GOT YOU CRAVING FOR MORE TRIVIA?

has got

6,11,955 curious minds on their Facebook page addicted too!

BBC Knowledge is a magazine for young inquisitive minds where well-researched, handpicked stories are matched with

arresting visuals and graphics to cover subjects related to science, history and nature

With its unique content and style, BBC Knowledge holds the key to the mysteries of the world.

Follow Knowledge Magazine India on Facebook and embark on fun-filled learning adventures

THE AIM

• Spread brand awareness through the BBC Knowledge Facebook page

• Drive engagement via the digital platform

• Attract online subscriptions

The main objectives of Knowledge Magazine are:

Content MakeoverAfter considerable amount of research, it was realized that the potential for the content on the page was much more. So the most popular topics on the internet were found and it was decided to incorporate them into the content.

Several new interesting and interactive pegs were introduced.

#Who said itWith this peg, quotes were posted & people

were asked to guess the name of the person who

said it.

#ThisIsCreativityThere are a lot of creative

things on the Internet. With this peg, the most buzz worthy things were found & shared with the

fans.

#WordOfTheWeekIntroducing fun new

words & share them with the fans.

#GuessTheCountryThe names of countries were jumbled & people were asked to guess the

correct answer

• Creatives were made to look more fun and interesting by using brighter colours

• Incorporating the facts on the creatives instead of in the wall copy worked well

• #30ThingsINeverKnew Campaign made the page more fun and appealing to the target audience i.e. 13 – 17

• Use of illustrations for the #30ThingsINeverKnew campaign gave it a fun, cool look and the creatives were extremely shareable

Content Makeover

January February March April50000

150000

250000

350000

450000

550000

650000

359727

432364

515775

603648

What makes these metrics special is that the Facebook page survives organically

Month on Month growth in total fan base

January Febraury March April0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

19,800

31,200

36,88933,109

As the new fans poured in the existing ones continued to be engaged on the Facebook page

A steady growth in the People Talking About Us

SOME OF THEBEST PERFORMING POSTS

3,803 Likes111 Comments1,081 Shares

Content peg - #ThisIsCreativity

1,438Likes34 Comments 369 Shares

Post for Women’s Day

1,228Likes44 Comments 556 Shares

Post for Earth Hour

1,088Likes25 Comments 339 Shares

Post for International Day Of Happiness

1,108 Likes43 comments181 Shares

Content peg – #WhoSaidIt

1,014 Likes33 Comments 316 Shares

Content peg – #DidYouKnow

A SUCCESSFUL CAMPAIGN

Fans were enticed with 30 fun facts that they just couldn’t get enough of!

Some of the intriguing creatives

posted on the Facebook

page

Involving the fans

Creatives encouraging fans to take the challenge & up their knowledge quotient.

Creatives on How to participate in the contest.

Contest Highlights

3000+ photo entries

6000+ text

entries

94,736 Facebook

fans

1 National Trend

361 Twitter

followers

Positive feedback

for the overall

campaign

And the magazine featured the campaign too!

#30ThingsINeverKnew Emailer

Top 5 creatives669 likes

125 shares36 comments

625 likes72 shares

83 comments

602 likes119 shares

20 comments

534 likes67 shares

40 comments

User Generated Content created from the best entries

Campaign Success

Trended no. 4 in India & several other cities

3000+ photo entries, 6000+ text entries

Twitter follower base increased by 361 followers

31,651 PTA on Facebook

The potential reach on Twitter - 6,89,113

24 Influencers participated in the contest

Follow us to get addicted:

/knowledgemagazineindia

@KnowledgeMagIND

@KnowledgeMagInd