kickapps social strategy 2011
DESCRIPTION
Our latest Social Strategy offering, post-KIT Digital merger. For more information, contact us at [email protected] or visit www.kickapps.comTRANSCRIPT
KickApps Social Strategy Offering
Spring 2011
A KIT Digital Company
www.kickapps.com
You have questions. We have answers.
KickApps Social Media Strategy team is here to help you figure out the best possible solution for your brand before you start building.
It’s a wise investment that will wind up saving you both time and money.
The following pages outline all the questions we can answer for you.
A Kit Digital Company
WHAT IS THIS THING CALLED SOCIAL MEDIA? HOW DO I KNOW IF I’M DOING IT RIGHT?
KickApps Social Strategy team offers
EDUCATION seminars on a variety of
topics for small or large groups. We’ll
explain the difference between social
engagement (which can happen on your
domain) and social media (which often
refers to outside sites)
A KIT Digital Company
HOW’S MY COMPETITION DOING? WHAT ARE ALL THESE PEOPLE SAYING ABOUT MY BRAND WHEN I’M NOT LISTENING?
KickApps Social Strategy team offers a
full RESEARCH report including
competitive, category and SWOT
analyses. We have relationships with
Radian 6, Google Analytics and
Omniture for more data-driven
engagements.
A KIT Digital Company
COMMENTING? USER VIDEOS? FACEBOOK PAGES? ACK! WHAT SHOULD I DO FIRST?
KickApps Social Strategy team takes
the research we’ve compiled and
develops an engagement STRATEGY
for your brand. We start by figuring out
your business goals and your staffing
capabilities. From there we’ll develop a
set of recommendations on which tools
to use and when, along with a series of
suggested promotions to get them
going.
A KIT Digital Company
WHAT GOOD IS HAVING ALL THESE “FANS” IF NONE OF THEM ARE BUYING ANYTHING?
KickApps Social Strategy team uses our
proprietary Social Selling plan to help
you determine the best STRATEGY for
using the social web to increase
revenue. We’ll even show you how to
design your site to optimize this
behavior, and explain why it’s important
to include both offensive (proactive) and
defensive (reactive) components in your
social engagement strategy.
A KIT Digital Company
WHAT SHOULD WE BE POSTING? WHO IS GOING TO BE POSTING IT? WHAT’S A COMMUNITY MANAGER?
KickApps Social Strategy team can help
you PLAN your social media content
strategy: everything from editorial
calendars to organizational charts to
finding (and explaining) the roles and
responsibilities of a community
manager.
A KIT Digital Company
HOW DO WE ACTUALLY BUILD THESE SITES? AND HOW DO WE LET PEOPLE KNOW THEY EXIST?
KickApps Social Strategy team can help
OVERSEE the design and user
experience to ensure your sites are
meeting your “Social Selling” goals.
We’ll also advise you on ways to
PROMOTE your new sites so your
customers can find them.
A KIT Digital Company
OUR SOCIAL SITES KEEP GROWING. HOW DO WE KEEP UP WITH THEM?
KickApps Social Strategy team offers
full SUPPORT for your social
engagement programs. Everything from
coaching to training to best practices.
We can also help you identify your most
influential community members so you
can turn them into Brand Evangelists
who’ll help you in your marketing
efforts.
A KIT Digital Company
HOW DO I KNOW IF THIS IS WORKING? CAN I MAKE ANY MONEY OFF OF IT?
KickApps Social Strategy team can help
you DETERMINE ROI on each new
project. That means figuring out what’s
realistic and which results each of your
internal audiences are most interested
in.
A KIT Digital Company
WE’VE HAD THIS SITE UP FOR SIX MONTHS-- IS IT STILL WORKING? WHAT ELSE SHOULD WE BE DOING?
KickApps Social Strategy team can
perform a SOCIAL AUDIT to determine
where your brand’s social engagement
plan is at. We’ll look at what’s working,
what’s not, what’s changed in the past
six months and how you should react to
it.
A KIT Digital Company
CAN I GET HELP ON AN ONGOING BASIS, SOMEONE TO ADVISE ME WHENEVER SOMETHING COMES UP?
KickApps Social Strategy team offers
CONSULTING on all matters social for
a relatively modest monthly fee. We are
available on-site, via video conference
or over the phone.
A KIT Digital Company
WHAT CAN I EXPECT IN TERMS OF DELIVERABLES?
The ideal engagement starts with our
Social Strategy team visiting your
offices and meeting with all your key
decision-makers. Everyone from sales
to marketing to IT. We’ll then deliver a
detailed report with analyses,
conclusions and recommendations.
Once you’ve reviewed the report and
our recommendations, we can decide
which features and programs to
move forward with.
A KIT Digital Company
WHAT DOES YOUR PROCEDURE LOOK LIKE? WHAT CAN I EXPECT AT EVERY STEP?
A KIT Digital Company
1. We visit your office to learn more about
your company.
2. We conduct research on you and your
competitors.
3. We identify a social selling goal to build
your social experiences around.
4. We plan a series of “quick win”
promotions that can help kick start your
program.
5. This is all presented in a detailed report
along with recommendations on
platforms, functionality and determining
ROI.
6. You decide which components you
want to move ahead with and we
engage our Production teams.
7. We offer guidance on everything from
staffing to editorial calendar to user
experience flow.
8. We help with launch, providing best
practices and other support.
9. We provide ROI metrics and
recommend tweaks to the program
based on the results.
10. Within 3 to 6 months, we conduct a
Social Audit to ensure optimal
performance
SOCIAL STRATEGY TIMELINE
A KIT Digital Company
