Japan's Brewery Market Share

Asahi 38%

Kirin 35%

Suntory 15%

Sapporo 12%

FY 2014 1H (Billion

yen) Six months ended

June 30, 2014, Actual Six months ended

June 30, 2013, Actual Increase (decrease)

Sales 317.17 333.6 -15.9 -4.80%

Operating Income 13.7 16.8 -3 -18.10%

FY 2014 Full Year Forecast - Income Breakdown

(Billion yen)

Fiscal year ending

December 31, 2014,

Forecast (Revised)

Fiscal year ended

December 31, 2013,

Actual Increase

(decrease)

Fiscal year ending

December 31, 2014,

Forecast (Initial) Increase

(decrease)

Kirin Brewery 714.3 729.1 -14.8 -2.00% 729 -14.6

Operating Income 50.9 51.8 -0.8 -1.70% 54.3 -3.4

STRENGTHS

Diversified Product Offering

Strong Operational Networks

WEAKNESSES

Concentrated Revenue in Japan

OPPORTUNITIES

Increase in Global Beer Consumptions

THREATS

Intense Competition Stringent Regulations