knight cunyj interns june 2014 mobile journalism presentation
TRANSCRIPT
Mobile Multimedia Journalism
Knight CUNYJ Diversity InternsJune 10, 2015Mo Krochmal
[email protected]@krochmal
Mobile Multimedia Journalism
Goals Introduce you to the emerging world of mobile journalism Provide you with a toolkit for storytelling to help you build a
portfolio of meaningful reporting
Mobile Multimedia Journalism
Right now, mobile likely won't get you a job in journalism. . .But, mobile skills may make a difference between you getting the job and someone else getting it.
Mobile Multimedia Journalism
Aug. 20, 2009Jeremy Jojola, KOB-TV AlbuquerqueWent live from his iPhone using the Qik.com application
https://twitter.com/jeremyjojola
Mobile Multimedia Journalism
Ownership trends
Source:Pew Internet
Go Ahead, Phone it in!
Mobile Penetration 6.587B subscriptions globally (SIM cards,
multiple devices), 345M U.S. 1.87B subscriptions 3G/4G (26.6 percent, 2014)
Audience 91 percent of U.S. population has mobile
subscription, 287M 3G/4GSource: Mobiforge
Devices
As of January 2014: 90% of American adults have a cellphone 58% of American adults have a smartphone 32% of American adults own an e-reader 42% of American adults own a tablet computer
TV Truck in Your Hand
“Me time”
Dominates
Mobile
Use
http://www.adweek.com/socialtimes/mobile-infographic/480663?red=at
TV Truck in Your Hand
People are using mobile devices for: Self-expression – doing hobbies and interests (1%)
Discovery – seeking news and information (4%)
Preparation – preparing for activities, travel (7%)
Accomplishing – managing health, finances (11%)
Shopping – seeking products, services (12%)
Socializing – interacting with others (19%)
Me time – relaxation or entertainment (46%)
TV Truck in Your Hand
http://www.thevideoink.com/news/iab-finds-35-us-adults-use-smartconnected-tvs-last-year/#.VTW4lyHBzRY
Mobile Multimedia Journalism
Mobile first? Think mobile before doing reporting Content focused for mobile Short alone is not the final answer Interactive Entire organization thinks mobile Social is mobile
Mobile Multimedia Journalism
Mobile web
Drive-by, drop-in audience. Home page is not as critical as people go to stories. What is the small unit to create a story – a picture, a video, a graphic, a tweet, a status?
Mobile apps
Loyalty. Apps require a certain commitment, overcoming hurdles to download.
While they are there, give them something else, such as personalization, alerts.
Mobile Multimedia Journalism
Via FlurryAnalytics
Mobile Multimedia Journalism
Forrester via MarketingLand
Mobile Multimedia Journalism
People watching more video on devices Expensive to produce at the high end Higher advertising revenues available Mobile video storytelling just beginning Tools are becoming widely available Make a reel. Be creative.
Mobile Multimedia Journalism
Media PlatformsMedia Platforms
http://www.slideshare.net/eMarketerInc/emarketer-webinar-best-practices-in-digital-video-advertising
Mobile Multimedia Journalism
Podcasts
Debuted in October, 2014Reinvigorated the podcast form
Mobile Multimedia Journalism Podcasts
Debuted in October, 2014Reinvigorated the podcast formOther popular podcasts include TED Radio Hour, The NerdistIt takes commitment, consistency and great contentYou can do it with your phonePlatforms: SoundCloud, BlogtalkradioShortform: AudioBoo
http://lifehacker.com/how-to-start-your-own-podcast-1709798447
Mobile Multimedia Journalism Audio The subject's voice complements photos. Interviewing subjects leads to picture opportunities. Adds detail to captions or a full text story, increasing the chance
of getting published. People are searching on the text associated with media. Audio communicates information beyond via images or text such
as emotion, humor, pauses or breaks in their voice, or the ambient sound that transports you to a location.
Audio provides the narrative spine necessary for linear broadcast and the Web.
http://mediastorm.com/train/resources/gathering-audio/1
Mobile Multimedia Journalism Writing for audio
must be clear must be for the ear (to be heard, not read) short words short sentences, one idea or fact per sentence simple sentence structure Subject > Verb > Predicate > Period pronounceable words use of contractions casual but not informal efficient – make every word count, write in active voice
http://www.jem200.com/lecture-notes/audio-journalism-1-writing-for-sound/
Mobile Multimedia Journalism
Mark your script underline for emphasis, insert vertical lines for pauses, arrows for vocal inflections
Mobile Multimedia Journalism Types of Sound
Interview clips Voice-overs Natural sounds Ambient sounds
Want to know more? http://www.newsu.org/courses/telling-stories-sound
Mobile Multimedia Journalism
“I have made this longer than usual because I have not had time to make it shorter.”
Blaise Pascal
Mobile Multimedia Journalism
No. 1 RuleBe concise, but not necessarily short.
Tighten, tighten, tighten
Mobile Multimedia Journalism
Go with your strongest content first.Inverted pyramid, plus!
Mobile Multimedia Journalism
Writing for Radio
The International Standardization Organization, which is composed of acoustics experts, today opened its annual convention. The convention is meeting in Geneva, Switzerland. Delegates from 51 countries are attending the convention, which will continue through Sunday. An annual report issued by the organization warned that noise levels in the world are rising by one decibel a year. If the increase continues, the report warned, "everyone living in cities could be stone deaf by the year 2020." The report also said that long-term exposure to a noise level of 100 decibels can cause deafness, yet a riveting gun reaches a level of 130 decibels and a jet aircraft 150.
Mobile Multimedia Journalism Doing Interviews Find a good subject (chat with them first) Be prepared What are you trying to accomplish? Make them comfortable Start slow, and easy Mimic body language
Ask them to spell their name, age, job Always be live, don't stop recording Open ended questions Be quiet Get them to reflect: How did that feel? Ask them if you forgot to ask anything
http://www.sparkminute.com/2011/11/07/30-tips-on-how-to-interview-like-a-journalist/
Mobile Multimedia Journalism
Audio Interviews Find a quiet place for interviews. Always wear headphones. Check your levels. Record 30 seconds of room tone for easier editing. Place microphone a few inches below or to side of mouth to
avoid “plosives.” Get name, age, hometown, and occupation. Encourage subject to answer in complete sentences. Ask people
to repeat themselves if necessary. Be silent. Don’t say “uh huhh.” Maintain eye contact. At end of interview, ask, “What else should I know?” Record ambient sound effects. Identify the sound into your
microphone before recording it. Don’t stop recording.
Mobile Multimedia Journalism Ethics
Do not reconstitute the truth. Be judicious in your use of music and special sound effects. Use photographic and editing special effects sparingly and
carefully. Apply the same careful editing ethics standards to your teases,
promotions and headlines that you do for your news stories.
http://www.rtdna.org/content/guidelines_for_ethical_video_and_audio_editing#.VXZNC89VhBc
Mobile Multimedia Journalism
Stills Shoot more than you need. Get closer. Compose using the rule of thirds. Shoot horizontally. Shoot wide, medium, close-up and extreme close-ups. Shoot details (eyes, hands and personal items). Compose clean portraits of sources.
Mobile Multimedia Journalism
Shot SequencesCover shot – Brings the reader into story.Establishing shot – wide, environmentalDetail shot – closerClosing shot – a picture that stays with the reader
Mobile Multimedia Journalism
Shot types
Newsworthy – one frame to tell a news story Emotional – capturing an emotion Intimate – capturing emotions between two people Unusual – the photographer's eye
The Phoblographerhttp://www.thephoblographer.com/2010/02/17/the-beginner%E2%80%99s-guide-to-photojournalism/#.VXWc1s9VhBc
Mobile Multimedia Journalism
Captions are critical What is the thought communicated by the photo? Short sentence that sums up what you see. Give more information Don't state the obvious Don't use caption-ese Pick a style – complete sentences, headlinese. Standalone, or part of package Cut and paste names. Double check spelling, facts Write what you know
http://www.theslot.com/captions.html
Mobile Photography Awards
Mobile Multimedia Journalism
50 per cent of people drop off halfway through every video If you don’t engage in the first 10 seconds, your video will fail
No exact rules for length, but be concise and edit ruthlessly.
Mobile Multimedia Journalism
Video Interviews
When possible, use a tripod. Use microphone and headphones. Check your sound levels. Set white balance for each location. Pay attention to head and nose room in composition. The subject
should not look directly into the camera; they should look into frame, not out of it.
If you are not using additional lights, make sure sun or main light source is over your shoulder.
Mobile Multimedia Journalism
B-roll Shoot a variety of shots and angles. Shoot in sequences. The five-shot rule is a good guide. Hold each shot for 10-15 seconds. Avoid pans or zooms. Let action move across frame rather than moving with it. Shoot an opening and closing shot.
Mobile Multimedia Journalism
Opening shot
Wide shot
Money shot
Medium
Extreme
Closing shot
Mobile Multimedia Journalism
Q: What's the best camera?A: The one that's with you.Your phone is always with you. Master it as a reporting tool andyou will be ahead of the pack. How? Practice, practice, practice.
Mobile Multimedia Journalism
SmartphonesSmartphones iPhoneiPhone AndroidAndroid MSFT/NokiaMSFT/Nokia BlackberryBlackberry
Feature (flip) phoneFeature (flip) phone
TabletsTablets
What to get?
180 Degree Rule
Keep on one side of the axis for every shot.
Two cameras: Shoot over each person's shoulder
One camera: Shoot over interviewer's shoulder,
Then shoot questions, camera facing interviewer,include reaction shots.
Backcuts, noddies.
Mobile Multimedia Journalism
The Big Nine of social media are: Facebook YouTube Google Plus Soundcloud Twitter LinkedIn
Instagram Pinterest Tumblr
Most Instagrammed city
Most liked color
Fortune 500
Top 100 brands
Top Brand
Mobile Multimedia Journalism
New York
Blue
24 percent
43 percent
Victoria's Secret
Mobile Multimedia Journalism
35 million selfies posted though Oct. 17; New York is No. 2.
A 38 percent increase in likes for Instagrams with faces in them.
Mobile Multimedia Journalism
Snapchat
Viber – voice
What’sApp
Quora
Google Plus
Slideshare/Prezi
Sulia
Empire Avenue
Vine
Foursquare/Swarm
Hootsuite
Tweetdeck
Foodspotting
ForTalent.com
SoundCloud.com
Niche.co
Livestream
Ustream
SocialCam
Mobile Multimedia Journalism
https://youtu.be/aZ-h1HmWzbUPrevious Work
