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KINGFISHER AIRLINESKINGFISHER AIRLINES: ETHICAL AND UNETHICAL PRACTICES

INTRODUCTION:-Firstly I am discussing with you the introduction of Kingf isher Airlines Limited af ter that the ethical andunethical practices. Kingf isher airlines is a largest Indian airline company and has operated more than f ourhundred f lights .It provides both domestic as well as international services. It has around 72 networks ofdestinations, with in or region and abroad or international services. Kingf isher Airlines has holdingcompanies named United Breweries Group.

Kingf isher Airlines is one of the six largest airlines in all over world with given f ive star rating by skytrax . Inthe month of may 09, the Kingf isher airlines has been carried around more than a million of million peoplesor passengers . It has its of f ice in Bangalore and its head of f ice in in Mumbai.

History:-Kingf isher has its of f ice in Bangalore and its head of f ice in Mumbai. The kingf isher airline has started on 9May 2005. Its f irst f light was f rom Mumbai to Delhi. At the time of the airline, Dr. Vijay Malaya said that hehas the capability f or achieving our goals.

Kingf isher is the largest Indian private airline and has their own reputation in the market. Kingf isher was thef irst largest Indian airline to have in- f light entertainment systems on every seat even on domestic f lights. Allthe passengers were given a kit consisting such as a pen , f acial t issue and headphones to use with theIFE system. The passengers were able to watch only recorded TV programming on the IFE system, butaf ter the advancement of technology, an alliance was f ormed with Dish TV to provide live TV in-f light..

On the month of July 14th 2008, Kingf isher introduce its f irst ever Wide body aircraf t , a Airbus A330-200 atthe Farnborough Air show held in July 2008. Kingf isher's f irst Airbus A330-200 was widely billed as the bestA330-200 ever built by Airbus.

On the month of September 3, 2008, Kingf isher started its international services by connecting Bangalorewith London. On the month of 15th sept.2009 the London service was withdrawn due to some problemarises.

Kingf isher Airlines serves more then 50-60 domestic destinations and 7-9 international destinations in 7-8countries across Europe and Asia.

Services:-It provides the various classes which i am discussing below:-

Cabin Classes:-Domestic

First Kingfisher :-

The domestic First Kingf isher seats have a 48inch seat and a 125 degree seat. In every seat there , alaptop and mobile phone chargers available. Passengers can get the latest international newspapers andmagazines. There is also a excellent service on board Kingf isher First cabins. Every seat is equipped with aIFE system , which of f ers a wide range of English and Hindi TV programmes ,Hollywood and Bollywoodmovies, 10 channels of Kingf isher Radio, and 16 live TV channels. Passengers also get noise cancellationheadphones.

Domestic First Kingf isher is only available on selected Airbus A320 f amily 321 aircraf t.

Kingfisher Class:-The domestic Kingf isher Class has 32-34inch seat . Every seat is equipped with IFE systems on-board theAirbus A320 f amily aircraf t. The passengers can access the live TV and Kingf isher Radio, latest movies,English and Hindi TV programmes and still more f eatures etc.

On-board the ATR 72-500 there are 17 colour LCD screens mounted along with loudspeakers f or audio inthe cabin overhead, a head-end unit to handle CDs and DVDs, and a crew control panel. The screensmeasure 12.7cm by 9.3cm, weigh 0.2kg each and are spaced every two or three seat rows along both sidesof the cabin.

Kingfisher Red:-Af ter Kingf isher Airlines, it is Airline Deccan, its name was f irstly Kingf isher airlines af ter it was changed toDeccan and af terwards changed to Kingf isher Red. Kingf isher Airline's and yes it is low-cost class ondomestic routes. Passengers are given in- f light meals and water. Kingf isher Airlines is the f irst largestairline in India to extend its King Club f requent f lyer program to its low-cost carrier as well. Passengers canearn King Miles even when they f ly Kingf isher Red, which they can redeem f or f ree tickets to travel onKingf isher Airlines or partner airlines.

ETHICS :-One of the largest private airline named Kingf isher airlines We or our or the company commitment to ethical, regulation and lawf ul f irm business conduct is not only crit ical to the Firm success to ethical and lawf ulbusiness conduct is important to the Company's success, and also a f undamental shared value of itsemployees. Our norms f or business is very important as other f irm has. We will upload the ethical and legalnorms f astly, so that we can achieve our f inancial goal or objective and the Board of Director as seniormanagement will not compromise with honesty and integrity.

According to these principles, the Board of the Director has adopted this ethical and Business conduct as apath to legal and high ethical norms expected of its Board of Director as a senior management.

Company Acknowledgement has given by the member of the Board of the Directors and its seniormanagement:-

1. The responsibility to run out their duties in an honest and business like manner .

2. They are entrusted with and the responsible f or the over sight of the assets and business af f airs of thef irm in an honest, diligent, f air and ethical manner, or with the duty to make and enact inf ormed decisionsand policies in the best interests of the f irm.

According to the Board of the Director, the Board had adopted this code and the Director of the seniormanagement are expected to adhere to the standards of good f aith, loyalty and the avoidance of conf lictof interest are given below:

In order to perform their dut ies, the directors of senior management will:

1. Act honestly, ethically, openly, having good f aith and with honest integrity.

2. Act responsibly, having good f aith and with care, diligence and competence, without adopting theirindependent judgement to be subordinated.

3. Act in the best interest of , and f ul f ill their obligation to the f irm or company and its stakeholder.

4. Give their best output to advancing or to improving the f irm or company interest and should act in thatmanner so that it will maintain and enhance the reputation of the f irm or company.

5. Abide by all applicable laws and regulations, conf identiality obligations and specially with the Company'sInsider Trading Rules;

6. Should become always f amiliar with the f irm or company business and the competit ive or economicenvironment in which it operates and understand its strategies, the principle plans and the objectives;operation result and f inancial condition.

7. Conduct all things themselves in a courteous, respectf ul and yes in prof essional manner.

8. Always beware of and comply with rules and regulation that govern the conduct of the business in alljurisdictions where the f irm or company operates.

9. Always commit the time which is required to prepare f or, attend and actively participate in importantmeeting of the Board of Director as a senior management on which they serve.

10. Always Disclose potential conf licts of interest that they may have regarding any matters that may comebef ore the Board, and abstain f rom discussion and voting on any matter in which the Director/SeniorManager has or may have a conf lict of interest;

11. Always disclose their duties, as member of the Board of directors and any of Board committees onwhich they act as director of senior management in accordance with their good f aith business judgementand in the best interest of the company.

12. Always inf orm the chairman of the Board of director about the changes in the company like changes intheir employment, governmental entit ies, board posit ion , charitable, relationship with business and otherevents, conditions or circumstances that may interf ere their ability to run their duties or impact the Boardassessment of whether they meet the requirements.

13. Always maintain the private inf ormation of all material non-public private inf ormation about the companyand its af f airs and business.

14. Make available to and share with f ellow Directors and senior management personnel inf ormation as maybe appropriate to ensure proper conduct and sound operation of the Company;

15. Should not enter into, without approval of the uninterested members of the Board of Director , Notenter into, without the prior approval of the disinterested members of the Board, relationship with thecompany in which they will have a personal interest or any other situation which otherwise involves aconf lict of interest.

16. Should not used private inf ormation which is gained in the time of their services as directors of seniormanagement f or their personal advantage.

17. Should provide or give leadership, motivation in implementing or advancing the f irm vision, principles andvalues.

18. Respect the private inf ormation related to the current af f airs of the f irms which is gained in the courseof their own services as Directors, except when legally or authorized required to hide such type ofinf ormation related to the company or f irm.

19. Always use the Company assets and resources properly and saf ely. Company resources as well asassets of other f irm that have been entrusted to the f irm.

20. Never entertainment or enjoy or any other company business f rom people doing business with thecompany or f irm.

All the senior management or Director of the company have annually on or bef ore the month of 30th Juneof every year All Directors and Senior Management Personnel will annually on or bef ore June 30 of everyyear or such other date as may be determined in this regard sign a conf irmation that they have read and willcomply with this Code.

Non-Compliance:-All the suspected violations must be reported to the chairman of the Company of Firm. All the suspectedviolations has been investigated by the company as they have the capability. The Board of Director whoviolate this code may be subject to sanction, has to resign as Director.

Amendments and Waivers:-The company or the f irm was continuously updating its all regulations and policies. The Company iscontinuously reviewing and updating all its policies and procedures and theref ore this Code is subject tomodif ication. The board of directors of the f irm or company have approved the waivers and amendmentwhich is given by the company to the employees.

ETHICAL ACTIVITICS:-

1. Equal opportunit ies provides by kingf ishers airline:-The company will provide equal opportunit ies who are recruited f or their skills , aptitude, experience andability. There is no discrimination among the employees on gender, age, marital status, sexual orientation,religious belief or any other unlawf ul reason is not permitted. who are working in the company. And havegiven equal opportunit ies in their employment.

You are responsible f or upholding and implementing the Group's equal opportunity policy in the workplaceand any other policy dealing with such matters. Details of the Company's Equal Opportunit ies policy can bef ound on the intranet.

2. Health and safety:-The company has already mentioned in the laws and regulations relating to environment that it is our responsibility of every employee to help ensure that their working place environment is both healthy andsaf e f or the benef it of our employees ,customers and other member who are working in the company

And if there is anyone who does not f ollow the laws, the company will take strict actions against them .This all is very important f or company f uture and yes f or employee because you know that Healthyenvironment, better company f uture.It requires you to be caref ul about your own health and saf ety, as wellas the health and saf ety of all those who may be af f ected by your behaviour. You must f ollow allinstructions and guidelines dealing with such matters and co-operate with those responsible f or ensuringthat all applicable health and saf ety requirements are f ollowed. Kingf isher airlines hired a special seniormanager especially f or health and saf ety programs. We need to learn f rom minor incidents and 'nearmisses' in order that we can avoid similar, but possibly more serious accidents in the f uture. We theref oreencourage any employee who is aware of a potentially dangerous situation to report it to their line manageror a senior of f icer of the company without delay.

3. Primary Education

The company also provide quality education to children f or there and also provide nutrit ion which give thechildren to create their interest in study.

Company runs the Awareness programmes.Company provide Inf rastructure f or existing schoolsCompany provide Financing payroll of teachers or support staf f appointed.Company also Providing meals.

3. Water AvailabilityKingf isher airlines has also taken various steps f or conservation of water resources and f acilitate accessto clean and portable drinking water. It includes :

Rain water harvestingProviding portable drinking water to communities.

CERTAIN ACHIECVEMENTS ON THE BASIS OF ETHICAL ACTIVITIES:-Three global awards had given to Kingf isher Airlines awards at the SKYTRAX World Airline Awards.'Best Airline in India' and 'Best Cabin Crew-Cental Asia..Kingf isher RED named Best low cost Airline in india.Kingf isher Airlines has received NDTV Prof it Business Leadership Award by NDTV twice in two year.Skytrax has rated Kingf isher airlines India's 5 Star airline and6th best airline in the world.Agf aqs has rated India's 'Second Buzziest Brand 2008'.The Reporter of this brand ranked amongstIndia's 'Top Service Brand of 2008.A survey is conducted by an company, it is f ound that the Kingf isher airline is the 'India's FavouriteBrand'.A survey is conducted by TNS and has been f ound that Kingf isher airlines is best Asia Pacif ic's 'TopAirline Brand'.Kingf isher airlines has also received the 'Brand Leadership Award' in hospitality.Kingf isher airline has received the Economic Times Avaya Award 2006 f oe Excellence in CustomerResponsiveness.Kingf isher airline has received the 'India's No. 1 Airline in customer satisf action'.Kingf isher airline has received the 'India's most respected companies'.Asurvey conducted by Planman Media in 2006 has rated 'India's 25 Innovation Companies'.A Survey conducted by IMB ,it is f ound that the kingf isher airlines 'The Best Airline' and 'India'sFavourite Carrier'.Kingf isher airlines has received the 'Best New Domestic Airline f or Excellent Services and Cuisine'.Skytrax has given to Kingf isher airlines the best 'Service Excellence 2005-2006 f or a new airline.A Survey is conducted by Business magazine and has awarded the best 'India's Most Successf ulBrand Launch of 2005'.'Buzziest Brands of 2005'.ranked amongst the Top Ten buzziest brands of 2005and 2006 across product categories, in thesurvey conducted by agencyf aqs and The Brand ReporterRated amongst the 'Top Ten Internet Advertisers' by Yahoo.

Rated amongst 'the top ten in the Best Television Commercial Jingles' by NDTV.'Best New Airline of the year' Award f or 2005 centre f or Asia Pacif ic Aviation Award in the Asia-Pacif icand Middle East region.

UNETHICAL ACTIVITIES:-Now I am discussing with you the unethical practices of Kingf isher airlines. And there are many casesagainst Kingf isher.

Case 1:-

Ticket of Kingfisher AirlinesI have purchased a kingf isher airline ticket f rom Mumbai to Bhuvneshwar . And this t icket was booked by one of their travel agents who is working f or there company.I was given the Kingf isher airlines ticket with f acilit ies like meal etc. In the very coming day when I reached atMumbai airport of Kingf isher terminal I was shocked that the f light is operated by Deccan & not byKingf isher. The ticket f or the same plane of Deccan is approx. 4100 and I am already pay the same plane ofkingf isher airline is around 7000 approx. This whole thing is unethical business. When I reached Kingf isherairline terminal I was shocked to know that f light is of Deccan which is f rom other terminal & travel t ime isapprox. 30 minf rom one terminal to other.

Anyhow I managed to board the f light-1) No Meal was served to me as it clearly mentioned on theticket.2) They had not told to us that the f light is operated by Deccan airlines and not by Kingf isher airlines .3) I had paid more For Deccan airline.4)I have sent the mail to Kingf isher and received the reply f romKingf isher of f icials.This whole is unethical business practice by Kingf isher airlines .

Case 2:-

Refund of Voucher issued in place of cancellat ion of t ickets.

My communication has been extremely clear that I would look f orward f or revalidating the voucher issued tome, but in spite of repeated mails I am not able to get a valid response and the customer f riendly att itude-customer f irst thing does not seem to come across. I have also gone through the circular issued by theCivil Aviation authorit ies and drawn the attention of your staf f members towards the same.My request has been to re validate / re issue the voucher, so that I can avail of your services and shouldnot be penalized f or canceling a ticket. Am sure you would appreciate the f act that since the voucher is nottransf erable, I only have to travel- and I would travel only when it is required. Surely I would not avail of anyleave and go to a destination just to avail the voucher. You may also want to consider the option ofref unding the same.The intention of encouraging me to use your services or an attempt to do so has not ref lected so f ar.Going by the book and snapping the relation is the simplest thing that one can do. I know f or sure that anorganization of your stature and repute is brand conscious and customer f riendly, quite surprisingly theresponses received are contradictory.This is totally unethical practices of kingf isher airlines.

Case 3:-

Unclear Excess Baggage Rules by Staff at the CounterThe staf f at the kingf isher counter is unaware of the contract f or carriage rules and is misguiding thepassengers .I was carrying an important demo to be shown to some buyers and this weighed more than35Kgs. The person at the counter declined to accept the baggage and I had to cancel the ticket andmeetings f or next day. I travelled without this baggage and now the airline has asked me to produce copiesof the past counterf oils to justif y their posit ion.The lot appears to be unqualif ied f or their jobs and takesthe passengers f or granted at the cost of the passengers' expense I wish the Chairman of this airline Mr.Vijay Mallya notices this complaint and takes appropriate action to keep up the reputation of his airlines.

Case4:-

Refused to refund/issue another t icket .I had booked a ticket f rom Delhi to Pune on 16/06/2009,ane the departure time of that airline was 8:50 pm.But when I reached Delhi airport, I was surprised that the departure time of f light displayed on the boardswas 9:15 pm Then I go to customer support and had conf irmed that the departure time of f light was 9:15. When I came to airport I was surprised that f light was on time, when I asked the Kingf isher executivesabout this case their reply was "Sir, we are extremely sorry, look they have the obesity to say sir we areextremely sorry this happened due to a communication gap between the Crew members and the executivesat the ticket reservation counter." So, I asked f or another Ticket in place of my ticket or to ref und the amount, but they ref used. They havejust provided me re-booking charges of Rs. 750 when I issued another t icket (paying Rs. 3000 extra f or it)f rom them on the spot. I want the f ull ref und of my ticket as I have to suf f er due to some communication gap between their ownstaf f .

Case 5:-

Frequent Cancellat ion/Rescheduling of FlightsI am Pursuing Engineering in SASTRA University Tanjore Tamil Nadu. When I came f or vacation and thecollege was to reopen on 24th june 2009. I had reserved the tickets f rom Delhi to Chennai in Kingf isherAirlines scheduled to depart f rom the airport is 12:15 PM. Bef ore leaving f rom Airport I checked theKingf isher airline site and f ound that the f light was on time. But when I came to airport I came to know thatthe f light has been cancelled af ter reaching the airport. When I returned home which is nearly 30 kms f rommy house. The Kingf isher airlines did not provide proper inf ormation and i have to cancell the onwardrailway ticket f rom to chennai to trichy and lost around Rs 750 as it was booked under tatkal. And also ihave incured a sum of Rs 1000 towards conveyance f rom residence to airport and vice-versa. So I haverescheduled my travel f or 25th f or IT-232as I could get the railway reservation on 25th only by a trainleaving at 3:30 PM. Today morning I was inf ormed through my f ather's mobile that the f light has beendelayed and will start at 8:50 Hours. This has created a conf usion and contacted the airline and thy inf ormthat no such rescheduling has been done. In the evening one more message came that the f light has beenrescheduled f or 1 PM which will again result in cancellation of the railway reservation as i would not be ableto catch it as the probable time of the f light would be around 4 PM if at all no more rescheduling take place.So I am still not sure about my travel plan Already on account of the above I have lost 2 days attendanceand also important classes and lab. Because of this I have to f ace university authorit ies f or explanation. Bythe above act of Kingf isher Airlines i have lost around Rs 5000 & a lot of peace in my mind. For the last 2days i was in great tension so i hereby request that proper punitive action against the airlines. A properresponse f rom you would enhance the reputation of your organization.

Case 6:-

Contaminated Water Served on-board

When I had travelled f rom Jamshedpur to Kolkata on the 30th of April, 2009. When I was served with abottle of water on-board which was contaminated and had f ungus in it . On the basis of mere f aith thatairlines provide non-spurious edibles and drinking water, I had consumed the water post which I startedhaving nausea. I immediately escalated the matter to the cabin crew who af ter inspecting, agreed that thewater had f ungus and the only thing that she can do is lodge a f ormal complaint which I presume has beendone. On disembarking in Kolkata, I vomited thrice and af ter that my health has deteriorated.My health had got af f ected and I missed all the important appointments which was held in Kolkata on the30th of April, 09. I have sent many emails to kingf isher airline of f ice but the only one reply that I had got is"We have tell the issue immediately with our suppliers who are conducting a through investigation into thematter .We thank you f or your f eedback and hope you will f avour us with your blessings".This has been going on f rom the past one month now I think Kingf isher Airlines should take a r of theseriousness of this situation and compensate me accordingly.

Case 7:

Delay and non comfortable seats:-When I had travelled through Kingf isher on 28.05.09 f rom delhi to hyderabad . In this day the f light was late ,something around 40 minutes and we are sitt ing in the plane f or almost one hour as the f light got delayedaf ter boarding the f light.On the same day when I came again, the f light was again late something aroundmore than eighty minute. And there is no arrangement was made f or snacks etc f or the morning andevening f light at the airport.

There is no f acility on the seats in the plane on the return journey which caused lot of problems to thepassengers. I have never seen this kind of unavailability of in the plane.You s such planes which are so inconvenient to travel. This all case shown that the Kingf isher had donevery unethical practices.

REFERENCES:-1. http://www.f lykingf isher.com/

2. http://en.wikipedia.org/wiki/Kingf isher_Airlines

3. http://www.consumercomplaints.in/complaints/kingf isher-airlines-c65177.html

KINGFISHER AIRLINES: ETHICAL AND UNETHICAL PRACTICES

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KINGFISHER AIRLINESKINGFISHER AIRLINES: ETHICAL AND UNETHICAL PRACTICESINTRODUCTION:-History:-Services:-Cabin Classes:-DomesticFirst Kingfisher :-Kingfisher Class:-Kingfisher Red:-ETHICS :-In order to perform their duties, the directors of senior management will:Non-Compliance:-Amendments and Waivers:-ETHICAL ACTIVITICS:-1. Equal opportunities provides by kingfishers airline:-2. Health and safety:-3. Primary Education3. Water AvailabilityCERTAIN ACHIECVEMENTS ON THE BASIS OF ETHICAL ACTIVITIES:-UNETHICAL ACTIVITIES:-Case 1:-Ticket of Kingfisher AirlinesCase 2:-Refund of Voucher issued in place of cancellation of tickets.Case 3:-Unclear Excess Baggage Rules by Staff at the CounterCase4:-Refused to refund/issue another ticket.Case 5:-Frequent Cancellation/Rescheduling of FlightsCase 6:-Contaminated Water Served on-boardCase 7:Delay and non comfortable seats:-REFERENCES:-