khadirah s. hobbs’ portfolio what is included?...khadirah s. hobbs’ portfolio what is included?...

Khadirah S. Hobbs’ Portfolio

What Is Included?

The following 43-paged portfolio documents original work I have done in relation to Digital Marketing.

You will see documentation of:

● Google, Bing, & Facebook Ad Campaigns I have created ● Google Analytics Dashboards and Reports I put together ● SEO copy I created and added to websites ● Website Designs I have created for both service-based clients and e-commerce

websites (Shopify) ● Landing Page Designs and software

My portfolio will also showcase work I have created while working at established businesses as an employee, freelancing, and for personal use.

Enjoy!

- Khadirah S. Hobbs

Want To Know More? Call Me at (419) 262-8874 or Email at [email protected]

khadirah.com

mailto:[email protected]

https://khadirah.com/

Khadirah Hobbs | Portfolio 2

Google Adwords Pay Per Click Advertising Campaigns

Example of high performing ads and campaign results for a Pay Per Click campaign inside of Google Ad for an Industrial, B2B, Nationwide client that spends about $12,000 per month in advertising on Google Ads alone.

The above ads were all created by me. There are 3 Expanded text ads and 1 Responsive search ad

Results are from December 17th, 2018 to January 14th, 2019





An example of a Responsive Search Ad created for an Industrial, B2B client. The client’s account was given access to the Beta of this ad type so we decided to try using the format




Google Ads - Negative Keyword Inputting

Example of negative keywords inputted into a client’s Google Ads campaign, all keywords set to phrase match instead of broad match in order for our ads to show up for keywords that don’t relate to the client’s product.




Google Ads PLA/Shopping Ad Campaigns

Example of a Google Shopping Ad campaign for an industrial client that recently started selling its products at retail. This campaign is importing products from its Wordpress website (with WooCommerce as the ecommerce engine).

The entire campaign and its maintenance is ran by me.

The above results are from December 16th to January 14th




Google Merchant Center

Example of a client’s Google Merchant Center. The client is an industrial, B2B company that recently started offering its products at retail. The product feed had to be configured from its Wordpress/WooCommerce website and its continually checked on for errors.





Example of a YouTube Pre-Roll campaign inside of Google Adwords for an Industrial, B2B client.




Bing Pay Per Click Advertising Campaign

An example of a client’s Bing Ads account where I manage it’s Pay Per Click advertising spend




Example E-Commerce Website & Amazon Ads Report November 20 - December 18th, 2018

The following 4 pages are an example of a report I created for a client at a Marketing Agency; it is reporting on the work I had done for them during the time period above; all of the Google Search Ads, Google Shopping Ads, and Amazon PPC campaigns were created by me alone and are

managed by me alone currently. Google Ads Traffic - thebrasswarehouse.com

● 3 new orders and 416 clicks at $300 Ad Spend

Actual Google Shopping Ad:




Google Shopping Product Feed

● Wordpress and Google are talking to each other ● 71 products are uploaded and consistently updated in Google Merchant Center ● We have to put keywords into the product pages in order to show up when customers search for “brass

c360” and “brass rod” Drop Ear in Google Merchant Center




Wordpress Product Page:

Amazon Advertising - Overview

● 22 orders from the Last 30 Days ● $420 in sales, $275 in ad costs (up from last month!)




Amazon Ad for Drop Ear

● $65 sales from $20 Ad Spend ● 4 Orders

Amazon Ad for Phone Cases

● WE got a Sale! ● 16 total clicks for the phone cases-- 1 New Order!




Amazon Customer Feedback & Reviews (5-Star Rating) ● Chase has a 5-star Feedback Rating! ● Feedback vs Reviews

○ Feedback = only Chase can read ○ Reviews = The Public can read

● Khadirah has been replying to the Feedback on behalf of Chase. ● No new reviews or feedback has been submitted

○ 1 Review here: https://www.amazon.com/C360-Brass-American-Made-Round-ASTM/dp/B074XK5DRL/ref=pd_sbs_328_4?_encoding=UTF8&pd_rd_i=B074XK5DRL&pd_rd_r=B6K7ZDWA69TFKFK5AJC7&pd_rd_w=YlZ8r&pd_rd_wg=ILI4z&psc=1&refRID=B6K7ZDWA69TFKFK5AJC7

Feedback Genius

● Khadirah configured the Feedback Genius software so that it will send a message 10 days after the product has been “Shipped” according to Amazon

○ This will help us get more reviews in the future


https://www.amazon.com/C360-Brass-American-Made-Round-ASTM/dp/B074XK5DRL/ref=pd_sbs_328_4?_encoding=UTF8&pd_rd_i=B074XK5DRL&pd_rd_r=B6K7ZDWA69TFKFK5AJC7&pd_rd_w=YlZ8r&pd_rd_wg=ILI4z&psc=1&refRID=B6K7ZDWA69TFKFK5AJC7





Example Message:




Amazon Pay Per Click Advertising Campaign

Example of a Pay Per Click campaign in Amazon.com for an Industrial, B2B client. I researched and compiled 25 keywords for 55 ads in the campaign and generated nearly $400 in sales in one month at a 16% advertisement cost after 6 months of no sales from Amazon, prior to my work.

Results period is from October 29th, 2017 to November 29th, 2017




Amazon Email Autoresponder - Feedback Genius

One of my clients who sells products on Amazon needed an Autoresponder for its Amazon account in order to automate asking its customers for reviews, which would help the client rank its products.

I performed my research and found Feedback Genius as an excellent choice for the client specifically. I set up the account and began running automated messages to our customers, which as resulted in a good amount of feedback for the client.




Facebook Pay Per Click Advertising Campaign

Example of a Facebook Advertising campaign I did as a test run of the “Traffic” Campaign on Facebook. I was testing the Cost per Click (CPC) between users in USA and EU (all countries) on desktop and mobile devices both individually and together, with every other variable kept the same. The ad was an Existing post on one of my Facebook Pages related to Entrepreneurship.

As you can see, my lowest CPC was the top Ad Set, which targeting users in Europe on both desktop and mobile devices.

Testing Ran over a 7 day period.




Facebook Advertising Campaign - Video Ads

This is an example of a Facebook Ads Campaign that I ran in order to get more traffic to client’s webpages and convert traffic to leads on their email list.

I’ve learn to keep my data as granular as possible so the setup is 1 Campaign, 3 Ad Sets, 3 Ads per Ad Set. Each Ad Set is a different market segment.

The creative of the Ads are the same for each Ad Set.




Facebook Ad Custom & Lookalike Audiences for Retargeting

The above are Custom Audiences and Lookalike Audiences I have generated and used either for Retargeting Campaigns (for Custom Audiences) or doubling-down on audiences that convert and creating Lookalike Audiences from the Custom Audiences.

For Example: The 2nd Audience is a Custom Audience based on an email list I created in Mailchimp that automatically syncs to Facebook, so the list keeps feeding back into Facebook and grows the audience.




Facebook Messenger Bots - ManyChat

I’ve gotten familiar with using Messenger Bots via ManyChat to speak to my audiences on Facebook. Not as a substitute to email like some other marketers would think--Messenger Bots are a compliment and addition to marketing streams of communication.




Google Analytics - Google Ads Search Queries

The Ads Search Queries view for an individual campaign in Google Analytics.

This report is from the last 30 Days and would be used to determine time on site and bounce rate issues as well as to find any negative keywords that would need to be inputted into the campaign in Google Ads.




Google Analytics/Search Console - Page 2 Keywords Report

This is an example of me generating a “Google Search Console Page 2 Keyword” report in Google Analytics.

This report is able to identify all the search queries my client’s website showed up for on Page 2 of Google. From this report, we find those high buyers intent keywords that can be embedded in new article/blog content in paragraphs, H1 headlines, and page titles and descriptions of internal and 2nd-layer webpages on the website (AKA not the main article and webpages necessarily).

I specified my search to only Page 2 keywords because it would be far easier to rank on Page 1 for those keywords over time than it would to rank for Page 1 on keywords where we are showing up on page 3, 4, 5, etc.




Google Analytics - Pages Report

This is an example of a Pages Report in Google Analytics. I show this report with the Page Titles as a Secondary Dimension in order to give a quick snapshot and reference to the page’s keywords.

I use this report to highlight and determine which pages users are searching and navigating to more often than others. I also review the time on site and bounce rate. I like to keep the time on site at 1 minute and 30 seconds and bounce rate below 50%-60%




Google Tag Manager Accounts & Tags

An example of accounts and tags I set up in Google Tag Manager for my own personal websites and landing pages. I am familiar with setting up custom tags and triggers. “OTO” means “one time offer”.




E-Commerce Website Creation | Shopify - part 1




This client wanted to switch from using CrateJoy.com to Shopify, which required a full website creation on the Shopify platform. I was tasked with the complete website transfer to Shopify, which included researching different apps to activate on the Shopify platform. The website pages included the home page, about page, FAQ, 6 product pages, Contact Us page, and legal policy pages (Privacy, Terms of Service, Shipping, Returns)





Creating the Shopify store required custom SCSS code to be installed. I created custom Mixins and Variables to be used throughout the custom code added by myself or future web designers. See the “webworks-custom-button” mixin and “livewell-primary-color” variable as an example:

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Different apps had to be installed, activated, and configured for the store. This particular e-commerce store offered monthly subscriptions to its customers, so they needed an app in Shopify that could make that happen. I researched and chose “Bold Recurring Orders” because of their support and easy installation. “AdRoll” and “Perfect Audience” are the Retargeting software that allows our ads to show up whenever people come to the website but don’t checkout. “Google Shopping Feed” provides the Google Product Feed needed to run Google Shopping ads in Google Ads. “TaxJar” is the software that auto-calculates the sales tax for a customer based on their location.




Website Transfer - From Dreamweaver to CMS

One of our clients, Ground Penetrating Radar Systems, underwent a massive website transfer from it’s plain HTML/CSS website that was hosted with Dreamweaver to a CMS we used called SpaceCraft.

The website itself had over 3,000 pages, most of which were SEO-rich articles and case studies. The majority of the top-ranking articles had to be ported over.

I managed the relocation of the website and created a Page-Tracking Excel sheet to keep everyone up-to-date on the blog articles that had to be carried over. I also re-embedded all the page titles and descriptions from the old site to the new site so that way we did not lose or organic reach.

I also made sure the Analytics was installed and running correctly and updated the client’s Google Search Console




Website Navigation Structure One of my clients, Ground Penetrating Radar Systems, was undergoing a website transfer and I initiated the idea of re-organizing their website’s navigation structure. Below is what it used to be:

Top Navigation:

Footer Navigation

Here are my proposed changes to the structure:




Website Design, pt. 1

1st Website: Airflow Distribution Company

Airflow Distribution Company is an HVAC wholesaler whose website is hvacductsolutions.com. The entire website needed to be restructured, its layout was mismatched, the content wasn’t very readable, there was no continuity in the design. Ads were being ran to the website and weren’t converting (taking action) because the website also was not mobile-optimized enough. Low conversions resulted in low calls or sales.

The first picture below is the old website and the next picture after it is the new website that is live. The new website fixed everything from the old and clicks to the website are now converting on optimal levels as of January 2018.




Website Design, pt. 2

2nd Website: C&S Solutions

C&S Solutions is a sewer camera and ground penetrating and utilities radar retailer and their website is locatorguys.com

The first picture below is the old website and the next picture after it is the new website that is live. The new website fixed everything from the old and clicks to the website are now converting on optimal levels as of January 2018.




Search Engine Optimization

Two examples of optimizing the Page Titles and Meta Description of an Industrial, B2B client for better Search Engine Optimization in Google, specifically. Client’s website used Wordpress as their CMS and Yoast SEO for their SEO services.

Created December 13th, 2017





Embed search engine optimized keywords into www.abcconcretecutting.com/ that will help rank the website in the Industrial sector on Google and other search engines (Bing, Yahoo, etc.). Focused on the main services provided by the company as well as its locations.

Full copy:

With more than four decades of experience, ABC Concrete Cutting is the go-to company that provides concrete cutting, the most efficient and fastest alternative to the jackhammer. ABC Concrete Cutting can help meet your needs in the Asphalt, Block, Brick, or Concrete demolition work which includes cutting, sawing, drilling, coring, grinding, polishing, and other specialty services in South Florida, Indiana, Alabama, and Georgia.

Copy added January 1, 2018


http://www.abcconcretecutting.com/




Embed search engine optimized keywords into https://www.chasebrass.com/ that will help rank the website in the Industrial sector on Google and other search engines (Bing, Yahoo, etc.). Focused on the main services provided by the company as well as its locations.

Full copy:

With its beginnings starting in 1837, Chase Brass has continued to be the leader in efficient brass rod mills in North America. Our brass rod and brass bar products include our signature leaded machinable alloy C360 and C377 as Blue Dot® Rods and our lead-free machinable alloy C693 and C8785 ECO BRASS® under the Green Dot® Rod brand. We also produce low lead brass including C2745, C363, and C370 as well as ECO BRONZE Ingot C8785.



https://www.chasebrass.com/




Embed search engine optimized keywords into http://carsoncastings.com/ that will help rank the website in the Industrial sector on Google and other search engines (Bing, Yahoo, etc.). Focused on the main services provided by the company as well as its locations.

Full copy:

Carson Castings has been sourcing quality Ductile, Gray Iron, Steel, and ADI castings at competitive prices to niche markets and Fortune 500 companies since 1956. For over 60 years, Carson Castings continues to meet your raw and machined sand and investment casting needs with ISO 9000 certified facilities.



http://carsoncastings.com/



SEO | Page Titles Updates in Wordpress - Yoast SEO

Page Titles I recently updated in Wordpress using the Yoast SEO bulk editor tool on behalf of seegerinc.com




SEO | Page Descriptions Updates in Wordpress - Yoast SEO

Page Descriptions I recently updated in Wordpress using the Yoast SEO bulk editor tool on behalf of seegerinc.com




Landing Page Software | Landingi.com

I like to do a lot of work outside of the office, so this is an example of landing pages that I have set up personally and for myself for Affiliate (or otherwise) offers. I use landingi.com to host all of my landing pages--it is a drag-and-drop page builder.

The traffic I use to obtain my leads is usually either Google Adwords or Facebook Ads.



khadirah s. hobbs’ portfolio what is included?...khadirah s. hobbs’ portfolio what is included?...

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