1. 1. Shaking Hands with Nature
2. 2. About us The KG2 database maintains the purchasing decisions, operating details and opinions of over 120,000 farms thats 90% of Australian farms covered by the service. Our extensive database is unique as it is sourced through both government records and proprietary data sources. Together, these farms represent some $43 billion of contributing revenue to the national GDP.
3. 3. Agriculture Market Research Being one of the largest employers in the world, Agriculture was, is and will be of paramount importance. Owning 61% of the Aussie land, farmers contribute as much as 3% of the GDP in Australia. With an average increase up to 2.8% every year, Agribusiness is broadening its wings with the help of modern equipment and research & analysis. Agricultural market research usually deals with all the environmental factors such as soil, water and maximum productivity depending upon the conditions. It begins with suitable profiling, which is done by agro-experts after considering the land size of an agri-biotech company or medium/small-scaled agri-entrepreneurs, so as to achieve the desired results.
4. 4. Environmental Factors Grains and Sugar Vegetables & Fruits Hoticulture Textile Poultry Dairy Beef, sheep & pork
5. 5. Extensive Database Thereafter, an extensive database is put to use, especially in situations where statistics and information play a crucial role. Also, surveys can be carried out for a custom research. These are some of the dynamics that a fresh survey or an existing database can cover: Understanding customer needs Ensuring a fair deal Skilful utilisation of CATI omnibus (Computer Assisted Telephonic Interview) survey Innovative research and customised client solutions Maintaining quality standards Risk analysis Resource utilisation Recommendations and Report Making Crop Protection and Warehousing
6. 6. Our Aim In short, agricultural market research not only focuses on quality but also on future needs, and is aimed at: Increasing food security in Australia Creating opportunities Building business relations Farming is a profession of hope... -Brian Brett
7. 7. Contact Details Address: 2/619 Pacific Highway St Leonards NSW 2065 Phone: 02 9191 9845 Website: http://kg2.com.au/ Email: insights@kg2.com.au