The Problem

How do you become a racecar driver?

The one thing that unites all human beings, regardless of age, gender, religion, economic status or ethnic background, is that

deep down inside we ALL believe we are good drivers

Solution

A magnetic and remarkable motorsports marketing platform that straps you in and takes you for a ride

Business Model

Driver search and development program for racers with limited or no prior racing experience

The Search Process

Drivers will be evaluated on both racing aptitude and marketability

Racing Aptitude

• Racing aptitude will be measured using iRacing motorsports simulator

• Requires– Newer Microsoft based PC

(with in the last 3 years)– Steering wheel (can be

obtained for less than $100)

– Broadband connection– iRacing subscription

“…for the actual real-world racer, this is your 'at-home' test vehicle. Acclimate yourself with a new course or learn something new on an old favorite. Even a rookie in the sim racing world can get up to speed fast within the iRacing system”

Dale Earnhardt, Jr.NASCAR Sprint Cup Driver

...more testimonials

Marketability

Candidates engage and leverage social networks

• Contestants will be asked to emulate actual race teams by:– Providing Race reports– Sharing:

• Blogs• Videos • Photos

– Securing sponsorship to support their effort

– Fan base development

Development

Selected candidates undergo extensive testing and coaching at Revolution Racing in Karts, Legends and Late Model cars Revolution Racing is a NASCAR "academy-style"

development team based in Mooresville, N.C. The team currently operates 10 cars for NASCAR’s Drive for Diversity program between the NASCAR Camping World East Series and the Whelen All-American Series.

The Longshot

One driver is selected to be The Longshot and is invited to join Revolution Racing’s Academy style team in 2011

Underlying Magic

Compelling dream to reality story

• Economical access to motorsports

• The ultimate form of brand integration– Online– On-track– On TV

• Powerful differentiator– Interactive sponsorship platform

• Multimedia Platform– User generated content– Engineered for social media

• Effective targeting tool– Millennial appeal

Brand Integration Platform

Team Revolution RacingRacecars, uniforms, pit equipment10 Diverse driversTwo Series

Whelen All-American SeriesCamping World East Series

108+ Races

TV3 Wide life

85 million households on regional sports networks

Changing lanesReality show filmed around NASCAR’s Drive for Diversity Program

Televised Camping World East Series (SpeedTV)

Retail/EventTradeshow simulator

Online CampaignsJayski.comNASCAR.comGamespot.comTargeted Facebook ads

PublicationsSpeedway IllustratedNASCAR Scene

WebIracing.com

15,000 plus members

D4D.tv2000+ members

RevolutionRacing.netFuelingDreams.com (program social site

in development)Social Media

Facebook pagesDrive for Diversity

700+ fansRevolution Racing

2000+ fansLongshot

TwitterFlickrYoutube

Team Assets

x10

x4x6

Channel Activation

Build B2B relationships

Event Activation

Status

Academy Style training facility

Motorsports simulation partner

Point of sale retail partner

Program partners

Summary

To further explore the Longshot opportunities please contact

Wade Leaphartwade@the909grp.com704.247.8505

Show support and keep current with our latest developments by becoming a fan on Facebook

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