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The Its Nice That Creative Lottery is a three week na-

tionwide University campus tour where Creative Lottery

tickets are given out to students. Each student is given the

opportunity to win an iPad by simply entering their unique

code online at www.itsnicethat.com.

Creative Lottery

Each ticket has a concealed code; the user is required to

tear open the perforated strip in order to reveal their

personal code. This incorporated element of interaction will

excite the user and engage them in the process.

Codes will be generated using the following number and

letter coding system:

i n t 1 2 3 4 c l

(Its Nice That 1 2 3 4Creative Lottery)

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By directing recipients of the Creative Lottery tickets to

the website to enter their code and potentially win an iPad,

Its Nice That is being publicized and more users will visit

the website. Once on the website, recipients will be inclined

to engage with Its Nice That.

The recipients can also access the code entry site on tab-

lets, phones and other devices. Thus making it as easy as

possible for recipients to visit the Its Nice That website.

The CMYK colours of the printed tickets are translated

through to RGB in order to u se the same colours on

screen as in print. The pattern is made up of the potential

number and letter code combinations.

Creative Lottery Facebook, Twitter and Tumblr accounts

will be active during the three weeks in order to create

awareness of the event through social media. This will ena-

ble Its Nice That to post updates on the tours location and

remind recipients to enter their unique code online.

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Enter

CreativeLottery

@intcreativelottery

intcreativelottery

#intcreativelottery


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D&AD: Its Nice That (4/4)The Its Nice That Creative Lottery tour will visit 17 of the

UKs top Art and Design Universities for three weeks. As

the map shows, one coloured ticket will be given out during

each week.

Its Nice That Creative Lottery ags will travel in the van

and be popped up at each University location the tour visits

in order to create a visual presence at the destination.

Its Nice That Creative Lottery t-shirts will be worn by

the tour staff to create visual awareness of the event. The

t-shirt designs demonstrate how the number and letter

combination pattern can be translated through to surface

pattern design.

The Its Nice That Creative Lottery team will travel the

country in a VW tour bus. The same pattern will be applied

to the vehicle in order to create visual consistency and

allow the vehicle to be easily recognised as it travels the

country.

Creative

Lottery

Creative

Lottery

Creative

Lottery

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