kodak
DESCRIPTION
kodak strategic managementTRANSCRIPT
An Intelligent Company Integrated Electronic Corporation Founded on July 18, 1968 Largest semiconductor chip producer in the
world Manufactures the processors that are used in the
majority of laptop computers and makes many other devices that relate to computing and communication
Biggest customers are Hewlett-Packard and Dell According to Tech Report, In Q1 of 2010, Intel
achieved a net income of $2.4 billion on revenue of $10.3 billion!
SHIVAM
challenges Must always be ahead of the technological curve
Manufacture better quality products than their big name competitors such as Samsung and Toshiba
Keep up their corporate responsibility by: reaching out to their communities Recycling and reducing waste as well as making
their products more energy efficient improving the workplace and education
SHIVAM
goals Extend silicon technology and manufacturing leadership
Deliver unrivaled microprocessors and platforms
Grow profitability worldwide
Excel in customer orientation
Corporate Responsibility Goals
Environment: five-year goals related to global warming, product energy efficiency, waste reduction and recycling
Workplace: strive for workforce equality
Community: uphold 40% employee volunteer rate and develop volunteer programs
Education: focus on the Intel Teach Program and the Intel Higher Education Program
SHIVAM
KODAK Eastman Kodak Company – established
in 1901 by George Eastman Slogan : “You press the button , we do
the rest” Provide a fully integrated photographic
service supplying the camera and film through to processing and printing
FAILURES Failure one : The paradox between
logic and creativity in strategy.
The most important step in any strategy is the very strategic choice of the initial approach.
Failure two: A paradox between revolution and evolution in strategy.
Even when the business strategy is formulated and agreed, there are often differences on how best to implement strategic change.
Failure three : A paradox between markets and resources in strategy
Failure four : A paradox between competition and co-operation in strategy
Recommendation Develop core competency in existing
products and markets Outsource digital business and
maintaining existing easy share system Focus traditional photography and films
in current and emerging markets and reap the maximum cash since it’s a cash cow.
Pay dividend