New Horizons:The Changing World of the Broadcast Industry

Presenter: Ravi Singh (MBA)

Share with you my insights into the transformation of the television / new media broadcast industry

Give you insights from my experience in the

Public Broadcasting industry at Knowledge Network

Career Management Tips

Some time for Q & A

Focus of this Presentation

13 years in the New Media Industry

Masters in Business Administration (Management of Technology)

Part-time Instructor at Capilano University - Interactive Design Program

Have worked at Knowledge Network for 11 years – Associate Director of Interactive

Advisory Committee for 2010 Merging Media

Volunteer Work (Orphanages in South America and India)

A little About me

Broadcasting is the distribution of audio and video content to a dispersed audience via radio, television, or other, often digital transmission media.

The original term broadcast referred to the literal sowing of seeds on farms by scattering them over a wide field.

It was first adopted by early radio engineers from the Midwestern United States to refer to the analogous dissemination of radio signals. (source: wikipedia)

What is Broadcasting?

The first TVs in 1948 cost $2,495 each.

The first commercial was an ad for a watch and the total profit to NBC was a whopping $7.

TV news started in force with the bombing of Pearl Harbor.

According to Nielsen television ratings, as of September 1, 2009, there were an estimated 115 million television households in the United States.

In 2010 it’s all about 3-D TV and Panasonic debuted the 152” 2160p 3-D plasma television

On January 26th, 2011 Netflix reported that the total number of subscribers was 20 million and their current share price is $218.00 per share.

Some highlights…

The simple answer(s) are? Hint: I am looking for two answers that are somewhat related. Anyone?

What has turned the broadcast industry on it’s head?

The transformation has happened both from a platform and application perspective.

Let’s deal with platform first…

What do I mean by platform? The Hardware

Internet and Mobile: This is all about the “Digital Revolution”

Platform and Application

Let’s switch the discussion to Applications

What do I mean by applications? The Software

Applications

- Facebook ballooned from 337 million to 585 million users in 2010

- That means roughly 7.9 new users signed up every second of the year, on average

- USA and the UK are in the top 3 countries, but Indonesia is second with 32.1 million users (Canada is 10th with 17.2M)

- The top 10 countries make up nearly 60% of all users

- The large majority of users is between 18 and 34 years old … but the fastest growing age group is 65+ (+124%)

- Three food brands (Coca-Cola, Starbucks and Oreo) make up the top 3 brands on Facebook

- Michael Jackson may have passed away, but his legacy is strong: 26.2 million fans

Top 10 Global Websites as ranked by Alexa.com

3 of the top 5 global websites are sites that contain video

comScore recently released data for Dec. 2010 showing that 172 million U.S. Internet users watched online video content in that month (alone) for an average of 14.6 hours per viewer.

The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month.

How much video is consumed online?

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in December with 144.8 million unique viewers, followed by Yahoo! Sites with 53.1 million viewers.

In one year since its launch, VEVO has steadily grown to reach 50.6 million viewers in December, with much of its viewing being driven by VEVO on YouTube.

AOL, Inc. maintained the fourth position with 48.6 million viewers, followed by Viacom Digital with 45.9 million. Google Sites had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 274 minutes, or 4.6 hours.

How much video is consumed online?

Any thoughts or conclusions thus far?

The answer is a resounding NO!

In 2009, a quarterly analysis from Nielsen’s Anywhere Anytime Media Measurement initiative (A2/M2) – revealed that the average American watches approximately 153 hours of TV every month at home, an 1.2% increase from 2008.

If you do the simple math, on average, people watch about 5.0 hours of TV a day!

Perhaps “death of television” should be rephrased to “death by television.”

Are we experiencing the gradual death of television?

Age and Gender

Key Facts

Television is still the dominant choice for Americans who watch video. Almost 99% of the video watched in the U.S. is still done on television.

Traditional TV usage in the U.S. remains at an all-time high at approximately 153 hrs a month. Of all demographics, adults age 18-24 show signs of using DVRs and online video about the same amount of time – they timeshift television 5hrs, 47min per month, and video on the Internet 5hrs, 3min each month.

During the first quarter, the growth of online video was driven by both strong brand marketing and large media events including the Super Bowl.

Teens age 13-17 continue to be avid viewers of mobile video; they report viewing an average of 6.5 hours of video on their mobile phones each month

All in all, data suggests that 3 screens are here to stay

Major Conclusions about the Television / New Media Industry

Let’s Talk Knowledge: Network

K:

This years marks Knowledge Network’s 30th year on-air and our 10th year online.

We are BC’s Public Broadcaster and a designated Crown Corporation for the province of BC.

We are publically funded through the Ministry of Citizen’s Services, having recently been moved from the Ministry of Advanced Education

We operate on approximately $9M per year, with $6.4M coming from Government and rest from our Knowledge: Partners, who donate to public television

About Knowledge: Network

What Business is Knowledge in?

CONTENT CURATION & DISTRIBUTION

Implications: Leadership in understanding our target audience and creating meaning through the selection, assembly and juxtaposition of content

Excellence in understanding and anticipating channels for distribution

What Do We Do? (On-air)

BENEFITS TO BRITISH COLUMBIANS Research, filter, license and package the world’s best

arts & culture and children’s content

Broadcast quality, uninterrupted programming on 3 screens to British Columbians

Connect British Columbians to their world and each other by showcasing the voices, values and experiences that shape BC’s identity

Commission, pre-license and develop productions of the BC independent film community

What Do We Do? Branded Strands

What Do We Do? Kids

What Do We Do? BBC Kids

What Do We Do? BBC Kids

The benefits of a partnership with BBC Worldwide Canada include: 1. The creation of a new revenue stream for Knowledge Network to support public educational

broadcasting in BC.

2. Securing a long-term source of core programming for Knowledge Network’s broadcast schedule.

3. UK-Canada co-production opportunities for BC producers.

Knowledge Network offers a commercial-free environment, which is directly aligned with the values of the BBC and the BBC Kids brand - which offers quality, trustworthy programming to children ages 2 to 17.

As public broadcasters, both the BBC and Knowledge Network are devoted to the creation of superior television content for all ages that is both educational and entertaining.

The CRTC is currently reviewing the deal during which time Shaw Media will continue to operate the channel. Once the deal is approved by the CRTC, Shaw Media will transfer the assets of BBC Kids to Knowledge Network Corporation.

Knowledge Network is available on Channel 5 throughout the Lower Mainland

Website: www.knowledge.ca

Kids: www.knowledgekids.ca artShuffle: www.artshuffle.ca

How can you connect with Knowledge: Network online?

: www.facebook.com/kpassiton

: www.twitter.com/kpassiton

knowledge.ca

Knowledge: iPhone

artshuffle.ca

Money and lots of it!

In 2008, the Province of BC invested $2.7 million to upgrade Knowledge Network from an analogue station to an all digital station.

It is because of this investment the Knowledge Network has the ability to support an additional channel, in addition to provide full length video content to our Interactive platforms.

How has Knowledge Network facilitated it’s “Digital Revolution”?

Digital Master Control

Lots of Servers

Lots of Storage

Lots of Cables

Knowledge has undergone a massive digital transformation on-air, online and on mobile.

Our audiences, regardless of age, are now able to watch our content anytime, anywhere!

Summing it up

We are getting ready to upgrade to High Definition (HD)

We will be looking to acquire other channels to increase our revenue, with the hope of decreasing our reliance on government funding over time

We will be making our video content browser agnostic through HTML 5 integration (iPad)

We will be building more apps for the mobile environment (focus on Kids)

We will be expanding our IT infrastructure to serve up more and faster video streams to British Columbians

Future Innovations (in the near term)

Careers in Broadcasting

Six Main Strands

1. Television Production 2. Broadcast Journalism3. Broadcast Technology 4. Communications / Marketing5. New Media Production 6. Writers / Actors

Careers in Broadcasting (Cutting Right to the Chase)

Television Producers

Television Producers (Documentaries, Full length features, Short Films, Animations) difficult business to make a living from, especially in Canada.

However, a rule that I have always followed: Never dissuade a Creative Soul from following their passion!

If that is your path, become familiar with the Canadian Media Fund (CMF: http://www.cmf-fmc.ca/) and get familiar with how BC Tax Credits work.

Careers in Broadcasting (Cutting Right to the Chase)

Television Producers Salary Range: It varies (tremendously)

Careers in Broadcasting (Cutting Right to the Chase)

Broadcast Technology

Massive changes in Broadcast Technology over the past 8 years – Broadcast Technologists have to be well versed in traditional Information Systems (Storage, Servers, Networking, etc.)

In general, broadcast technologists still perform the following duties:

construct, assemble, wire and install items such as control panels, chassis, cabinets and related equipment

build or modify special broadcast equipment

design and document systems using computer aided drawing programs and cable database management systems.

set up equipment at remote locations.

Careers in Broadcasting (Cutting Right to the Chase)

Broadcast Technologist Salary Range: from $40,000 – $70,000

per year

Careers in Broadcasting (Cutting Right to the Chase)

New Media Professional

Many career options to consider: Graphic Designer Information Architect Web / Multimedia / Interactive Developer Web / Database Programmer Project Manager Producer Strategist

Note: New Media contract work is very common in the broadcast

industry

Careers in Broadcasting (Cutting Right to the Chase)

New Media Professional

Many career options to consider: Graphic Designer Information Architect Web / Multimedia / Interactive Developer Web / Database Programmer Project Manager Producer Strategist

Note: New Media contract work is very common in the broadcast

industry

Careers in Broadcasting (Cutting Right to the Chase)

New Media Professional

Salary Range: Depending on the career path that you have chosen within the New Media industry, it will vary from $40,000 – $85,000 per year.

Careers in Broadcasting (Cutting Right to the Chase)

Any Questions?

Q & A