kim garretson, realizing innovation; and asif khan, location based marketing association: engagement...
TRANSCRIPT
1
Dissecting Engagement in the Physical World
Kim Garretson@KimGarretson
Asif Khan@AsifRKhan @TheLBMA
2
App World Becoming Notification World
App World Becoming Notification World
3
Reinventing the Digital Circular As a Notification Service
API
HOME.COM Retail Advertisers
Out Of Stock
Price Alert
Wishlist
Get Alerts
Searches & Topics
Social Shares:
TRACKIF INTENT PLATFORM
Buy
Email MarkeDng CRM PersonalizaDon & RecommendaDon
Merchandising
Favorites:
Alerts
Mobile
The Location Based Marketing Association is an international, not-for-profit group dedicated to fostering research, education and collaborative innovation
at the intersection of people, places and media.
We live at the intersection of:PEOPLE, PLACES & MEDIA
Formed in 2010, 1,000+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta, Dallas, Seattle, Chicago, Los Angeles, Amsterdam, Berlin,
Edinburgh, London, Dublin, Madrid, Singapore, Sydney, Stockholm, Austin, Sao Paulo, Hong Kong, Milan, Paris
The Location Ecosystem
85%Of all data has a location element
Location Is The New Cookie
What Is A Screen?
Augmented Reality
Leveraging The IOT
Leveraging Real Time Data
Telematics + Wearables
Funcational Content
Location + IP
WiFi, Beacons & Bulbs
Blending Media
Location Informs Context
Drawing Attention & Emotion
Key Takeaways“A place is wherever you are right now”
“Location is the New Cookie”
“LBM is not only about mobile, but the integration of media around places”
