1

BUILDING LEADERS

Annual Report

2016

NPO No: 091-998

PBO No: 930036244

Trust: IT397/2011

Our vision is to ensure equal opportunities through quality education –

building a nation of leaders and achievers.

2

CONTENTS

Page

CHAIRPERSON’S REPORT 3

CEO’S REPORT 6

OUR PROGRAMS 7

THANK YOU 20

3

CHAIRPERSON’S REPORT

Just under the the Kay Mason Foundation Logo are the words

“Building Leaders”. Never has this been a more important part of the

work that we do than it is now.

The organization’s purpose is to support talented, deserving young

people in their high school years at good schools in and around Cape

Town. But in addition to this crucial service, we also seek to work with

those young people enabling them to become leaders in their

communities. This support work is what distinguishes our organisation

from others and is something we have built on and developed in the

past year.

THE CHANGING ENVIRONMENT IN 2016

I hope that one day in the future, on this same occasion I, or whoever comes after me, will be able to

report that our country is a stable and prosperous place in which to live. I hope that our organization

will be thriving as a result! However, this report covers 2016, which was another turbulent and

challenging period for South Africa and for the world.

The events that took place in the United Kingdom and in the United States during 2016 have had, and

will continue to have lasting effects on the way the world works and these events will have knock on

effects for us in South Africa and Africa. The KMF has Board structures in both these countries and

receives funding from individuals and organsiations in both.

In the past few years there have been significant changes in the way that people interact with each

other, both at the global level and locally. Those countries with which we are associated have shifted

from looking to neighbours and friends as allies and partners, to moving into a phase of isolationism

and exclusion. There seems to be a new world order developing, one that is more inward looking and

focussed on protecting individual countries interests, as opposed to a world order where the approach

was to solve the common problems of the world and of our communities through dialogue, discussion

and inclusion. We need to decide what kind of society we want for South Africa and the world, for

generations to come.

This may seem very remote and far away from our small organisation and from us here at the southern

tip of Africa, but the world is a very interconnected place in the 21st century and we will be affected by

things that happen both here at home and at the other side of our planet. So we need to pay attention

to these events.

BUILDING LEADERS

In the face of this changing world, young people today who will be young adults soon, need to be

equipped to handle these changes and more changes to come. They will have to be adaptable….. for

the leaders of tomorrow need to have different skills and attributes to the leaders of today.

Leaders in the world of tomorrow, wherever they lead, whether they are leaders in their communities,

in their schools, in their churches, mosques and temples, in the political life of their respective

countries, or in big companies that transcend country borders, are going to have to be adaptable and

wise. Leaders of the future will not be the people who know the most: they will be the people who

enable others around them to reach their greatest potential. Importantly, these leaders will need to

understand themselves first, their own weaknesses and strengths and assess the strengths and

weaknesses of the people around them. These will be the leaders of tomorrow. Enablers.

4

Our revered former President, President Mandela, perhaps one of the greatest leaders of our time said

this:

“It is better to lead from behind and to put others in front, especially when you celebrate victory

when nice things occur. You take the front line when there is danger. Then people will appreciate

your leadership.”

Our society will need lots of these new generation leaders in all spheres of our life… And they are

going to need to know themselves first.

Looking back over the past year it is hard not to be very proud of what has been achieved by our

dedicated staff and our exceptional students in what was another very difficult year. With foresight

and wisdom, our CEO Noëline de Goede and her dedicated staff team have anticipated what it will

take, aside from schooling, for young people to become young leaders.

The programmes introduced into our organisation by our CEO….. “Releasing Eagles” and “Inside

Outside Me”, as well as the camp programmes facilitated by True North, go straight to this issue ……

of learning about ourselves so that we can be the best that we can be. These are programmes

dedicated to guiding our young people to understand themselves and to get the most out of their time

at school, to become balanced and responsible young adults, the new generation of future leaders.

The CEO will discuss these programmes in more detail in her report, but I want to personally

congratulate Noëline and her team for incorporating these support programmes with our regular

curriculum and which will set our scholars apart from others.

THE TRUSTEES

Last year we reported that some of our Trustees were moving on because of other commitments and

this resulted in vacancies on the Board. I am delighted to say we have recruited three new Trustees

to our Board whom will formally be appointed as Trustees within due course. They are Judy Gathercole,

(an independent consultant specializing in coaching and mentorship for professionals in senior

leadership positions) Suzaan Loots (business woman and leader in the field of financing) and Nolovuyo

Ntilashe (the parent of one of our scholars, and who works in the banking field). Each of these new

trustees will bring to the organization new perspectives and a great deal of energy to help us grow and

develop. Each one of them understands the requirements for leadership and I have no doubt will inject

their valuable skills and expertise into the organsiation. Thank you to each of you for joining us and

agreeing to give your time and energy to this exciting project.

We are also very pleased to have Derek Dykman remaining as a Trustee (he is our legal counsel) and

Lynda Cooper who we introduced you to last year, and whose skills include communication and media

expertise. Dakin Parker is our Treasurer and presents us with excellent financial documents for each

Board meeting, working with our finance manager, Lindie Amon, to keep us on the straight and narrow.

Each plays an important role in our organisation and none of this would be possible without them.

We are particularly fortunate to have the dedicated and exceptional support of the founder of the

organisation Richard Mason. He has taken the organization from its small beginnings to what it is

today, and continues to be integrally involved in every aspect of the work. Despite his extremely busy

life in the UK, he finds the time and energy to get to know the scholars, to offer encouragement and

support and to never lose an opportunity to help us raise funds. We are forever indebted to him for

his drive and passion: it goes without saying, that without him none of the 298 children who have been

through our organization would have had that opportunity.

We thank him and all the trustees for forming a great team to help the KMF achieve its goals and

ambitions.

5

LOOKING FORWARD

I am proud to be associated with the staff team of the KMF so ably lead by Noëline De Goede. Through

their exceptional hard work and commitment to our scholars we have achieved the goals set at our

Strategic Planning workshop a few years ago and now it is time to reassess and look at how the

organisation adapts to the new set of circumstances that we find ourselves in. This we will do in the

first quarter of 2017 and, guided by the strengthened board we will endeavour to move the

organisation in the right direction to confront our challenges.

I have not yet mentioned fundraising which remains one of our greatest challenges. The great success

of the fundraising function in October 2016 is covered in the CEO’s report, but we will continue to need

to attract more regular income from our fundraising efforts to put us in a stronger position for the next

few years. These will be some of the issues that we look at in our strategic planning discussions.

We hope to fine tune our programmes, set ourselves on a path to a sustainable funding model, and

face each new year and its challenges with optimism.

Sue van der Merwe

Chairperson

6

CEO’S REPORT

2016 Has been a very busy and positive year for the Kay

Mason Foundation. With our structures, systems and

programme content that were formalised and

strengthened during 2015, 2016 became the year of

implementation and growth.

All our programmes were expanded with many new exciting

workshops and activities. With only three permanent

personnel members it was a huge but exhilirating task to

implement all the activities and we are very proud that we

accomplished everything that was planned for 2016.

2016 was also the year to expand our relationships. We are

very proud and honoured by the relationships and

partnerships that we formed with individuals, companies,

corporates and other Non-Profit Organisations. Without the support of these individuals,

volunteers and companies the Kay Mason Foundation would not have been able to accomplish

what we did in 2016. This includes the fundraising successes we had during 2016, especially

our very first and very successful gala evening that took place in October 2016. We are hugely

thankful for all the support received during 2016 and look forward to strengthening and

growing these relationships in 2017. You can read more about these amazing entities and

individuals in the report that follows.

Once again our scholars did us proud with their hard work, dedication and achievements. The

Grade 6 applicants had two day-workshops added to their selection programme for entry into

our Junior programme. The Junior programme had some cirriculum changes and we faciliated

our first leadership and selection camp with our Grade 7 Junior scholars. Except for having to

work hard academically our Senior scholars could attend a variety of workshops and support

groups this year. We also reviewed and adapted the KMF Senior Scholar rules and regulations

to include the new point system for reward and discipline. Our aim to progressively grow our

programmes and offer quality academic and support services were achieved.

Our aim for 2017 is to strengthen our organisation further. A big focus will be on becoming

financially more sustainable, recruiting more Trustees, volunteers and supporters and building

on the success we have had during 2016. I want to thank the Trustees of the Kay Mason

Foundation who gave their time and expertise free of charge, to support our organisation to

date. Under the dynamic leadership of Sue van der Merwe, our chairperson, this organisation

has gone from strength to strength in the last four years. Thank you, madam chair, for your

strength, patience (at times) and immaculate example.

Lastly, but most importantly, I want to thank our supporters and donors. It is impossible for

us to do our work or to exist without your support. Thank you for believing in our work and

our scholars. You are directly enabling us to provide scholarships to deserving and talented

young children, giving them the opportunities towards great futures. We are tremendously

grateful for your support and look forward to another amazing year with you in 2017.

In the remainder of this report, you can read more about our scholars, programmes,

supporters and achievements of 2016. Thank you for joining us in the belief that a good

education can change lives and can change the world.

Noëline de Goede

CEO

7

KAY MASON FOUNDATION PROGRAMMES

Introduction

2016 is the 17th year of the Kay Mason Foundation’s existence, founded by novelist Richard

Mason in memory of his sister. Our vision is to ensure equal opportunities – building leaders

and achievers and we achieve this by providing talented scholars access to quality education,

support and life opportunities. We believe that quality education creates sustainable change

and have to date assisted more than 298 scholars with a 99% matriculation pass rate.

At the KMF we have the following direct service programmes:

• Grade 6 recruitment programme

• Junior Scholar programme

• Senior scholar programme

• Private scholar programme

• Alumni programme

• Parent programme

Direct service programmes

Grade 6 recruitment programme

The recruitment campaign continued to be well managed and

our scholarships were advertised via the Western Cape

Education Department, local libraries, all community based

religious institutions, facebook and our website. We received

135 applications during 2016 of which 68 scholars were sent

for further academic assessment. Based on these results, we

selected 28 scholars for panel interviews and we added two

workshops this year, which focussed on public speaking and

to specifically assess the scholars’ personality, leadership

skills, behaviour, problem solving, communication, tenacity,

interaction and teamwork ability.

From these interviews and workshops, we selected 23

scholars to join our Junior scholar program during their Grade

7 year in 2017.

Junior scholar programme

The Junior Programme prepares scholars academically and psycho-socially for our partnering

high schools. During 2016, 21 scholars attended our Junior classes. Classes were held every

Saturday except for school holidays and long weekends and since our move to our new offices,

tutoring can take place at our office. Our academic classes focus on Maths, Science, English

and Geography. Our life skills classes include public speaking, art, study skills, leadership

development, debating, communication skills and building risilience and tenacity.

We continuously strive to enhance our scholar development and in 2015 we noticed a

shortcoming in our younger scholars‘ ability to apply independent reasoning with certain

subjects such as History. This resulted in the development and implementation our new

critical and analytical thinking, problem solving and logical reasoning workshop.

8

It was so positively received by our Grade 7 Juniors that we plan to expand this program to

our Senior Scholars in 2017.

We also had the opportunity to have our first ever Junior scholar camp which was facilitated

by True North and held at Wemmershoek. This gave us an insight into each child’s

determination, teamwork and leardership abilities. Our Junior scholars worked hard during

the year, continuously being evaluated, minitored and assessed. Each of them displayed their

potential and we are very proud of these young scholars. Thank you so much to each parent

and Junior scholar for attending all your classes for a whole long year.

At the end of 2016 we selected the following 9 scholars for our Senior Scholarship Programme:

Aluthando Akpaka Cecilia Bester Bernadette Kanku

Zaylon Bruinders Jordan Jacobs Zoë Hendricks

Saadia Kabil Jordan Farmer Tania Mupfure

There are many people we would like to thank for their support with our Junior programme:

- Our amazing voluntary tutors: Ledelle Moe (Art) and Phillippa Abrahams (English)

- Our amazing volunteers: Marie Jones, Delray Ihlenfeldt, Inge Saunders

- Our amazing camp facilitators: True North - Flip Vorster and Eben Minnie

9

Senior Scholar programme

Seniors Programme

A total of 52 scholars were supported during 2016 and we enrolled our biggest group of selected

scholars to date in Grade 8. The following 18 scholars were placed as our new Grade 8 Senior Scholars:

Tony November

Rhenish Girls High

Josiah Cook

The Settlers High Kirshny McKay

Cedar House

Fagan Lenting

The Settlers High

Sidney Adams

Fairbairn College

Ferdous Mokadam

Fairbairn College

Jordan Radj

Fairbairn College

Bilqees Holman

South Peninsula High

Nikita Cook

Gardens Commercial Zahir Hoosain

Cedar House

Simon Manda

Milnerton High Cyra Nel

De Kuilen High

Charney Solomons

Milnerton High

Unam Nkanyaza

Good Hope

Seminary

Sisanda Madwayi

The Settlers High

Thimna Khulati

Plumstead High

10

Lutho Fassie

Claremont High

Asanda Madwayi

The Settlers High

During 2016 we did our first school placements at the following schools: Settlers High School, Fairbairn

College, De Kuilen High and Milnerton High. We are very proud to add these four quality schools to

the group of schools we partner with. KMF scholars are only placed at schools achieving a bachelor’s

pass rate of 60% and school’s performance are monitored on a annual basis.

2016 Was abuzz with activities. We continued with our weekly academic tutoring, quarterly

workshops, formal 6 monthly family and scholar reviews, quarterly assessments, evaluations and

continued support and counselling as required. We are very excited about our new programmes that

commensed in 2016 based on the identified needs of our scholars. These programmes were as follows:

Inside Out Me: Inside-Out-Me is a unique

Youth Group Mentoring Programme

supporting educational and personal

development from the inside out. The

programme motivates scholars to search

for and explore their true identity in a

supportive and therapeutic environment.

By discovering their inner strength and

individual purpose, they become better prepared to consistently make realistic, healthy, balanced

choices in everything that they do, both now and into adulthood.

Inside-Out-Me follows a DESC model that provides for the necessary guidance to the developmental

challenges scholars face at high school:

D - Design: Career direct youth guidance

E - EQ: Emotional Intelligence

S - SQ: Spiritual Intelligence

C - Character that determines success

This programme was implemented due to the behavioural changes or problems that many scholars

start exhibiting during their Grade 9 and 10 years as part of their teenage years. This is the age

group where the KMF has historically experienced the most challenges with scholars, especially

regarding behaviour and personal choices. We found that most of our previous scholars that we

expelled from our scholarship were in grade 9, 10 and 11 due to behavioural problems and as such the

need for a positive intervention was identified.

We sincerely thank clinical psychologist, Henda Joubert, who brings this programme to the KMF Grade

9 and 10 scholars during such an important time in their lives.

11

Female Support Group: This group was implemented on the request of the scholars after our bullying

workshop that was facilitated in 2015. The purpose of these group sessions are to provide a safe

environment where peers can discuss problems, issues, positive experiences and also learn from one

other, support each other and receive direction and help in life.

Often one feels alone with the issues we face. Joining this group

assists one to understand that you are not the only one dealing with

specific issues and that together we can learn how to face life and deal

with matters positively. In 2017 this group will be facilitated by Karen

Cohen, the owner of Purpose Plus, who is a qualified coach and

mentor.

Male Support Group: This group was also implemented on the

request of the scholars after our bullying workshop that was facilitated in 2015. High School is such

an important time of the scholars's life, but it is also a time of change, uncertainties and new

challenges. A controlled environment, together with your peers, is the ideal platform for discussing

daily life issues relevant to teenager boys. In 2017 the Male Scholar support group will be facilitated

by Morné, industrial psychologist and friend of the KMF, as a positive male role model would be the

ideal facilitator for this group.

Subject and Career choices: We were extremely privileaged to have Educational Psychologist, Sanet

Verster liaise with her business partner, Bianca Vermaak, also an Educational Psychologist, to perform

formal psychometric assessments and evaluations with our Grade 9, 11 and 12 scholars in respect of

subject, study and career choices. This enabled our scholars to make correct decisions for their Grade

10 subject choices and their applications for studies at Universities. A huge thank you for your

generosity of time Bianca and for caring so much about the KMF scholars!

Buddy programme: This programme was developed specifically to enhance the life experiences,

exposure, value system, support base and general knowledge of our KMF scholars. KMF does not have

sufficient funds available to give all our scholars all the necessary life experiences such as going to a

movie, visiting restaurants, going on a hike, visiting museums and much more. These experiences

affluent families may see as normal, but most of our scholars does not have the financial means to

experience it. Through our buddy programme KMF Scholars are linked up with a KMF Buddy. This is

an adult person/s or family that will become a support system to the scholar (not financial sponsorship)

and who is there to expose them to life experiences (things that they would not normally experience),

provide emotional support and encouragement.

Most of our KMF buddies are active in the business sector. We do our best to place at least two KMF

scholars together with a buddy for risk management and that we try to match a scholar with a buddy

in respect of personality, interests and needs. Each buddy and his/her KMF scholar/s will set up their

own arrangements in respect of when they meet, how often and how they will connect. KMF can thus

not stipulate a time frame for this interaction, but suggest not more than once per month.

We also interview and do a police clearance screening on all our buddies to ensure the best

opportunities for our scholars. A huge thank you to those families and individuals who availed

themselves to be buddies for some of our scholars. Your input and encouragement are making an

immeasurable positive impact in a child’s life.

12

We are extremely excited about two more programmes that will be facilitated for our KMF Senior

Scholars from 2017 onwards. These programmes are the Releasing Eagles mentorship programme and

the Self-defense program facilitated by Morné Minders.

Releasing Eagles: Mentorship programme:

An amazingly inspiring individual, Candice

Boysen, founded Releasing Eagles (RE) and

it is an absolute privilege for the KMF to

work in partnership with her and her team.

KMF and Releasing Eagles (RE) are busy finalizing a Memorandum Of Understanding where RE trains

mentors and coaches; and also train KMF Alumni to become mentors. KMF Scholars joins this

programme as mentees and each receive their own mentor to connect with. Mentors provide

guidance, advise, support and information, helping scholars to cope with life and to make good

decisions. They also facilitate a variety of developmental workshops during the year to assist with

personal development.

Self-defense:

Morné and his wife Corné, both wonderful volunteers, offered to do self-defense classes for our

scholars and parents. We have not set out times or dates for these classes yet, but are considering

one class per month on a Saturday because Scholars' schedules are already very busy. This will be

implemented in 2017 as well and we are certain that these classes will assist our families in many

different aspects of life.

During 2016 our Senior Scholars again performed exceptionally well, academically

and in many other spheres of life. Below we would like to highlight the amazing

achievements of Logan and Keshia and the results of our 2016 matriculants:

Logan Oppelt (left), Grade 10, was chosen to participate in the Cape

Town Expo for Young Scientists. It is an annual event in which

learners from Grade 6 to 12 showcase their investigative and

innovative science projects. The Expo is a national competition that

aims to inspire and develop young scientists who are able to identify

a problem, analyse information, find solutions and communicate

findings effectively.

Logan was awarded a Bronze Medal for her submission of her

desalination project.

Using two desalination processes to extract fresh water from sea

water: direct heat and solar heat, Logan was able to successfully

verify the similarity in the

chemical compositions of safe-

to-drink tap water, and the

resultant water from her

experiments. She was further

able to identify the direct heat process as the more effective

measure for producing and capturing ready-to-drink water from

sea water.

Keshia Linnit (right), Grade 11, was selected as one of only eight

scholars to attend the 20th Annual Global Classroom Partnership

conference at Ridgewood High School, New Jersey, United States

of America from 9 – 19 June 2016. We are very proud of Keshia

representing South Africa at this international conference.

13

Well done to our three scholars who completed Grade 12 during 2016. Their achievements are:

Siphosethu Fanti – Camps Bay High - Average of 77%

• English 80%,

• isiXhosa 69%,

• Mathematics 74%,

• Life Orientation 92%,

• Accounting 70%,

• Physical Science 73% and

• Visual Arts 83%

Amy Fredericks – Camps Bay High - Average of 76%

• English 75%,

• Afrikaans 77%,

• Life Orientation 72%,

• Mathematical Literacy 67%,

• Business Studies 76%,

• Dramatic Arts 81% and

• History 87%

Laycon Lewis – Rhenish Girls High - Average of 74%

• English 77%,

• Afrikaans 78%,

• Mathematics 71%,

• Life Orientation 84%,

• Physical Science 62%,

• Life Science 69 and

• Consumer Studies 76%

At the Kay Mason Foundation each of our scholars, from Grade 7 onwards, continue giving

back to others each year through doing a minimum of 20 hours voluntary work. It is very

special to hear about the positive experiences our scholars had during their volunteer work

and our scholars truly experiencing the great feeling of changing another being’s life. Their

volunteer work range from helping at community based children’s care centres, libraries,

homeless shelters, food banks, animal shelters and many more. Our scholars know that any

person can make life better for someone else.

14

Private scholar programme

Our first private scholar was accepted in 2015 and we were happy to add another private

scholar in our Junior program during 2016. The aim with this programme is to assist private

individuals who wishes to fund a scholar whom they already have a relationship with e.g. their

employee’s child. The private scholar joins the KMF development programme just like any

other KMF scholar, whilst the private funder pays the schooling costs and developmental

programme costs to KMF.

This programme offers quality support and development to scholars whom otherwise would

not receive such services. It also provides the private funder with peace of mind as the scholar

management, monitoring and evaluation, liaison with the school and all the administrative

matters are dealt with by the KMF.

Alumni programme

Although we do not provide financial support after matric our alumni remain part of our

organisation and the KMF family after graduating from school. We do provide alumni with

advice, information and psycho-social support. We acknowledge that many of our alumni are

extremely busy after school, working hard to complete their degrees, entering the job market

and finding their feet in the formal employment sector.

Despite this some of our alumni still manage to give back to the KMF by joining us at meetings

with prospective funders, assist with Junior scholar classes and tutoring, attend fundraising

events and provide advice and mentorship to our senior scholars. In 2017 we look forward to

engage our alumni in the Releasing Eagles mentorship programme.

It always stays inspiring to hear what our alumni have achieved after leaving school and talking

to them about their path to success. The words that most aptly describe our alumni and their

achievements are: hard work, determination and tenacity. We certainly are very proud of

them and happy to see what positive impact they are making in the world.

15

Parent programme

At the KMF we always keep our parents involved with all our activities, meetings, planning and

specifically the progress and development of their child. Our parents always assist at our

functions and it is heartwarming to see how our parents support each other. We know that

many of our parents experience many difficulties, such as losing a job, losing loved ones, being

a victim of crime and much more. In 2016 one of our parents was even shot in the crossfire

between gangs on his way to work. Despite these horrible experiences and circumstances

our parents still continue to focus on their children and the chidren, our scholars, still continue

to focus on their academic progress. We take our hats off to you!

During 2016 we focussed on growing our support programmes for our scholars and as such

did not host specific workshops for our parents. The parent specific workshops will resume in

2017. Some of our parents however, hosted workshops for our scholars, such as Avi and

Shireen Kazanski and Ziev doing a study skills workshop for our senior scholars. This is what

we call team work!

We want to thank each of our parents/guardians who works hard to support their children

and assist them to achieve their full potential. A huge thank you also to those parents who

continuously communicate with us, you are our eyes and ears in the communitites and we

cannot function optimally

without your input or

feedback.

Sustainability

The impact of the unstable

word economy was

certainly felt in the Non-

Profit Sector and it is

increasingly more difficult

to raise funds and sustain our organisation.

As per our Chairperson's report, the international environment for fundraising is developing

an "isolationist" culture where country support is now mostly turned inward, rather than

reflecting the past tendencies of collaboration. The Kay Mason Foundation has made use of

this trend by successfully growing our local supporter base, while we have a strong

competitive advantage with our UK and US KMF entities that can tap into their own local

funding environments. This then supports our immediate and medium term sustainability

strategy: To continue to develop a larger local supporter base from a variety of income

streams; and to grow and develop our UK and US entities to become more active in their local

funding environments.

The new fundraising strategy that was implemented in 2015 is showing positive results and

only through the exceptional support of our national and international supporters the Kay

Mason Foundation managed to increase our income from R2,025,160 in 2015 to R2,636,634

in 2016.

16

Our fundraising strategy is focussing on the following fundraising areas:

- Big donors: Individuals and Corporates donating R100,000+ per annum.

- CSI Income: Proposals, Matched funding and B-BBEE funding from corporates, trusts and

foundations.

- Core dedicated Income: National and International donors who sponsor a specific scholar

directly or who make a donation commitment of R1,000 per month.

- Mass campaigns: Once off donations and debit orders.

- Events & other initiatives: My school, Tekkie tax and fundraising events and international

donations

Donor area 2015 2016

Big donors 33% 36%

CSI Income 8% 15%

Core dedicated income 55% 20%

Mass campaigns 4% 4%

Events & other initiatives 1% 25%

From the pie chart and graph above it is evident that our Big donor category provided us the

majority of our income for 2016 and Mass campaigns remains to be the smallest contributor

to our funds. It is very interesting to see that Core dedicated income “reduced” with 35% from

2015 to 2016, which is in fact not negative as our events and other income increased with

24%, our CSI increased with 7% and our Big donors increased with 3%. This means that we

are not increasing dependency on one income stream alone and that we managed to grow

our other income streams as was planned.

36%

15%

20%

4%

25%

2016 INCOME STREAMS

Big donors CSI Income Core dedicated income Mass campaigns Events & other initiatives

17

The fact that we obtained and maintained our Level 1 B-BBEE rating for SED and Skills

Development definitely assisted in increasing our CSI funding and we plan to utilize this to

grow our CSI income category even more during 2017.

The big increase in our Events and other initiative income stream is due to our International

donations received and our first Gala event we held during October 2016, which was a huge

success.

The KMF Gala Event Fundraiser

On Thursday, 22 September, the KMF celebrated our first Gala dinner at the renowned D'Aria

Wine Estate in Durbanville, Cape Town. It truly was an evening to remember...

Jessi Africa, a 2015 Alumni of the KMF, amazed guests with her

confident elegance as she opened the evening as MC. Looking (and

sounding!) like she just stepped off the red carpet, she eloquently

guided the evening through an impressive assortment of

conversations, entertainment and touching speeches.

Well worth mentioning was

the address by KMF

chairperson, Ms Sue van der

Merwe who described the

essence of the KMF

programmes so beautifully.

Ms van der Merwe was followed by renowned political

economist, Mr JP Landman who had guests roaring with

laughter at his satirical description of current and past

political views, while emphasizing the immense importance of

good education in South Africa.

18

After dinner it was time to introduce the real reason for the evening. The young KMF scholars

approached the stage, not with trepidation or that little bit of stage fright, but with confidence

and pride in their step. With song and dance they had the crowd immediately captivated!

Then came the moment for individual speeches from these young super stars; each telling his or her

story; where they came from, how they came to be in the KMF programme, what the KMF means to

them and how this changed their aspirations and paths to the future.

KMF founder, Richard Mason rounded off the evening

with a strong account on his founding vision for the

KMF and some of the amazing success stories of the

children that have successfully completed the

programme. Richard ended with a strong appeal for

continued support for the children of the KMF. We

were astonished by the positive reaction to this appeal

and thank every individual and company who pledged

to support the KMF scholars after this amazing evening.

A special note of thanks to the main financial sponsor

of the evening: Johan and his team from Century21

Durbanville who made the event possible; and a further

heartfelt Thank you to all the other sponsors of the

evening: Gloudine Wessels Photography; Checkers;

Lancewood; Uitkyk Estate; D'Aria Estate; Signal Gun

Estate; Spur Foundation; Mr Symington from Paarl Valley Bottling Company and last but not least, John

and his team from D’Aria Function venue.

19

Support from the top

Hats off (or is it beanies off!) to Danie Malan and the other members of Old Mutual Finance who, after

meeting the KMF children at the Gala event, bravely conquered the highest mountain in Africa in

support of the KMF Scholars as part of their Annual Mount Kilimanjaro Expedition.

Mount Kilimanjaro is almost 6,000 metres above sea level and offers many challenges to prospective

climbers, not the least that you pass through 5 different climate zones on your way to the top! We are

in awe of your commitment and determination and offer our biggest THANK YOU for flying our flag at

the top of Mount Kili. May our KMF scholars learn through your inspiring actions that, if you want to

reach the highest level there will be many challenges, but with perseverance and commitment, you

will find that the view from the top is spectacular!

Every year it unfortunately becomes more expensive to send a child to school and every year the KMF

manage to continue sending our very talented scholars to great schools, only because of donors and

supporters who truly care. Each one of you directly enabled us to build future leaders for our country

and the world and we are immensely grateful for your support.

20

THANK YOU

We sincerely thank the following donors who provided financial support and donations in kind during

2016.

Trusts & Foundations Individuals

Fynbos Trust

Haggie Memorial Trust

Joan St Leger -Lindbergh Charitable Trust

Woolworths – My School

Aida van der Westhuizen

Alec Schoeman

Amanda Bloch

Anthony Mason

Anthony Haggie

Adelyn Jones

A Voyiatzis

Betsy Tobin

Cathy King

Charl de Villiers

Chrismaine Stoop

Dakin Parker

David de Villiers

Deborah Johnson

Deena Naicker

Denish Rajpaul

Dr Margaret Ferguson

Elizabeth Spradberry

Freya Berry

Gavin & Tess Joubert

Gill Taylor

Gregory Cooper

Greg Johnson

Gloudine Wessels

Hassu Vallabh

Izabelle Bimson

Jane Mason

Janet Suzman

John Sidney Trahan

JP Landman

Judy Gathercole

Juletta Hirner

Karen Nebe

Kerry Nel

Ledelle Moe

Lord Jamie Grimston

L Thompson

Lynda Cooper

Manuela Grandi

Marthie Horn

Meg and Philip Faure

Mike & Danielle Silver

Noëline de Goede

Pat Mullins

Paula le Roux

Richard Mason

Sasha Knott

Steven Knott

Steward Wrigley

Sue van der Merwe

William van der

Westhuizen

Wynand du Toit

Wendy Mayer

Companies & businesses

Alacrity Technologies

Cape Cement Products CC

Century 21

Checkers

Coronation Asset Management and Personnel

Crossgate Technologies

D’ Aria Estate

Gambit Films

Goldman Sachs

Lancewood

Leading Bullet Ltd

Liberty Lodge: Ruth Parsons

Masthead Pty Ltd

Moore Stephens

Old Mutual Finance and Personnel

Paarl Valley Bottling Company

Pep Stores

Urban Lime: Johnny Friedman

SANNE

Signal Gun Estate

Spur Foundation

Taj Hotel Cape Town

T-Systems

Uitkyk Estate

We thank you for being part of our amazing journey!