kip mcgrath northern region - online marketing agency

www.OnlineMarketingAgency.co.nz | 09 413 7999 | Unit 1, 1 Airborne Road, Albany


http://blog.setandforgetmarketing.com/2010/10/business-man-found-hanging/

About Us


Slides will be placed online

onlinemarketingagency.co.nz/kip-mcgrath


What we will be talking about today

1. Past & Present Website Marketing

2. Social Media Tips3. New ways people are teaching

and selling online



Before people would just update one website and point the traffic to

that destination.

Now your goal is to have a large presence


Foundation

Two different types of website designers

www.OnlineMarketingAgency.co.nz

People that understand the code

People that focus on the marketing of your

website

Web Coder Web Marketer

Websites: Past Vs Present


Past & Present Website Marketing


Call to Action

Phone Number ofContact details on the Footer & Header of the

site

Fill out the form below



Call to Action



What is Web 2.0



Point of a website

1. Trust you2. Get interested parties to contact you3. Collect contact details



Static websites Vs



Static VS Breathing Websites

Social Media


Protecting your Social Media IP

• Brand, Keywords• 15 Characters• Save your URL’s e.g. Facebook.com/KipMcGrath

Social Media


Google Loves YouTube

•Google owns YouTube•Creating titles for your YouTube videos on how people search•Create a YouTube Channel / Branded•YouTube is used as a Education Resource•Testimonial Videos•Educational Videos

Social Media


Facebook is Important

•23% of online time is spent on social networks•Facebook is still the number #1•People have the average of 130 friends and are connected to 80 pages, events or groups.

Social Media


Facebook is Important

•Competitions / polls / problem solving•You may need permission

•Achievements by students•Photos of certificates and awards•Photos in classrooms•Events•Local news close to your centre•Holiday programes

New ways to teach and sell online


Shopping Cart Technology

http://www.youtube.com/user/KishinoAR#p/u/2/3q5hhXqlDaI

http://www.youtube.com/user/KishinoAR%23p/u/2/3q5hhXqlDaI



www.Ted.com

http://www.Ted.com/



Out Teach Your Competition

http://www.youtube.com/watch?v=lAl28d6tbko

http://www.youtube.com/watch?v=lAl28d6tbko

Marketing Story


An old man, a boy and a donkey were going to town. The boy rode on the donkey and the old man walked. As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding.

The man and boy thought maybe the critics were right, so they changed positions.

Marketing Story


Later, they passed some people that remarked: “What a shame, he makes that little boy walk.” They then decided they both would walk!

Soon they passed some more people who thought they were stupid to walk when they had a decent donkey to ride.

So, they both rode the donkey.

Marketing Story


Now they passed some people that shamed them by saying how awful to put such a load on a poor donkey.

The boy and man said they were probably right, so they decided to carry the donkey. As they crossed the bridge, they lost their grip on the animal and he fell into the river and drowned.

The moral of the story? …………..

Marketing Story


The moral of the story?

In Marketing, if you try to please everyone, you might as well… Kiss your ass good-bye.

Thank you Kip McGrath for inviting us to share our imagination


The Linchpins: Nigel Fowler and Ryan Saville