval

High Quality Ingredients

Physician Recommended

Personalized

Subscription

Affordable

Competition

Direct

Customer Acquisition

$0k

$40k

$80k

$120k

$160k

$200k

March April May June

Traction

Earned $180k to date

2,800+ customers

Reven

ue

Traction

Retail

July 2013 Enhanced personal assessment tool

New product launch (~6 new products)

Full launch into the United States

Official retail launch (NutShell)

10k customers

Aug 2013

Sept 2013

Oct 2013

Dec 2013

5k customers

Projections

Dean McCall

Chief Executive Officer

Alex Hyssen

Chief Vitamin Officer

Co-Founder

Andrew Lenjosek

Chief Operating Officer

Co-Founder

Nima Gardideh

Chief Technical Officer

Sidney Smith

Chief Marketing Officer

Team

Advisors

Pierre Fitzgibbon

CEO of Atrium Innovations

Dr. James Hyssen

Founder of Herbal Magic Sarah & Herschel Segal

Founder of Le Château

and David’s Tea

$850K With $500K committed from

strategic investors

Financing