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Kind + Jugend Group Booth 2014 Booth Layout: Each rectangular area outlined in red denotes a separate section. Please note that the pictures shown here are from the 2013 show. Brilliant Products 2014 booth is twice the size. Page 1 of 4

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KJ Booth Layout Group Booth Comparison Pavilion Layout Meet Joe Marcucci

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Page 1: KJ Brilliant Baby Products Group Booth Details

Kind + Jugend Group Booth 2014

Booth Layout: Each rectangular area outlined in red denotes a separate section. Please note that the pictures shown here are from the 2013 show. Brilliant Products 2014 booth is twice the size.

Page 1 of 4

Page 2: KJ Brilliant Baby Products Group Booth Details

Brilliant Baby Products Group Booth VS. Stand Alone Booth

26.24 Feet

32.8 Feet

10 Feet

10 Feet

860.8Sq. Feet

kitchenarea

Inclusive fee $10,800 (reduced rate for existing clients of our other pr, media and marketing services)

Page 2 of 4

Page 3: KJ Brilliant Baby Products Group Booth Details

Brilliant Baby Products Booth Location: Hall 11.2 USA Pavillion

Brilliant Baby Products

Munchkin, Medela &

Nuby

Angelcare & Bumbo

Lanisnoh

Baby Breeza

Page 3 of 4

Page 4: KJ Brilliant Baby Products Group Booth Details

Joe Marcucci brings 20+ years of experience in international marketing, sales and management to the

Brilliant Baby Products’ team. In addition to having a Master’s Degree in International Marketing and

Management, he speaks fluent French and Italian, as well as, conversational German and Spanish.

The early years of Mr. Marcucci’s career were spent in the environmental safety sector working for both

Canadian and British companies. He then transitioned to consumer products, specifically in the baby

and infant sector, which is where he has spent the past ten years of his career. His key skills are

strategic planning, distribution network creation and management. He has a strong understanding of

international markets and how economic, social and regional factors, as well as, unique consumer needs

and desires influence consumer buying habits.

Mr. Marcucci recognizes that country market conditions, norms and standards have a significant

influence on what products and services will be successful in a given market. He understands that

ensuring that a product or service is suited for the targeted market is critical to its success. This includes

the product itself and its packaging. Mr. Marcucci believes strongly that strategic marketing precedes

sales and is a continuous activity even as sales grow. His marketing strategies include all the activities

and actions to ensure the product is fit for market, as well as, building the desire, need and want by

consumers for the product or service in question.

Just as Coca Cola is NOT the same all around the world, despite being an international brand, Mr.

Marcucci possesses the experience and knowledge to help your brand and product transfer from the US

to the rest of the world.

Page 4 of 4


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