KIMYE BEING PREGGO

Reach - Facebook

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Reach II – Facebook and Twitter

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Reach III - Instagram

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“Instagram is my favorite right now, but it changes.” Facebook is good for getting the message out, building the brand. “Twitter is fun,” she says. “But Instagram is such a

part of your personality. You can put up quotes or photos or anything you want.”Kim Kardashian at the Marketingland.com

Response

• Every instagram post from Kim Kardashian has a minimum of 1000 comments

• Kim is campaigning for the papparazzi to leave Hollywood babies alone

• Most people comment positively on photo’s of North• Even though the positive attention, Kim doesn’t post

photo’s of North often• Kim has lost a lot of weight since she had the baby

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Replies

• Mostly positive about North• North receives a lot of designer clothing as a

present• The reply to Kim’s plead to stop paparazzi

from harassing Hollywood babies• There is a spread between positive and

negative about Kim K’s pregnant looks• The negative replies call her ugly and fat

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Sentiment

• The sentiment in replies to Kimye and North vary from positive to negative

• There isn’t really a neutral sentiment to their family

• There is a lot of

discussion between fansand haters

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Sentiment

• Kanye often does entire rants in caps lock on twitter

• Kim recently made a blog post about racism, because of North

• Kim is labeled as being calm while speaking her mind; Kanye mostly agressive

• North is probably just hungry all the time

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Sentiment (from the people)

• Not many recent tweets about pregnancy• A lot of people think North is a stupid name

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Sentiment

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Actions

• Kanye West is doing a Yeezus world tour• Kim Kardashian is campaigning to limit

paparazzi access to Hollywood kids

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Sentiment

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Conclusion

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• Whenever Kim or Kayne post up a picture on instagram it gets thousends of likes within seconds (Vogue picture has 698K likes)

• Major brands like Kenzo and Roberto Cavalli sent specially designed clothes• Baby North West has his own Facebook page which has 81,324 Likes