kick it 3v3 soccer partnerships
TRANSCRIPT
2016 Youth Soccer Grassroots Activation
Produced By: North American Sports Group
Overview• Kick It Youth Soccer tour is
celebrating 26 years of operations annually reaching 100,000+ players, coaches and families.
• An unparalleled 45+ market, youth soccer activation platform.
• Offering consistent onsite and digital branding, messaging and operations
• A weekly turnkey activation set up, execution, teardown, transportation and storage.
WHO: Founded in 1989 by Dan Cramer; Kick It is the nation’s largest and original 3v3 soccer tour.
WHEN: Weekend-long tournaments May – August 2015
WHERE: 45+ cities nationwide catering to soccer moms, dads, and kids. Consumers spend 12+ hours on-site over the course of the weekend. There are 45+ local events, Super Regionals, Elite Invitations and a World Championships in Vail Colorado.
Participant Age Breakdown
Male Female47%
53% Attendance Breakdown
59%
6-12 years old13-15 years old16-19 years old20+ years old
21% 9% 11%
45+ National tour eventsAthletes in 2015Total attendance in 2015
25,000+220,00
0+ Multi CulturalHispanic30
%
Demographic
Albuquerque, NM (2)Austin, TXAtlanta, GABallston Spa, NYBentonville, AKBaltimore, MDBirmingham, ALCharlotte, NC Chattanooga, TNChicago, IL (2)Cincinnati, OHCleveland, OHColumbus, OHColorado Springs, COCouncil Buffs, IADallas, TX (2)Denver, CO (2)Des Moines, IADetroit, MIGreeley, CO (2)Hartford, CTHouston, TXIndianapolis, INJacksonville, FLKansas City, KS
Long Island, NYMemphis, TNMilwaukee, WIMiami, FLNashville, TNNew Orleans, LAOmaha-Council Bluffs, IAOrlando, FL (2)Philadelphia, PAPhoenix, AZPittsburgh, PARaleigh, NCSacramento, CASalt Lake City, UTSaratoga Springs, NYSan Antonio, TXSpokane, WASt. Louis, MOStatesville, NCTampa, FLTulsa, OKWashington, D.C.Worcester, MA
Regionals & NationalsBentonville,
ARTulsa, OKDallas, TX York, PA
New England, CTVail, CO (Kick It World Championships)Dallas USA 3v3 CupOrlando Disney 3v3 Nationals
Local Tournaments
Local Tournaments
Tour Markets
Drawing from over 6,000 participating 3v3 teams in the United States and sanctioned Kick It 3v3, USA 3v3 and FUTBOL 3v3 to Vail Colorado is an International destination city with world class hotels, restaurants and nightly family entertainment. For over 15 years Vail has been the host of the Rocky Mountain 3v3 Regional tournament hosting 275+ teams annually and the new host city for the Kick It 3v3 World Championships the last weekend of July.
3v3 Soccer World Championship
North American Sports Group iPlay Initiative connects the dots with our local non profit and corporate partners by providing proceeds from merchandise sales, sponsorship support and registration fees to build an annual legacy program in the community to which we serve.
Social Responsibility
Onsite Activation• Athlete Village 20x20 Footprint• Onsite Signage • Field 3x10 Dasher Boards• Sampling• Data Capture• Player / Coaches Awards• Player Swag Bag Stuffers• Access to User Generated Content
User Generate Content
Our YouTube Grassroots Sports Channel provides our partners with produced :60/:120/:180 highlight shows featuring event User Generated Content.
436,500 Page views
Kick It website Kick It FacebookDigital Database
26,000+ Followers 500,000+ emails
18% open rate(75,000 addresses)
Digital Media Support
Local Media Support• Kick It Tour secures local media rights deals in each
market with Radio Station Groups and Cable Operators. • Brand inclusion and all on-air and digital promotional
support• Media Promotion (Minimum of 8 weeks out)• Three (3) live mentions per day, per station when
available.• Minimum (25) :60 second recorded promotional
announcements per week.• Inclusion on website with link to register.• Inclusion on Community Calendar on website.• Distribution of literature at station events and/or display
of signage for event.
2015 Brand Partners
Sanctioning PartnersA tremendous value of a Kick It partnership is access for activation at the Disney 3v3 Nationals hosted at the ESPN Sports Complex At Walt Disney World, USA 3v3 Nationals in Dallas and the Kick It 3v3 World Championships in Vail, Colorado.
LogisticsNASG owns (6) 53’ Trailers for equipment transportation providing efficiency in logistics costs. Our 5,000 square foot warehouse in Denver provides a hub for equipment, awards and merchandise production, distribution and post event storage.
"We really look forward to continue working with North American Sports Group—with the support of our local member Federation, USA Basketball—to continue organizing high-quality events for years to come.” Alberto Garcia-Secretary General of FIBA Americas "In My 9 Years as Event Manager at
Disney/ESPN Wide World of Sports, North American Sports Group executed the best event that I have ever seen at the ESPN Sports complex." Michael Cain-Director Event Operations ESPN Wide World of Sports
Testimonials
