knowledge transfer 2.0 slides for auril 2011
DESCRIPTION
I spoke at an Association for University Research and Industry Links (AURIL) Conference in London in October. According to the feedback it went down very well - so here's the slide deck. As always I'm a bit light on words and heavy on graphics, so if you want to receive the Manual and InfoKit that goes with this visit here http://www.ginnn.com/forumgroup.aspx?g=5871 Or visit my blog at www.knowledgetransfer2.comTRANSCRIPT
Knowledge Transfer2.0
Sunday, 23 October 11
“I made a mistake in presuming that the self-interest of banks...was... capable of protecting their own shareholders”
Derivatives are a “time bomb” (2002)
The dangers of business as usual...Sunday, 23 October 11
New Context
New Game
New Rules
New Tools
Sunday, 23 October 11
There may be trouble ahead...The bad news is that :
New Context...
Sunday, 23 October 11
0
50
100
150
200
2006 2007 2008 2009 2010
UK Investment by Financing Stage
start-up
seed-fundingcr
unch
BVCA data
mill
ions
New Context...
crun
ch?
Sunday, 23 October 11
There maybe market volatility...
New Context...
Sunday, 23 October 11
Funding Double Whammy...
Capital Markets Dual Funding
Sunday, 23 October 11
There will certainly be cuts...
New Context...
Sunday, 23 October 11
From:
HEROBAC . . . . to . . . . Impact
New Context...
Sunday, 23 October 11
Let’s face the music & dance...But while there’s love and romance,
Sunday, 23 October 11
New Game
Sunday, 23 October 11
Towards Openness
Towards Co-creation
Towards Leanness
Three Trends in Innovation:
Sunday, 23 October 11
Hank
Open Innovation
Sunday, 23 October 11
Towards Openness
“most of the smart people don’t work for you”
Open InnovationOpen SourceCrowd sourcing
Sunday, 23 October 11
“I’d like to take all of our geology, all the data we have that goes back to 1948, and put it into a file and share it with the world,” Over 80 percent of the new targets yielded substantial quantities of gold. 8 million ounces of gold found. Shaved two to three years off exploration time.
Sunday, 23 October 11
Procter & Gamble
Harvard Business Review article authored by two P&G executives, the company’s innovation success rate has more than doubled while the cost of innovation has fallen
Sunday, 23 October 11
KT was about individual research excellence - groups or individuals
KT 2.0 understands that innovation is a social process
Towards Collaboration..
Sunday, 23 October 11
Sunday, 23 October 11
InnoCentive looking to crowd source improved open innovation strategy
Sunday, 23 October 11
Yet still corporate led:
InnocentiveYet2.comNinesignma
etc.
Nothing akin to this in the KT space...
Sunday, 23 October 11
Towards Co-creation
Sunday, 23 October 11
From Collaboration to Co-creation
Sunday, 23 October 11
From Protection to Connection...
Sunday, 23 October 11
Text
Co-creation... Breaking the‘rules’
Sunday, 23 October 11
Sunday, 23 October 11
Toward Lean
Sunday, 23 October 11
Minimal Viable ProductValidation
Innovation accounting
Sunday, 23 October 11
“Old management methods are not up to the task. Planning & forecasting are only accruate
when based on long, stable operating history and a
relatively static environment . Start-ups have neither”
Sunday, 23 October 11
Delay prevents startups from getting the feedback they need
Sunday, 23 October 11
False positives & false negatives...
Political - Fear of backing failure
Resource - Concerns over wasted resource
People less bothered about the ‘misses’
Sunday, 23 October 11
We reduce cost - go lean
Outsource the cost - risk share
Get better & more diverse filters ... that approx validation
But the Game is Changed if:
Sunday, 23 October 11
KnowledgeTransfer 2.0Getting more from less
New Rules...
Sunday, 23 October 11
3 Pinch-points make KT inefficient
1 Pro
ject
Sel
ectio
n
2 Business Development
3 The Funding Valley of Death
Sunday, 23 October 11
1 Pro
ject
Sel
ectio
n
Sunday, 23 October 11
It’s not too many good ideas It’s not too little resource
It’s Filter Failure
Pinch-point 1Selection
Sunday, 23 October 11
Filtering:Is time-consumingRequires a lot of clever peopleIs still not the market, but a guess
Sunday, 23 October 11
Too early to know what will be a hit
The non-hits in aggregate might be more valuable
Too early to know what will be a hit
The full tail demonstrates the full range of impact
The KT -Impact Long Tail . . .
Sunday, 23 October 11
The digital age has ushered new ways to filter information...
Crowds, with cognitive diversity & multiple perspectives, in aggregate provide stronger raw intelligence of any single person
Sunday, 23 October 11
Wisdom of the CrowdProject selection through the:
Improves decision making, removes a constraint, increases transparency...And it’s Cheaper!
Sunday, 23 October 11
A
B
C
The Long Tail of ‘Non-expert’ Expertise...
Sunday, 23 October 11
Sunday, 23 October 11
Sunday, 23 October 11
Sunday, 23 October 11
Sunday, 23 October 11
Sunday, 23 October 11
2 Business Developm
ent
Sunday, 23 October 11
Internal Capacity...
Clara Lopez !
Stephen Griffiths! Anna Tatton!
Tim Whitworth! Emma Nolan! Gordon Matthewman!
Sunday, 23 October 11
External Capacity
Sunday, 23 October 11
Scalability: Meets more demand Skill-sets: Provides Diversity of Skill-sets Scarcity: Overcomes scarcity by out-sourcing cost
Sunday, 23 October 11
Research( Proof(of(Principle/Concept( Development( Seedcorn/(equity(
Pathfinder(Scheme(7=10K(~(6(months(
IP(Group((Grub(funding(
Follow=on=funding((All(RC’s)(80=150K(~12(months(
IKC((50K(~12(months(
MRC(–(Call(for(Targets:(Drug(Targets(&(AnUbodies(
IP(Group(
White(Rose(TSF(500K(
Commercialisa+on-Funding-Streams--
Clothworkers(((texUles(only)(6=16K(
Technology(Readiness(Levels((TRL)(TRL(1(–(Basic(principles(observed(
TRL(2(–(Tech(concept/(applicaUon(formulated(
TRL(3(–(AnalyUcal(&(experimental(POC(
TRL(4(–(Tech(validaUon(in(lab(environment(
TRL(5(–(Tech(validaUon(in(relevant(environment(
TRL(6(–(Prototype(demo(in(relevant(environment(
TRL(7(–(Prototype(demo(in(operaUonal(environment(
TRL(8(–(Tech(completed(through(test(and(demo(
TRL(9(–(Tech((qualified(through(successful(operaUons(
Fund
ing(sources(available(for(commercialisaU
on(
YABA(10=250K((avr(60K)(
Business(Enterprise(Fund(<100K(
YFM((250K(–(8M(
Working together to find the resource...
Sunday, 23 October 11
Sunday, 23 October 11
Does it work?
Sunday, 23 October 11
Increased Licence Income - 10-fold
£,000
Sunday, 23 October 11
...at least - if not 15-fold
0
1000
2000
3000
4000
0
1000
2000
3000
4000
0
1000
2000
3000
4000
07/08 08/09 09/10 10/11 11/12
£,000
Sunday, 23 October 11
3 Pinch-points make KT inefficient
3 The Funding Valley of DeathSunday, 23 October 11
Research Development
Tech transfer
Commercialisation
Market Entry
Valley of Death
Pro
fit /
Loss
time
Sunday, 23 October 11
Greater Credibility - better hit rate
More focus, incentive and motivation
Reduced risk and greater capacity
Sunday, 23 October 11
KT1.0 Approach is… KT2.0 Approach is…
Constrained & Complex Simple, Capacity Building
Closed Connected & Open
Committee-based Crowd-based
Sunday, 23 October 11
We can re-engineer the KT business model
Sunday, 23 October 11
Large organisations are not the only way to make big things happen…
Sunday, 23 October 11
Sunday, 23 October 11
...and it gets better the more organisations & individuals practicipate
Sunday, 23 October 11
Sunday, 23 October 11
Sunday, 23 October 11
Sunday, 23 October 11
We’ll be without the moon, humming a different tune...
Sunday, 23 October 11
Sunday, 23 October 11
Knowledge Transfer2.0
Many thanks for listening
Questions?
www.knowledgetransfer2.com
@brianamcSunday, 23 October 11