Kick Some Gas ReportClient: Sweepstakes.caCampaign Dates: May 1 – Sep. 30, 2016Date Prepared: October 4, 2016Prepared By: A. Page

Creative

Campaign ReportCampaign Statistics

• 183,905 visitors (total response)

• 6,854 PURL visitors (10.17%)

• 154,724 share/social response (60.33%)

• 22,327 other (unmeasurable response 29.49%)

• 46,153 submissions

• 11,305 unique opt-ins (6.15%)

• 7,313 new opt-ins

• 5,690 shares (50.33%)

Results Notes

Google Audience (kicksomegas.com)

• Google indicates 43,821 visits

• 21,222 unique visitors

• 48.4% new visitors

• 136,033 page views

• 3.10 pages / visit

• Average time on site was 1:46 minutes

• 20.36% bounce rate

Google Results

RAVEN5 Media Email Statistics

Campaign Date Recipients Sent Opens OpenRate Clicks ClickRateKicksomegas1 5/17/2016 R5Media 93,929 17,456 18.58% 1,695 9.71%Kicksomegas2 6/14/2016 R5Media 91,442 11,274 12.33% 953 8.45%Kicksomegas3 7/12/2016 R5Media 90,979 14,509 15.95% 1,300 8.96%Kicksomegas4 8/16/2016 R5Media 98,163 13,728 13.98% 1,288 9.38%Kicksomegas5 8/25/2016 R5Media 97,382 10,630 10.92% 1,000 9.41%Kicksomegas6 09/13/2016 Men'sDealZone 156,913 15,765 10.05% 1,765 11.20%TOTAL 628,808 83,362 13.26% 8,001 9.60%

Traffic Results

Sharing Vehicles

Funnel

Apply For a Car Loan Clicks (canadaautofinance.ca)

1,037 users driven to http://www.canadaautofinance.ca/?affid=ap001895&subid=wingasoline throughout the contest period.

RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated.

Conversion & Engagement Value

Website views – 136,033 - $4,080.99Website visit – 43,821 - $43,821.00

Email opens – 83,362 - $8,336.20Email clicks – 8,001 - $8,001.00New email opt ins – 7,313 - $43,878.00

Social impression – n/a – n/aSocial Facebook – n/a - n/aSocial Twitter – n/a – n/a

Total Value $108,117.19

Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social - impression $0.001, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1

Metrics

Congratulations!Yah You!

RAVEN5 works with clients solving their primary business challenge, finding new prospects and new customers. We

provide services in creative, design, branding, digital, strategy and communications. We work with our clients to find new customers, build online engagement and in-store sales.

Creating Experiences as Unique as your Customers

The primary objective of contest marketing is to build brand marketing

channels. RAVEN5 programs will:

• Increase brand awareness

• Build email lists• Develop social following

• Collect consumer data• Distribute coupons