kirsty fruin brief 6.pdf

7/30/2019 KIRSTY FRUIN BRIEF 6.pdf

1/5

The Typographic Circle is an organisation that holds regular

talks by design led speakers. For each talk there will be a

poster to promote the event, invitations, speaker passes, VIP

passes and a supplement.

The promotional collateral uses images of the speakers

work in order to get people excited about the event and

entice them to attend.

Each event attendee will receive a canvas tote bag

containing: a free poster designed by the speaker, a

supplement, a notepad and pen. The canvas tote bag

contains the events branding and uses a minimal design so

that it can be re-used by the user.

Kirsty Fruin: OUGD303 Brief 6

The Typographic Circle (1/5)


2/5

The supplement will provide the attendee with further

information about the speaker, images of their work and

contact details. Each speakers supplement will be produced

in a different colour and have the number of the talk

and name of the speaker on the c over design for easy

differentiation. This cover information will be black foiled.

The cover design also contains the Typo logo, the date and

name of the talk.

The inner leaves utilise a minimal layout design to enable

the focus to be on the contents of the supplement; large

images are used with white space and minimal body copy.

The inner leaves are printed on GFSmith Colorplan 135gsm

Ivroy stock.

To clearly distinguish the nal section; selected works, the

supplement utilises a stock change. This stock a is pastel

shade of the cover colour to ensure coherence throughout

the supplement. This will be printed on GFSmith Colorplan

90gsm stock.




3/5

The printed promotional collateral uses imagery and a small

amount of type to ensure the reader digests the relevant

information and isnt overloaded with less important infor-

mation. There is a link to the Typographic Circle website for

the reader to nd out more information.

Each spread in the supplement will use a different layout

whilst keeping to the same grid system. This change in the

layout will ensure the reader remains continually engaged.

Short pieces of type are included to provide an understand-

ing of the content.



MadeThought

09.05.2013~19:00

1 KnightsbridgeGreenLondonSW1X 7NW

01

MADETHOUGHT

MadeThought:TenYearsYesterday

An Exhibition ofCuriosity CabinetsPresenting our Thoughts

02Ten YearsYesterday

MADETHOUGHT

We do not believein mimicking trends,

we prefer to createthem.

04Ten YearsYesterday03

09 GFSmith Paper ExhibitionMADETHOUGHT 10

MadeThought:GFSmith Beautyinthemaking paperexhibition

TheBeauty in theMaking exhibition takes

visitorsthrough thehistory of paper and theprocessof itsmakingthrough a seriesofpublic talks,workshopsand exhibitions.Theexhibition aimed to tapinto designersincreasedinterestin traditionaltechniquesand highlighttheauthentic heritageofthisbrand.

15 16GFSmith Paper Exhibition MADETHOUGHT

MadeThought

09.05.2013~19:00

SpeakerPass


4/5

The link on the promotional material will direct the user

to the Typocircle website where information on the cur-

rent talk can be found alongside a link to the speakers web

presence.

This information can be accessed via computer, mobile

phone and tablet device.

The event will also have active Tumblr, Twitter and Facebook

sites to create a social presence and encourage people to

attend the event.

@ ty po ci rc let al k ty po ci rc le ta lk#typocircletalk




5/5

Vinyl waynding stickers will be stuck on the oor to guide

attendees through the talks location. There will also be ex-

hibtion banners errected to ensure the building has a visual

presence of the Typocircle event.

The initial presentation slide for the speakers talk will be

branded to retain consistency with the promotional mate-

rial.

Workers at the event will wear branded t-shirts to make

them easily distinguishable; again these will continue to

utilise the events brand aesthetic.



kirsty fruin brief 6.pdf

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