Brand Proposal for Annette HarrisPRESENTED BY CROWN POINT DESIGN, MOLLY KIEMEL

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Table of Contents

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SCOPE OF WORK ............................ 4

LOGO DESIGN 1 ............................. 5-6

LOGO DESIGN 2 ............................. 7-8

LOGO DESIGN 3 ............................ 9-10

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Scope of Work

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In the next few pages I have put together three logo designs that I hope will be pleasing to your eyes. By adding hearts and crowns I have put together some “divalicious” logos that will bring your search to a halt. Matters of the Heart is an amazing non-profit organization that will be absolutely successful at informing people about healthy heart life styles.

M A T T E R S O F T H E

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M A T T E R S O F T H E

M A T T E R S O F T H E

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Logo Design 1 ELEGANT AND “HEARTY ”

For this design I wanted to go in a route that was elegant. I took the heart, the crown and then font that was chosen and put them all together. The heart, as you see, is a pale red with a deep red crown on top. I made “Matters of the” the pale red from the heart and “Heart” the deep red from the crown to tie the design all together. To the left I have put together a few items the logo might be seen on. A t-shirt, bag and key chain are great ways of showing off the logo. On the bottom I have also created a banner for the logo, just something extra to show different ideas.

M A T T E R S O F T H E

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M A T T E R S O F T H E

M A T T E R S O F T H E

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The Design of logo 2 I wanted to head down the path of business professional. Keeping the heart and crown from the first logo I went ahead and made a simplistic logo with a classy feel. With a deep red in the logo I threw a pale red gradient in the stroke. Tying the “togetherness” of the logo with the same colors in the font and a brush stroke around the word “Heart” replicating the same stroke around the heart itself. To the left you will see the logo in most seen places and a nice web page banner.

Logo Design 2 CLASSY AND PROFESSIONAL

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The final logo, logo3, was aiming for a different kind of vibe. I tied the rhythm in with the heart and added a simple san serif font in the middle of the heart. By looking at this logo you can see that this non-profit organization informs people about the heart. I added the crown in to give it a diva type of feel. Although this design is somewhat busy, I feel it gives off a good vibe.

Logo Design 1 ROYAL AND INFORMATIVE

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