KIT KAT SensesCommunication Materials

The product• Launched in January 2008 in the UK – the leading country for the rest EU region.• Brand extension of the KIT KAT brand family.• A chocolate treat in sensible portion (165 calories) to be enjoyed as part of a

balanced diet.• Female proposition to fill the gap in the current KIT KAT product range at that time.

The Brand AmbassadorsGirls Aloud are an English-Irish pop girl group, which was created through the ITV talent show Popstars: The Rivals in 2002. The group comprised singers Cheryl Cole, Nadine Coyle, Sarah Harding, Nicola Roberts and Kimberley Walsh.The group achieved a string of twenty consecutive top ten singles in the United Kingdom, including four number ones.

The Brand Ambassadors – Girls AloudBackstage – TV shooting

KIT KAT Senses – PR Event with Girls Aloud

KIT KAT Senses – PR Event with Girls Aloud

KIT KAT Senses – Girls Aloud T-shirt promotion