KNM A G A Z I N E

MEDIA PACK2016

knocknews.net

KN CONTENTS

1 Previous covers

2 Our distribution

3 Advertising rates and preparation

5 Our advertisers

6 Statistics

7 Example articles

8 About KN

sales@knocknews.net 01466 771442Knock News Ltd SC429828 VAT registration no: 947134513

4 Special advertising methods

9 Terms and Conditions

KN PREVIOUS COVERS

#108February

#109March

#110April

#111May

#112June

#113July

KN OUR DISTRIBUTION

Keith

Huntly

Elgin

Lossiemouth

Buckie Banff

Turriff

Inverurie

A96

A95

A941

A96

Aberlour

ElginLossiemouthAberlourRothesCraigellachieDufftownFochabersPortgordonBuckieKeith

NewmillPortessieFindochtyPortknockieCairnieCullenHuntlyKnockRothiemayCornhill

PortsoyAberchirderWhitehillsBanffMacduffTurriffFyvieOldmeldrumInverurie

Distribution list Circulation

9,000 copies per issue.

Readership

37,800 estimated.

KN ADVERTISING RATES

Eighth page90mm x 60mm 1 month

£69

3 months

£149

6 months

£249

12 months

£449

Quarter page90mm x 125mm 1 month

£149

3 months

£299

6 months

£499

12 months

£799

Full page185mm x 257mmor216mm x 303mm

1 month

£499

3 months

£1149

6 months

£1849

12 months

£2849

Half page185mm x 125mmor90mm x 257mm

1 month

£299

3 months

£599

6 months

£899

12 months

£1599

Double page spread426mm x 303mm Please speak with one of our sales executives for a

price plan.

ADVERT PREPARATION

PDFs or ready made artwork to correct size are accepted.Images must to be a minimum of 300 dpi, preferably in CMYK mode.

Please consult Production if you need assistance with the preparation of adverts.

Bleed - allow 3mm all around. The safe area for text on a full page with bleed - please allow minimum 12mm marginsnot including bleed area and additional 5mm mininmum at the spine edge.

Copy deadline 20th. Distributed on the following 10th.

Contact Ross for further advice regarding the preparation of adverts.01466 771 442 or ross.taylor@knocknews.net

Prices not inclusive of VAT. Prices are subject to change. Discount deals are paid in a full, single payment.We provide flexible arrangments to suit your advertising requirements, please enquire.

KN SPECIAL ADVERTISING FEATURES

As well as providing our regular advert sizes, we also offer different folding techniques and inserts,all of which could really help to make your advert stand out in our magazine. Please enquire forfurther details.

All of the folds shown here are for A4 sized paper.

4 pageSingle fold

6 pageRoll fold

6 pageConcertina / Z fold

6 pageOpen gate fold

8 pageParallel fold

8 pageConcertina fold

Right-angle fold

8 page 8 pageClosed / double gate fold

10 pageConcertina fold

Loose inserts

We can insertyour flyers orbrochures intoour magazine

Belly-bandsKN

Or wrap youradvert aroundour front cover

KN RECENT & CURRENT ADVERTISERS

Acanthus ArchitectsAnderson and EnglandBeach BallroomBuccaneer Marine EquipmentBusiness GatewayCastle Hotel, HuntlyCastle of ParkCelebrations of TurriffCraigellachie HotelDeans of HuntlyDuff House Royal Golf ClubEilidh Whiteford MPEwens of CornhillFashionistaFinniesForty Winks

Glen Grant DistilleryGlenfiddich DistilleryGordon CastleGreers BritanniaHolt's AuctioneersHutchesons of PortsoyJamieson & CarryJohnstons of ElginKellockbankLadysbridge Village Luxury HomesLisa's of KeithMacallan DistillersMash Tun Whisky BarMcCallsMorgan McVeighsParklands Care Group

Redmayne-Bentley StockbrokersRizzas Ice CreamRoyan The ButchersSeaway Net CoSmithsgoreSpeyside DentalStewart Stevenson MSPStrathdee PropertiesSutherlands of PortsoyTennants of ElginThe Beauty BoxThe National TrustThe Spey LarderUnique LadieswearWhiskies of ScotlandYoungsons Insurance

RECENT FULL PAGE ADVERTS

Deveron Homes The Beauty Box Finnies The Jeweller

Unique Anderson & England Forty Winks

KN READERSHIP STATISTICS

Take advantage of our loyal readership. From surveys, we have found that our readers are;

Under 35

35-45

45-55

55+

Age

Semi-retired

Retired

Working

Occupation

Our magazine is taken by choice from major supermarkets/newsagents and business premises from Elginto Inverurie each month. Demand is very high from our outlets, a list of which can be produced on request.

Our established magazine also has a high pass-on rate — 4.2 per copy — when compared to other publications,such as newspapers. This gives us a strong estimated readership of nearly 38,000.

Readers per copy

KN RECENTLY PUBLISHED EDITORIAL

JulyRoyal Enfield 350 WD/C 1940

MayFlat Calm - RNLI

JuneBiblical Garden

KN ABOUT THE KNOCK NEWS

TESTIMONIALS

Dawn Anderson APFS, Chartered Financial Planner, Anderson Wealth ManagementI find Knock News a very professional publication that appeals to my clients. The advertising they undertake for me is ofthe highest quality and provides me with a steady flow of new clients to my business.

Jo Farquharson, Moray Hearing, BuckieThe Knock News brings me more return for my advert than the Northern Scot and P&J combined. Keep up the good work!

Ladysbridge Village LtdWe are delighted with the business generated from the adverts in the Knock News as we have been successful in capturingcustomers from outwith the local area as well as local ones.

JMI have been meaning to write and congratulate you on both the presentation and content of your magazine for the past twoyears - simply superb! It looks and feels like an expensive "Country Life" production and as a retired accountant I honestlycannot fathom as to how it can be profitable - unless your printer charges you "peanuts" as a result of little knowledge ofcost accounting! On the other hand you may have a wealthy backer indulging a hobby! Can you put my concerns at rest?With good wishes for the future.

Cairngorm Stoves, Grantown-on-SpeyCairngorm Stoves is delighted with the positive response it gets from advertising in the Knock News. A quality publicationwith interesting articles & fabulous photography.

Stewart Stevenson (SNP MSP for Banffshire & Buchan Coast)We find the KN works extremely well for us to promote our surgeries.

The Knock News Magazine was established in March2007 in Knock, Banffshire, by David Gordon. This filled agap in the area's local print media for a qualityadvertiser/general interest magazine. David studiedTypographic Design at the London College of Printing in1990 and worked in publishing, gaining invaluableexperience of the commercial realities of running amagazine.The Knock News Magazine started very "organically" fromscratch, with one sheet of black and white paper - nofunding, grants or awards! The magazine slowlyincreased in size and has continued to grow and becomevery popular, averaging 80 pages per month, with perfectbinding. There is a dedicated readership and everywherethe KN is distributed it is highly sought after and evencollected! As an independent magazine the KN is quirkyand original, with no particular standpoint or agenda,apart from aiming to provide high quality writing andphotography, with contributions from local andsometimes nationally recognised experts andenthusiasts. There are plenty of other magazines outthere... the KN is unique amongst them, read it and

you will find out why.Increase your sales,your incoming calls orthe footfall on yourpremises, by contactingus now to find out aboutour great deals onadvertising space.You will be surprised athow low our advertisingrates are compared toother magazines, do notbe too shocked! Justtake advantage of it -and quick - before weput the rates up!Take advantage of the successful brand and solidreputation that we have built to advertise your brand.Advertise with us and start the process of investing in yourbrand by advertising in the right place with the right sort ofreadership - the Knock News Magazine.

KN TERMS AND CONDITIONS

1) Booking advertising is a contract entered into and must bepaid for. Terms are 14 days from date of our invoice which will besent out shortly after the order is taken. Credit/debit cards,cheques, cash, PayPal and BACS payments are acceptable. A‘Customer Account Form’ will need to be completed if you wish tobe invoiced or full payment will need to be taken on booking.

2) Late payments: If payment is not received on time we mayomit your advert. If an advance booking is made and we do notreceive payment, we will charge the full rate card price per singleadvert for any advertising already published disregarding anydiscounts or offers i.e. advance discount deals quoted will nolonger be applicable.

3) If you decide to cancel an agreed advance booking: If anyadverts have already been published, you will be charged the fullamount for these as single adverts as per the rate card rate forsingle adverts of however many and whatever size that you havehad published. Advance book and pay discounted deals are notpayable by instalments. They are payable in full, in advance, byinvoice or payable on booking in full. They are quoted as a singlepayment only.If you want to pay monthly then we have otherrates and pricing structures for regular bookings where weinvoice you each month for an advert.

4) Adverts missed. If an advert is missed out through no fault ofour own as:a) New copy or content was not received on time or we were notable to get a proof approved despite our efforts in trying tocontact you or your staffb) Payment has not been received and the advert/s are removedpending paymentc) Your business has ceased trading, there will be no refunds forany unused adverts that have been paid for in advance nor willthey be added on to the duration of the booking at a later date ifa) and b) or c) are resolved.

5) Design and photography services. If you cannot supply aready-made advert, we can offer a free design service for youradvert. After you have received a proof we can make alterationsfor you to approve. The number of times we can alter adverts isup to the discretion of the Production Department. If we cannotproduce an advert for you to your satisfaction then you will needto supply us with a ready-made advert to professional standards.We take no responsibility for any loss occasioned to you by anymistakes, spelling mistakes or omissions in an advert. If anymistakes are pointed out in an advert we will do our best torectify them as soon as possible. It is your responsibility tocheck adverts yourself when published (in print or check our e-zine on our website) and inform us immediately (before the nextcopy deadline) so that we can correct it in time for the next issue.Photography: We can offer free photography for adverts, thoughthis is at our discretion. We may require a deposit to be paid firstbefore any photography is undertaken.

6) The copy deadline is the 20th of the month, every month,excluding January 2017 and every January thereafter (there willbe no January issue). Copy/materials received after that date

may not be able to be inserted for that issue - unless priorarrangements have been made by contacting the ProductionDept. It is your reponsibility to notify us of any amendments toadverts if you need them. If we do not hear from you, then thelast advert of the correct size that we have on file will beinserted.

7) We will ensure to the best of our ability that alladvertisements appear with regularity for the period they havebeen booked, but we will not be held liable for any lossoccasioned to the advertiser by the failure of any advertisementto appear for any cause whatsoever. If an advert is inadvertentlyomitted by our own fault, it is normally our policy to immediatelyextend the period of booking by one month, with no further costto the advertiser.

8) Advert positioning. This is at the Art Director’s discretionunless one of a limited number of guaranteed positions hasbeen booked by arrangement. If not, then position cannot beguaranteed i.e. left or right facing, or on a particular page everymonth.

9) Materials for advertising ideally should be sent in e-mailform. Pictures and logos are to be sent in digital form at highresolution. You can send in a ready-made advert, but it mustcomply with professional standards and be approved by ourproduction staff or it may be refused. If in doubt contact the ArtDept. on 01466 771 442 before preparing an advert. We canaccept copy in the post, but cannot take responsibility for typosor errors in the advertisement. If advert copy is taken over thephone, we cannot accept any responsibility for any errors. Westrongly recommend that you use email and that you canreceive a proof via email.

10) The Knock News is distributed on or around the 10th ofeach month +/- 4 days (excluding January 2017 and everyJanuary thereafter). No responsibility will be taken by TheKnock News for any loss occasioned by the failure of themagazine to be distributed within this window. No responsibilitywill be taken by us for any loss occasioned due to the failure ofany particular distribution outlet/s that does not receive themagazine in any month.

11) Adverts should comply with the Advertising StandardsAuthority recommended code of practice or adverts will beremoved unless changed or adapted. If a complaint is made re:an advert, the advert may be removed while the matter is beingresolved.

12) We do not supply a complimentary copy/ies of themagazine to advertisers as part of the advertising package. Themagazine is widely available and a list of outlets near you canbe provided. Paid for subscriptions are available. We alsopublish the magazine as an e-zine on our website if all you wantto do is to check your advert. We primarily distribute themagazine through supermarkets, newsagents, grocery shopsand other venues where we can leave bulk copies. If you wouldlike to become an outlet for the KN magazine, please enquire ifthis is possible.

Please complete the Customer Account Form, confirming that

INCLUDING COPY DEADLINES ANDPREPARATION OF ADVERTS

NB: If you would like to discuss any of the points aboveplease contact us or if no response, we regard this asacceptance of our terms.

knocknews.net

sales@knocknews.net 01466 771442

KN