kinetic social: insurance company drives engagement with driver's ed quiz
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www.kineticsocial.com [email protected]
Insurance Company Drives Engagement with Quiz
The Challenge The third largest personal insurance company in the U.S. partnered with Kinetic Social to drive site traffic and engagement with an online Driver’s Ed Quiz. The intriguing creative content featured on Facebook and Twitter asked: “Can you still pass Driver’s Ed today?” The interactive quiz measured driving knowledge, sending users offsite to the insurer’s website.
The StrategyOver a two-week flight date, the Kinetic team optimized targeting by developing custom interest buckets based on keywords and potential user profiles. User interests were then grouped into targeting categories encompassing driving, and those interests related to “driving enthusiasts.”
As part of an ongoing partnership with this advertiser, we’ve leveraged the learnings from this success and applied them to additional campaigns; constantly iterating and improving to achieve the most effective results as their social agency of record.
The unique combination of strong creative, an engaging call-to-action, and delivery of an entertaining quiz experience made for a successful, branded experience on social.
The Roundup
4+MMImpressions on
Facebook and Twitter
101,666 Quiz Visits
6.11% CTR on Facebook
1.10% Engagement rate
on Twitter
Insurance Company@insurancecompany
Insurance CompanySponsored
INSURANCECOMPANY.COM