GREATER PHILADELPHIA’S KNOWLEDGE INDUSTRY PARTNERSHIP

Knowledge Industry Partnership Launched April 8, 2003

COLLEGES & UNIVERSITIES

TOURISM

ECONOMIC DEVELOPMENT

CIVIC/REGION

CORPORATIONS

ENTREPRENEURSHIP

Student Yield Visitor & Student Spending

Graduate Retention Perceptions & Vibrancy Workforce Development New Companies

Different objectives. A shared focal point.

Who Benefits:

Philadelphia’s Knowledge Industry Partnership

Just some ways higher ed.impacts Pennsylvania . . .

DIRECT SPENDING

$ 13.2 billion annually

STUDENT POPULATION

609,521 students

ANNUAL GRADUATES

125,000 degrees awarded

FOREIGN STUDENTS

24,470 in 2002-03

NET IMPACT

$ 626.9 million annually

OUT MIGRATION #46

- 17,384 PA freshmen

IN MIGRATION #2

+ 29,221 OOS students

NET IN MIGRATION #2

+ 11,837 new students per class

Higher Education – one of PA’s key industries

(Erie)

(State College)

(Harrisburg)

(Scranton-Wilkes-Barre)

(Lancaster)

(Reading)

Major initiatives underwaySome activity or potential

Philadelphia’s Knowledge Industry Partnership

What is KIP:A broad based coalition of Greater Philadelphia civic, government, business, and higher education leaders . . .

The Scope of KIP:

3-year, $7.8 million initiative to “createpositive first-hand experiences – early and often – throughout the entire student life cycle …”

Visit

ApplyEnroll

StayATTR

AC

TIO

N ATTRACT ENGAGE RETAIN

Graduate

The Student Life Cycle

“Two times when their bags are packed…”

2. When they graduate.

1. When they head off to college.

Out-of-state Freshmen

1. NY 31,830

2. PA 29,221

3. MA 25,167

4. FL 23,077

5. CA 21,656

6. TX 16,277

Top Cities for Singles

1. Austin

2. Denver / Boulder

3. Boston

4. Wash./Baltimore

5. Atlanta

14. Philadelphia

NCHEMS 2002 Data Forbes Magazine, June - 2003

Philadelphia’s Knowledge Industry Partnership

Key success measures:

1. ATTRACT Yield

2. ENGAGE Off-Campus experiences

3. RETAIN Graduate retention

Long-term outcomes: Increase young person population

Boost college-educated workforce

Jump-start entrepreneurship

1The College

Selection Process

2The Enrolled

Student Experience

3The After-College

Decision

MANAGING PARTNER

David Thornburgh – Pennsylvania Economy League

ATTRACT

Meryl Levitz Greater Philadelphia Tourism

Marketing Corporation

KIP CHAIR

James P. Gallagher – Philadelphia University

ENGAGE

Stephanie Naidoff Philadelphia Commerce Department

RETAIN

Richard Bendis Innovation Philadelphia

LEAD PARTNERS

Philadelphia’s Knowledge Industry Partnership

Campus Visit / Philadelphia

1The College

Selection Process

2The Enrolled

Student ExperienceThe After-College

Decision

ATTRACT ENGAGE RETAIN

Attracting more talent to the

region

3

Campus Visit/Philadelphia

Life Science

CreativeArts

Business / IT

Field-specific Brochures

Korean

Spanish

English

Japanese

International StudentRecruitment

National Advertising Campaign

Award-winning Public Relations Program

1The College

Selection Process

2The Enrolled

Student ExperienceThe After-College

Decision

ATTRACT ENGAGE RETAIN

Connecting students with the

community

3

Campus Philly

Campusphilly.org

Campus Philly Kick-Off

student zones

AVENUE OF THE ARTS

CH

INA

TO

WN

University Square

King of Prussia

OLD

C

ITY

SOUTH STREET

Penn

’s La

nd

ing

Manayunk

Rittenhouse Square

UNIVERSITY CITY

Peddler’s Village

Italian

M

ark

etNew

Hope

VALLEY FORGE

Chestnut Hill

Regional Student Programs

12

1The College

Selection Process

2The Enrolled

Student Experience

3The After-College

Decision

ATTRACT ENGAGE RETAIN

Retaining a young, educated

workforce

Career Philly

Program Goal:

5,000 new internships

Internships in a Box

Careerphilly.org

October 6, 2004

140 Employers 1000+

Students

CareerPhillyinternship fairs

What the research tells us...

KIP Survey of Recent College Graduates:

64% of all graduates stayed in region (2003)

Region retained 86% of natives, 29% of non-natives

1. Boston: Overall retention 50%; 76% of natives retained and 42% of non-natives retained

What keeps students in the region after graduation:

INTERNSHIPS: 64% of all students who interned locally chose to stay in the region after graduation

ACADEMIC FOCUS: IT, health sciences, and visual & performing arts

PERSONAL CONNECTION: 60% of non-natives who stayed after graduation rated the region an 8 or higher (out of 10)

PRACTICAL MATTERS: 60% of students who rank “affordability” as important and 54% of students who rank “housing (availability and value)” as important stayed

GREATER PHILADELPHIA’S KNOWLEDGE INDUSTRY PARTNERSHIP