Kick off Your DASH For

Good Health Southern Style

Eating Campaign

Kick off Your DASH For

Good Health Southern Style

Eating Campaign

Rosetta Swinton, RN, FCNMUSC Stroke Belt Elimination Initiative

Rosetta Swinton, RN, FCNMUSC Stroke Belt Elimination Initiative

KEYS TO SUCCESSFUL PROGRAMKEYS TO SUCCESSFUL PROGRAM

Leadership• The first component of a successful program is good

leadership, that begins with YOU! YOU!

• Pastoral support

• Pull together a team of people who are passionate about the project and include youth

• Include team members who have expertise in PR/marketing

• It’s best to keep the size of the team limited to 7 to 10 people. Perfect size for a health ministry team.

• Recruit Committed participants

KEYS TO SUCCESSFUL PROGRAMKEYS TO SUCCESSFUL PROGRAM

Plan

• Plan your strategy of who to reach – Brainstorm– Invite other churches to be members of

the planning committee– Plan the who, what, where, when

KEYS TO SUCCESSFUL PROGRAMKEYS TO SUCCESSFUL PROGRAM

ADVERTISINGADVERTISING

• Direct Mail• Newsletters and Media Relations – local

media contacts ( TV, radio and papers)• Posters and Flyers• Poster/flyer• News release• Newspaper Ad – Community News• Partner with other churches in the

communities you serve for community partnerships

• Worship bulletin insert• Outline the schedule of the sessions

Host a Kick Off DASH ProgramHost a Kick Off DASH Program

Registration for the DASH sessionsRegistration for the DASH sessions– Develop a task list– Timeline– Budget – The planning team needs a clear

understanding of their responsibilities and deadlines.

– Be realistic and start with a program duration of two to three months

Host a Kick Off DASH ProgramHost a Kick Off DASH Program

Kickoff activities to gain interest of participants can include:

– Cooking demonstrations

– T-Shirts

– Goody Bags

– Taste Testing of DASH for Good Health Southern Style recipes

Host a Kick Off DASH Program cont’d Host a Kick Off DASH Program cont’d

– Design a Logo of your DASH program ( Initiate this in advance and announce 1st, 2nd & 3rd place winners

at the kickoff and present certificates)

– Have a T-Shirt contest – (Initiate this in advance and announce 1st, 2nd & 3rd place winners

at the kickoff and present certificates

– Healthy Recipe contest – (Initiate this in advance and announce 1st, 2nd & 3rd place winners

at the kickoff and present certificates)

Host a Kick Off DASH ProgramHost a Kick Off DASH Program

Program ImplementationProgram ImplementationProgram ImplementationProgram Implementation

• Provide the DASH for Good Health Southern Style training sessions

• Make it FUN!

• Motivate people to change behavior

• Be a model for your participants as well as participate with them

Evaluation Evaluation

• Critical – get feedback from your participants to improve the program

• Determine if long-term eating behavior was changed.

• Receive input about the training guide, the session format etc

• Make any necessary changes or revisions and do it again.

Evaluation Evaluation

BREAK OUT SESSIONBREAK OUT SESSION

1. Choose a Speaker & Recorder

2. Plan your DASH Kickoff Event for

March 2008- Nutrition Awareness Month

3. Reconvene after 15 minutes Share your Kickoff Plan