KNOWLEDGE sharingin

challenging times

Sue Spafford

Wisdom2u Limited

Challenging Times

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The Anorexic Corporation?

Do more with less Avoid burnout & ‘karoshi’ In uncertain times, innovate But how?

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The world is changing……..

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Generation Y

“Generation Y – the young people entering the workforce now – have grown up with Facebook, Twitter et al. It’s the way they communicate – and they are quite frankly a bit mystified when they get into the workplace and find these communication tools are not readily available.”

Professional Manager Journal Nov 2010

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The ‘Socialverse’ and iGeneration

Social Media Success

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Social Media - Caution

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Global conversations

Global conversations

The Tightrope Challenge

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Intellectual Property

Data Protection

Collaboration

Sharing

Reputation

Innovation

Learning

Security

Compliance

Continuing Challenges

Engaging with senior management

Talking the right language Demonstrating tangible

benefits Generation Y vs

Generation ‘W’

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Fuels

Based on Birchall & Tovstiga 2005Capabilities for Strategic Advantage

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Building Commitment & Buy-in

Language of senior management Translate K-speak Provide real-life examples What does it mean for us? Transfer passion & belief

Dutch Ministry of Foreign Affairs

‘Better with Less’ initiative 10% staff reduction Knowledge critical to success Vision of k-intensive organisation 2009 Knowledge Passports Support 3-4 year staff rotation Incentives through CPD for

continuous learning

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A Message from Toyota

“History shows that great companies learn from their mistakes”

Toyota’s message to its customers, 2010

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‘C’ is the new ‘K’

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Collaboration

Co-creation

Crowdsourcing

Curation Commissioning

Collaboration – an expectation

BS11000 World’s first collaborative relationship

standard Effective 31 October 2010

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BS11000

Part 1 framework – 8 step approach Improve performance, enhance

competitiveness Strategic partner selection Common objectives, risk share, gain share Relationship management plan Exit strategy

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Collaboration despite challenges

Next generation air traffic control systemNATS, Lockheed Martin & Indra

BAE Taranis unmanned combat aircraftPartnership of BAE Systems, RollsRoyce, QinetiQ, GE Aviation & MOD

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Co-creation at Local Motors

US next generation car manufacturer De-centralised manufacturing Community of >4k car enthusiasts Feed knowledge into new designs

through Web2.0 technologies DARPA combat vehicles www.local-motors.com

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Crowdsource to Resource

Atlantic Council Security Jam 2010 Iceland’s new constitution 2011 New York Public Library Corner shop CCTV Galaxy Zoo Hubble images

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Crowdsource to Create & Innovate

Kingfisher’s Innovation Den RM’s Entrepreneur of the Year award Snowdozer OpenInvo Marketplace

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Internal You Tube service Knowledge nuggets and learning Proof of concept – apprentices &

mentors ‘Just Do It’ mantra Quantify savings & generate stories £8m savings pa from PoC Pilot of 8k – savings 53% ahead of target

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Curation - as important as Creation

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More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in

60 years.

Source: Mashable Feb 2011

There is an unprecedented opportunity for companies and individuals to gain authority and become thought leaders by being the

ones who “separate art from junk for people to understand it.”

Source: Steve Rubel, Edelman (Publisher of the Trust Barometer survey)

Is there an app for that?

2010 - 10.9b downloaded 2014 - 77b downloads predicted LGA Improvement Board £370m savings

by 2013/14 My Council Services Army Marketplace BarMax $1000 app iPads in schools

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Challenges, but Opportunities

Ideas for new conversations Initiatives with tangible results Examples of best practice Spread the word

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