Increasing The Value

Of Our PortfolioDominique ReinichePresident, Europe Group

World’s Most Valuable Beverage Portfolio

Nearly 500 Brands

Coca-Cola, a $62 Bn Brand

12 Additional Billion Dollar Brands

23% Volume in Low-calorie and No-calorie Products

2008 Incremental Volume Mix

Still

Beverages

58%

Sparkling

Beverages

42%

Be # 1 in NARTD in every market / category that’s of value to us

2020 Vision: # 1 In Categories Of Value To Us

Aggressively

increase

the value of

our portfolio

Aggressively increase the value of our portfolio

Concentrating On Attractive Industry

Value Pools

2008 – 2020 Percentage of NARTD Industry Incremental Growth

Sparkling Juice &Juice Drinks

RTD Tea / Coffee

Energy SportsPackaged Water

Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value

Volume (∆ 55 Bn Unit Cases)

Value (∆ $500 Bn)

25%

20%

15%

10%

0%

5%

Seizing Value Out Of The Biggest

Incremental Profit Pool

Great Britain: Reinvigorated Sparkling Business

Leveraging Unique Capabilities

Acquire or develop scalable, innovative premium brands

Bring innovations to the market faster

Satisfy the needs of older consumers with the right brands and marketing

Bringing Innovations To Market Faster

Thanks To A New Innovation Culture…

Faster Roll-Outs

6 months12 months 5 months9 months

illy rights held in joint venture

…As Illustrated By The Launch Of Our New

Fermented Platform

Sophisticated Soda For

Social Occasions

Teens Of The Future

Time & Money Rich

To Satisfy The Needs Of Older Consumers

Developing Innovative

Premium Brands

Now in 18 countriesNow in 7 Countriesilly rights held in joint venture

Now in 85 Countries

Acquiring And Expanding Premium BrandsMaking glacéau vitaminwater our next global brand

AustraliaMexicoCanadaGreat

Britain

New

Zealand

South

Korea

JapanFranceSouth

Africa

Hong KongBelgium ChinaPortugalUS

Investing In Premium Platforms

Such As innocent

• Chilled Route-To-Market

100% NFC

Orange Juice

Juice Smoothies

Lunch Pack Smoothies

KO owns a minority interest in innocent

• 11 Countries in Europe