Know  every  customer,  own  every  experience  

Putting  customers  at  the  heart  of  your  digital  marketing  strategy  

Presented  by  //  David  Sigerson  Sitecore  Business  Optimisation  Consultant  

Who  is  Sitecore?  

 What  do  we  do?    How  we  can  help  you  

Who  is  Sitecore?    What  do  we  do?    How  we  can  help  you  

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Company  Background    

•  Founded  in  2001    •  Strategic  investment  by  Technology  

Crossover  Ventures  in  2011  •  800+  employees  worldwide  

Customers  and  Community  

•  Over  4,000  customers  •  Over  8,000  certified  Sitecore  developers  •  17,000  active  community  members  in  

Sitecore  Developer  Network  

Partners    

•  Over  1,000  partners  worldwide  •  Microsoft  Gold  Certified,  Global  ISV  

Alliance  Partner  

Financials    

•  40%  YOY  Growth  for  past  3  years  •  Sustained  profitability  

Who  is  Sitecore?  

 

What  do  we  do?    How  we  can  help  you  

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Sitecore  is  Positioned  as  a  Leader  in  Gartner  Magic  Quadrant  for  Web  Content  Management,  2014  

 

Sitecore  is  a  single,  connected  platform  

Sitecore  Customer  Experience  Platform  

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Some  of  Sitecores’  UK  customers…  

Who  is  Sitecore?  

 What  do  we  do?    

How  we  can  help  you    Nissan  case  study  

 Kia  &  Suzuki  case  study  11  

What  are  CEO’s  focused  on?  

Growth  metrics  Revenue  

Customer  acquisition  

Repeat  business  

Customer  Lifetime  Value  

Market  share  

Partner  growth  

Where  are  companies  investing?  

     

Forrester  –  Winning  in  the    Age  of  the  Customer  

 

Now  to  be  truly  competitive  your  company  must  become  customer  obsessed,  which  means  you  need  to  have  deep  knowledge  of,  and  engagement  with  your  customers.            

     

Henry  Ford,  Founder  Ford  Motor  Company  

 

A  business  absolutely  devoted  to  service  will  have  only    one  worry  about  profits.  They  will  be  embarrassingly  large.        

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Leads:  •  Quote  Request  

•  Test  Drive  Request  •  Contact  Me  Request  

Enquiries  •  Brochure  Request  

•  Locate  a  Dealer  

•  Contact  Me  Request  •  Build  Your  Own  vehicle  completion  

Registration  

•  Interest  in  new  models  •  eNewsletter  Subscription  

•  Social  Media  friend,  fan  and  follow  

Acquisition  Goals  

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Use  of  xMarketing    Campaign  Personalisation  Customer  Profiling  Social  Personalisation  Campaign  Management  A/B  Testing  Engagement  Automation      

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Outcomes    

Test  Drives  up  150%  

Contact  Us  up  150%  

Bounce  Rates  on  Ads  -­‐30%  

Goal  Abandonment  Halved  

250K  “Dream  Cars”  in  6  Months          

Their  challenge    

§  Need  responsive  &  personalised  experience  

§  Seamless  integration.  

Why  Sitecore?  

§  Scalable  and  open.  

§  Easy  to  use,  great  management  features.  

Benefits  and  Statistics  

§  Since  launch  ‘results  have  exceeded  all  expectations’.  

§  135%  increase  in  offline  brochure  requests  compared  to  a  50%  target.  

§  Dealer  searches  rose  by  104%  to  over  60,000/month.  

§  Market  share  has  risen  from  1.4%  to  2.93%  in  the  UK.  

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Kia  Fuels  New  Web  Experience  with  Sitecore  

Their  challenge    

§  User  friendly,  easy  to  update  content.  

§  Better  content  management.  

§  Dealer  Locator,  video  content,  localisation  and  social  sharing.  

Why  Sitecore?  

§  Market  leading.  

§  Sitecore  plugged  seamlessly  thanks  to  .NET.  

Benefits  and  Statistics  

§  New  fresh  look  

§  Geo-­‐targeting  some  of  their  campaigns  to  find  closest  dealer.  

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Suzuki  –  Improving  the  user  experience  

Other  Sitecore  Automobile  Customers  

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What  Could  Sitecore  do    for  Your  Business  ?  

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If  you  want  to  learn  more  about  improving  customer  experience  

 

Email  me:  dvs@Sitecore.net  

 www.Sitecore.net  

www.connecttheexperience.com