knowsy for sales executives
DESCRIPTION
This deck describes Knowsy for Sales, a powerful patent-pending new serious game that helps sales executives understand critical account priorities.TRANSCRIPT
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Knowsy®: A Powerful Engagement
Tool for Strategic Sales Executives
We help companies drive innovation through collaborative play.
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CIO
CorporateFinance
ChiefSecurity Officer
StrategicAccount Manager
Web-Site andeCommerce
My #1 priority is identity
management.
My #1 priority is
globalization.
We need to reduce our
overall license spend.
A new web site isn’t even
on my priority list.
To make a complex sale, your SAM must develop an understanding of the top priorities of Champions, Influencers, and Buyers.
And she must get them to agree, as a team, on a set of shared priorities!
Knowsy for Sales makes this critical task easy – and fun!
And when you’re entire sales force is playing games, you’re getting the benefits of real-time research into buyer priorities!
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• A patent-pending mobile choice modeling research and brand engagement platform disguised as an engaging game.
• Knowsy for Sales (in development) help strategic account managers understand strategic priorities and drive large sales.
• iPad (now), iPhone Q1-2012, Android 2012
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CIO
CorporateFinance
ChiefSecurity Officer
StrategicAccount Manager
Web-Site andeCommerce
The SAM starts the game by selecting a pre-configured set of topics and inviting players to the game.
Players select topics and preferences from the pre-defined lists and guess each other’s priorities. Knowsy keeps track of everything!
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Professional Personal
Knowsy Topics/Items Help SAMs Understand Customers on ALL Levels
Enterprise Security
Data Protection Privacy managementInfrastructure securityCompliance managementIdentity management
Most Important Aspect of Employee Satisfaction
Working environment Feedback loopsFreedom to innovateCompensationBenefits
HUMAN
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Rich Game Play Data
Customer Insights
Sales
Game Results
GameRequests
Executives &Market
Researchers
Workflow
Game Plays
Prospects &Customers
StrategicAccount Manager
Targeted Game TopicsInside Sales
Support (Admin)
Executives and market researchers identify topics and markets to test.
Example: “What are the chief security concerns of CIOs?”
These become game requests.
1
Inside Sales/Sales Support personnel enter relevant topics and suggested profiles into the Knowsy for Sales database, a secure, hosted, enterprise solution.
2
SAMs create a Knowsy game and invite customers and/or prospects to play. Knowsy stores all preferences of the players.
3
Game results help SAMs sell bigger deals, faster!
All results feed a common insight database and enable executives and market researchers to make real-time decisions on customer / market priorities.
4
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Taking the Next Step
• Visit us at: www.innovationgames.com.• Contact us at [email protected]. • Call us at (408) 529-0319.