flourish.

it’s time to adapt For the technology, the solutions, and the relationship to help your business succeed, call 1-866-563-2533 today, or visit graphics.kodak.com

Follow us on Twitter at twitter.com/kodak/idigprint or visit our blog at growyourbiz.kodak.com to stay up to date on the latest developments in the graphic communications industry.

© Kodak, 2010. Kodak is a trademark. Kodak Publication No. U.GCG.0014.0410.EN.01

eastman Kodak Company343 state streetrochester, NY 14650 It’s time for you and Kodak

exteNsive reaCh respoNsive support.

It’s tIme to adapt aNd FlourIsh.

Give us a call at 1-866-563-2533 today, or visit kodak.com/go/green

exCeediNg expeCtatioNs.

aNtiCipatiNg Needs

servIce aNd support:

Our global network of over 3,000 service professionals

in more than 120 countries provides skilled, responsive

service, with an understanding of local language and culture,

business practices, and government regulations. Customer

satisfaction, resulting from a determined focus on your

efficiency and profitability, is our ultimate goal. Wherever

your company does business, you can rely on Kodak to help

you control costs, maximize productivity, and minimize

business risk.

It’s time for you and Kodak

visit graphics.kodak.com/go/green to learn more.

Kodak is committed to sustainability worldwide. We recognize that we have a role to play in helping society thrive by driving business growth in a responsible manner that creates value for our stakeholders. We will continue to set and report on challenging goals to drive our progress.

KodaK’s approaCh is to worK toward greater sustaiNabilitY…together with our Customers.

sustaiNable suCCessful.

iNNovative strategies for aN ever-ChaNgiNg marKetplaCe.The printing landscape is undergoing change as we move from broad canvassing and mass printing and publishing to targeted multi-media campaigns, from product-based marketing to customer needs-based marketing. This requires consistency of messaging at every touchpoint, from inbox to mailbox. Kodak can help you profit from this change. We’ll show you how to leverage the latest digital solutions to offer new services that deliver greater return on marketing investment — and build new revenue streams for your business.

Books are printed on-demand — increasing revenue and maximizing profits by extending the life of titles and getting accurate quantities to market more quickly and affordably.

A photo book is produced with personalized information through an automated process— driving premium pages with higher margins.

A nationwide franchiser boosts sales with colorful, brand-managed inserts and mailers — produced

with online technologies that allow each franchisee to set their own pricing.

Sports-themed food packaging capitalizes on a local team’s recent success — and custom packages are on shelf in time for the playoffs.

Credit card bills are printed with special promotions to match purchasing preferences — so advertisers can reach target audiences for less and make more sales.

To increase environmental marketability, an international brand collaborates with suppliers — and print and packaging manufacturing waste is dramatically reduced.

A worldwide shipping leader turns to Kodak Solutions for Business to automate air waybill processing — and sees measurable time and cost savings with improved customer service.

see how graphic communications can reach more people, in more places, at kodak.com/go/connect

support your sustaINaBIlIty strategy wIth:

• Digital printing solutions that improve ROI by minimizing ink, paper, and energy used in traditional mass mailings.

• Printing plates that reduce water, chemistry, and energy use.

• Web-to-print digital workflows that reduce the use of paper and ink.

• Unified workflow solutions that reduce waste throughout the print production chain.

• Book publishing solutions that result in less warehousing and fewer returns.

• energy star qualified scanners that use 30 to 75 percent less energy than standard scanners.

• Return and reuse programs such as replaceable components for digital presses.

KodaK has:

• Reduced greenhouse gas emissions and energy usage by over 40 percent in the past six years.

• Been part of the U.S. E.P.A. Climate Leaders partnership since 2002.

• Received recognition from the Department of Energy and the California Climate Action Registry for achievements in managing energy and greenhouse gas emissions

• Created remote service capabilities to resolve issues without deploying additional field engineers.

together, we can create a winning sustainability strategy that supports business growth while reducing environmental impact.

Enterprise

drive effiCieNCY maiNtaiN CoNsisteNCY.

Efficiency is key. Successful enterprises must

reduce time to market, extract costs, maintain print

consistency, and boost shelf impact. Kodak’s enterprise

solutions improve your ability to anticipate change and

react more effectively.

• Web portal solutions provide new capabilities

for interaction, communication, and teamwork among

employees, departments, and companies.

• Marketing campaign management tools enable

cost savings while helping improve effectiveness

and return on marketing investment (ROMI).

• Asset management systems integrated with workflow

and creative tools promote creative and brand

consistency across media, across print providers,

and across the globe.

For any forward-looking enterprise, Kodak is the

partner of choice in developing innovative strategies

for increased collaboration and accelerated delivery.

embraCe ChaNge iNCrease returN oN marKetiNg iNvestmeNt.

Tying print media in with other marketing

communications — web, text messaging,

television — enables your customers

to create more effective, broader-

reaching campaigns.

Kodak’s modular, scalable solutions allow you

to respond quickly and easily to customers’

specific needs, while maximizing efficiency

and reducing costs. The result is improved

marketing effectiveness and increased return

on investment for you and your clients.

Commercial Printing

diversifY Customize.

The demand for higher returns on marketing campaigns has led to

higher expectations for printing capability. You need to find a way

to deliver. Kodak can help you stay ahead of the curve.

• Help increase customer loyalty with consistent, high-resolution

printing and color throughout a run and on subsequent runs.

• Expand your offset business into digital print with a blended

process driven by Kodak’s Unified Workflow Solution.

• Integrate promotional and educational messaging with bills

and statements for true personalized communication.

• Differentiate by expanding the applications you can offer,

with innovations like dimensional printing.

• Grow revenue and increase margins by offering print as part

of a multi-channel communications campaign.

• Gain entry into the high-growth, premium-page market for

personalized photo books.

• Improve collaboration during review cycles within your enterprise.

Kodak can help you identify opportunities and suggest solutions that provide the flexibility you require.

Ensuring profitability in the future means finding new

ways to provide value to customers. Photo services

have been identified by leading industry consultants

as one of the highest growth markets in commercial

print and consumer photography. Kodak can help you

take advantage.

• High-value applications such as personalized photo

books, calendars, cards, and merchandise help you

grow your profits.

• The Kodak s1220 Photo Scanning System opens a

new revenue stream by enabling customers to quickly

and easily digitize prints, which can then be used to

create personalized products.

• Trusted Kodak Media give you final results you

can always depend on, with exceptional color

performance, predictability, and durability.

KodaK solutions deliver fully personalized photo

products with exceptional productivity and image

quality, so you can enter this lucrative market on

the leading edge.

Photo services

exteNd Your marKet reaCh seize opportuNitY.

Packaging

deliver the braNd effiCieNtlY impaCtfullY.

Every day, around the globe, newspaper, magazine,

and book publishers rely on solutions from Kodak

to deliver information to the world with vibrant,

consistent color.

• Complete, integrated solutions that cut costs

and accelerate throughput.

• Quality that improves shelf appeal of books,

directories, and other large-scale print publications.

• Remote newspaper production, personalized

mass publications printed with inkjet heads on

web presses, and inventory-free, print-on-demand

book publishing.

• Service resources and coverage plans dedicated

to the uptime requirements of the deadline-

driven provider.

With Kodak as your partner, you can remain in the forefront of publishing trends, so you can thrive today and well into the future.

Publishing

meet todaY’s deadliNes the Needs of tomorrow.

Product packaging is about increasing efficiency,

reducing time to market, and driving sales. You

need to print vibrant, high-impact colors to precise

specifications, react quickly to trends, and deliver

on budget. How can a package producer meet

these demands?

• Offset and flexographic solutions that optimize

productivity and accuracy.

• Sophisticated automation tools that increase

efficiency, accelerate job turnaround, and

provide near-perfect repeatability.

• One point of contact for service with

accountability for your entire system’s

performance — whether you have a single

location or multiple sites around the world.

Many of the world’s major brands trust KodaK

systems to optimize creative development,

manage compliance, and deliver the highest

standards of quality and consistency.

data-driven Communications

maKe CommuNiCatioNs relevaNt persoNal.

Your data represents a vital source of strategic

intelligence. Kodak can help you leverage it

to personalize customer communications, target

the right individuals at exactly the right time,

and react to changing markets more quickly.

print and premedia providers

Scalable, upgradable Kodak Technologies and

Solutions provide a smooth transition into the

growing markets of variable print, electronic

media, and marketing campaign management.

direct marketers, customer relationship specialists, and data centers

Kodak Technologies and Solutions open new

opportunities for targeted and relevant integrated

customer communication.